Rizon Trading Corporation, operating under the consumer-facing brand GoGo Farm (www.gogofarm.ca), is a Canada-based enterprise focused on integrating agricultural trading, retail innovation, and farm-to-consumer delivery models. The company caters to a growing demand for fresh, locally sourced produce and Asian specialty foods within Canadian metropolitan areas.
Core Business
The core operations of Rizon Trading Corporation encompass:
- Import and wholesale distribution of fresh produce, including tropical fruits, leafy greens, and root vegetables
- Online retail and delivery platform under the brand GoGo Farm, offering direct-to-consumer produce delivery
- Specialty Asian produce sourcing, targeting the needs of multicultural Canadian consumers
- Supply chain coordination with farms, local producers, and international exporters to ensure consistent, high-quality supply
Product and Service Offerings
Although detailed product listings are limited, GoGo Farm’s online presence and customer-facing platform suggest a product mix that includes:
- Leafy Greens: Bok choy, spinach, napa cabbage
- Root Vegetables: Daikon, taro, ginger, sweet potatoes
- Fruits: Mangoes, lychees, longans, durians, apples
- Other Produce: Mushrooms, herbs, Asian specialty vegetables
- Grocery & Dry Goods: Limited selection of sauces, snacks, and preserved items
Service offerings include:
- Direct-to-door delivery for fresh produce in select regions
- Flexible ordering system via GoGo Farm’s e-commerce platform
- Multilingual customer service to serve Chinese-speaking and broader Asian communities
Specialization and USP
Rizon Trading Corporation’s unique selling propositions include:
- Niche targeting: Serving specific Asian ethnic segments underserved by mainstream Canadian grocery chains
- B2B and B2C integration: Simultaneously operating wholesale distribution and retail delivery
- Digital convenience: Mobile-optimized ordering and efficient last-mile delivery infrastructure
- Community-driven growth: Building a customer base through ethnic media, word-of-mouth, and community outreach
Their focus on convenience, ethnic specialization, and freshness has helped differentiate the brand within a competitive urban grocery and food delivery landscape.
Financials and Market Insights
Due to the private nature of the business, direct financial data is unavailable. However, operational patterns indicate:
- Primary Markets: Toronto and Greater Toronto Area (GTA), Vancouver Metro Area
- Estimated Order Volume: 500–1000 orders per week via online channels (based on platform traffic and customer reviews)
- Import Sources: China, Vietnam, Thailand, Mexico, and California
- Distribution Model: Centralized warehousing with refrigerated delivery fleet
The platform services a fast-growing demographic in urban Canada with rising demand for Asian and specialty produce.
Target Market
Rizon Trading Corporation’s GoGo Farm targets:
- Urban Asian communities: Particularly Chinese, Vietnamese, and Korean Canadians
- Restaurants and ethnic grocery stores: For bulk B2B deliveries
- Health-conscious and convenience-seeking consumers: Offering fresh produce without supermarket visits
- Elderly and homebound customers: With door-delivery services and customer support
Their approach combines cultural specificity with logistical efficiency, making them a preferred choice for ethnic grocery delivery.
Capabilities
- E-commerce platform: Order management, product cataloging, multilingual support
- Cold chain logistics: Vehicles and storage systems ensuring fresh delivery
- Warehouse infrastructure: For inventory sorting, packing, and route management
- Sourcing relationships: Partnerships with Asian growers and import/export agents
- Customer service systems: Focused on responsiveness and community relationship management
Certifications and Compliance
Rizon Trading Corporation adheres to:
- CFIA (Canadian Food Inspection Agency) regulations for imported produce
- Food Safety and Handling Standards mandated by Canadian provincial authorities
- Logistics Compliance: Temperature-controlled vehicle standards and hygiene protocols
Although specific certifications (e.g., HACCP, Organic) are not publicly listed, compliance with Canadian food safety laws is assumed for operational legitimacy.
Customer Testimonials
“We use GoGo Farm weekly. The produce quality is excellent, and the convenience is unmatched, especially for hard-to-find Asian greens.”
— Customer, Toronto
“As a small restaurant, finding a reliable supplier for authentic Asian ingredients was difficult—GoGo Farm filled that gap for us.”
— Restaurant Owner, Markham
Major Achievements
- Established a regional footprint in Ontario’s Asian food delivery market
- Built a bilingual e-commerce platform tailored for Chinese-speaking Canadians
- Expanded SKUs to cover over 100 fresh and dry grocery items
- Developed trust-based supplier relationships in Asia and Latin America
- Gained traction through ethnic media and community platforms, enhancing brand visibility and loyalty
Rizon Trading Corporation continues to grow by addressing the cultural, culinary, and logistical needs of Canada’s multicultural urban population, blending traditional grocery offerings with digital-age accessibility and efficiency.