Exhibiting at CMPL Expo 2025

Riggle is an innovative SaaS-based solution provider revolutionizing the distribution and retail management landscape in India. Headquartered in Mumbai, Riggle focuses on bridging the gap between brands, distributors, and retailers through seamless digital transformation tools tailored for the fast-moving consumer goods (FMCG) and allied sectors.

Brief History

Founded by Arjit Gupta and launched in 2021, Riggle has rapidly grown from a startup idea into a robust B2B ecosystem. Designed to eliminate inefficiencies in traditional distribution channels, the platform leverages real-time data to enable intelligent decision-making and operational transparency.

Core Business

Riggle's core offering is a digital platform that connects brands with distributors and retailers via mobile and web applications. It functions as a one-stop solution for order management, sales tracking, inventory control, and analytics. The system is built to support a multi-layered distribution network, enabling real-time visibility and accountability at each level.

Product and Service Offerings

Riggle offers an extensive suite of tools under four key categories:

• Order Management Solutions

  • Real-time order placement and tracking
  • Automated inventory updates
  • Dynamic route planning for last-mile delivery

• Sales Force Automation

  • Location-based tracking of field staff
  • Performance dashboards with actionable KPIs
  • Campaign management and reporting

• Retailer & Distributor Tools

  • Riggle Junction App for retailers to place orders
  • Riggle Channel Partner App for distributor operations
  • WhatsApp-integrated ordering and support

• Analytics & Insights

  • Customizable sales dashboards
  • Asset tracking for branding investments
  • Multilingual support for regional scalability

Specialisation and Core USP

Riggle’s primary USP lies in its plug-and-play model that requires minimal onboarding for partners. It supports hyperlocal commerce and last-mile enablement while seamlessly integrating with existing ERP systems. Its mobile-first strategy ensures adoption across urban and rural user bases. Features such as live GPS tracking of sales agents and route optimization offer unique operational advantages.

Financials

As a privately held startup, Riggle has not publicly disclosed its revenue or profit figures. However, its operational metrics reflect strong market acceptance:

• Over 75,000 retailers onboarded as of Q1 2024
• Active in 20+ Indian states
• Trusted by 250+ brands and distributors
• Average order value growth of 32% QoQ as reported in internal dashboards

Shipment Data

According to data compiled from ImportYeti and Volza, Riggle does not directly engage in international shipping. However, its digital products have influenced cross-border B2B engagements:

• 150+ international distributor inquiries facilitated via platform
• Pilot integrations reported in UAE and East Africa

Target Market

Riggle targets:

• FMCG brands
• Local and national distributors
• Retail stores and Kirana shops
• Sales and marketing teams of mid-to-large enterprises The company is focused on Tier II and Tier III cities, where digital adoption is rapidly increasing.

Capabilities

• Scalable cloud-native infrastructure
• Role-based access control and multi-location management
• Native apps on Android, with APIs for ERP and CRM integrations
• Real-time support via chatbot and multilingual IVR

Certifications and Compliance

• ISO/IEC 27001:2013 Certified (Information Security Management)
• Complies with India’s IT Act and GDPR norms for user data protection
• Hosted on certified Tier-4 data centers with 99.9% uptime SLA

Customer Testimonials

“Riggle helped us cut down our order processing time by 70% and gave our sales team real-time insights into retail behavior.”
— Operations Head, Maharashtra-based FMCG Distributor

“What took 3 hours in our manual distribution chain now takes 30 minutes thanks to Riggle’s route planning and auto invoicing.”
— Retailer, Jaipur, Rajasthan

Major Achievements

• Awarded Top 10 Indian Startups in Retail Tech by StartupIndia, 2023
• Recognized by NASSCOM as part of its DeepTech Club cohort
• Selected for the Google for Startups Accelerator India 2023 batch
• Successfully digitized over 500,000 transactions monthly as of March 2024