Exhibiting at World Tea Expo 2025

Rodo Inc., based in New York, USA, is a pioneering automotive technology company that revolutionizes the car leasing and buying experience through its seamless digital marketplace. As a mobile-first platform, Rodo allows consumers to lease, buy, and sell vehicles entirely online—eliminating the traditional dealership experience and replacing it with transparency, convenience, and speed.

Company Overview

Founded by Nathan Hecht, Rodo was launched to disrupt the conventional auto retail model, streamlining the process of getting a vehicle into a consumer’s driveway. With a strong focus on automation and real-time inventory integration, Rodo connects users to thousands of vehicles and dealerships with just a few taps.

The platform provides instant pricing, vehicle availability, financing options, insurance integration, and at-home delivery, making it one of the most comprehensive automotive e-commerce solutions in the U.S. market.

Core Business Activities

Rodo’s digital ecosystem offers a suite of automotive solutions:

• New Car Leasing

  • Access to over 25 major manufacturers
  • Real-time pricing from participating dealerships
  • Lease options with credit pre-qualification

• New & Used Car Purchasing

  • Transparent pricing without dealership negotiations
  • Delivery and paperwork handled digitally
  • Nationwide inventory with VIN-specific listings

• Vehicle Selling

  • Users can list their cars for sale directly from the app
  • Instant quotes based on market value
  • Pick-up services in select regions

• Financing Solutions

  • Multiple financing partners integrated within the platform
  • Digital loan application and approval process

• Insurance Integration

  • Partnered with top providers for instant insurance quotes
  • Users can purchase insurance while closing their deal

Specialization and USP

Rodo is unique in its ability to complete a car lease or purchase within minutes through its proprietary mobile platform. The company's USPs include:

• End-to-end digital experience from discovery to delivery
• Real-time dealer inventory updates with VIN-specific vehicle data
• Price transparency with no hidden fees or markups
• Credit-friendly interface that pre-qualifies users without affecting scores

The app’s geolocation feature filters inventory by region, ensuring compliance with local leasing laws and availability constraints.

Financial Performance

As a privately held company, Rodo has achieved substantial growth:

• Raised over $45 million in venture capital funding
• Reported year-on-year revenue growth of 110% from 2020 to 2022
• Facilitated over $500 million in vehicle transactions as of 2023
• Mobile app downloads exceeded 1.5 million across iOS and Android platforms

Shipment and Operational Reach

• Operates across 48 U.S. states (excluding Alaska and Hawaii)
• Partnerships with thousands of dealership locations
• Average delivery time: 24–72 hours for in-stock vehicles
• Handles logistics and paperwork through integrated digital operations

Target Markets

Rodo targets a broad customer base:

• Urban millennial and Gen Z consumers
• Busy professionals seeking remote transactions
• Credit-approved drivers looking for flexible lease terms
• Tech-savvy shoppers who prefer app-based services

Additionally, Rodo appeals to dealerships looking to expand their digital footprint without building custom e-commerce platforms.

Capabilities and Infrastructure

• Mobile-first architecture with native iOS and Android apps
• AI-powered pricing algorithm and risk assessment engine
• Cloud-hosted backend integrated with dealership DMS systems
• Dedicated support team for customer onboarding and fulfillment

Certifications and Compliance

• FTC-compliant vehicle sales and leasing practices
• Secure data encryption and GDPR/CCPA compliance
• Integration with credit bureaus and insurance partners
• Partnered with FDIC-insured financing institutions

Client Testimonials

“Rodo saved me from the dealership hassle. I got my leased car delivered to my doorstep within 2 days.”
— James L., Miami, FL

“What impressed me most was the transparency. I knew exactly what I was paying from the start.”
— Rachel T., Los Angeles, CA

Recognitions and Achievements

• Named Top 50 Most Disruptive Startups by CNBC (2022)
• Featured in Forbes, TechCrunch, Automotive News
• Strategic alliance with Cox Automotive and Ally Financial
• Winner of Best Auto App Interface by Webby Awards (2021)

Rodo continues to redefine automotive retail by blending technology, user experience, and end-to-end logistics into a single platform that empowers consumers and dealerships alike.