Exhibiting at Asia Fruit Logistica 2025

Royal, a flagship Spanish fresh produce company, has grown from its agricultural roots in 1975 to become one of the most respected and diversified fruit producers and exporters in Europe. With decades of expertise and vertically integrated operations, Royal manages its fruit supply from field to consumer, maintaining strict quality standards and embracing sustainable farming practices.

Core Business

Royal operates across the entire fruit value chain — from cultivation and harvesting to packaging, distribution, and global export. Originally established as Rústicas del Guadalquivir, the company has consistently expanded its growing areas, infrastructure, and product range to serve both domestic and international markets.

The business model is based on:

• In-house fruit production on owned farms
• Post-harvest handling and cold chain logistics
• Export-oriented supply to major supermarket chains
• Sustainability and technological innovation in farming

Product and Service Offerings

Royal specializes in the production and commercialization of a wide variety of fresh fruits, including:

• Stone Fruits: Peaches, nectarines, flat peaches, apricots, plums
• Citrus Fruits: Oranges, mandarins, lemons
• Grapes: Table grapes including seedless white, red, and black varieties
• Persimmons
• Melons and Watermelons
• Pomegranates
• Other Seasonal Fruits based on agronomic feasibility and market demand

Products are harvested from their own agricultural estates, ensuring traceability, freshness, and food safety. The fruits are packed and customized to client specifications, with options for private label branding and sustainable packaging.

Specialization and USP

Royal’s unique selling propositions lie in:

• Fully owned and controlled supply chain: From cultivation to final delivery
• Premium varietal development: Focused on taste, texture, shelf-life, and consumer appeal
• Flexible supply programs: Tailored to retailers across multiple countries
• Sustainability initiatives: Efficient irrigation, integrated pest control, renewable energy usage
• Early-season production advantage: Due to Southern Spain’s favorable climate, Royal achieves market entry ahead of competitors

Royal has made significant investments in R&D and varietal improvement to match consumer expectations and seasonal market gaps.

Financials and Export Insights

Although Royal is a privately held company and does not publicly disclose financials, insights from trade performance and industry reports highlight:

• Annual Production Volume: Estimated over 80,000 metric tons of fruit
• Export Percentage: Approximately 70% of production is exported
• Top Markets: Germany, France, UK, Netherlands, UAE, Canada
• Logistics: Multi-modal distribution via road, sea, and air
• Retail Partners: European supermarket chains and premium distributors

Royal's consistent supply, high quality, and reliability make it a preferred supplier across Europe and the Middle East.

Target Market

Royal targets:

• Retail supermarket chains: With high-volume, long-term supply agreements
• Importers and distributors: Seeking premium Spanish fresh produce
• Foodservice and catering businesses: Requiring consistency in quality and flavor
• E-commerce produce platforms: For pre-packed and branded fruit assortments

The company adapts to varying packaging formats and market preferences, from bulk crates to ready-to-eat packs.

Capabilities

• Farming Operations: Thousands of hectares under cultivation across prime regions in Spain
• Packing Facilities: Fully automated lines with capacity for high throughput and fast turnaround
• Cold Chain Management: Pre-cooling and storage systems to maintain freshness throughout shipping
• Quality and Safety Systems: Integrated quality control across every stage of production
• Innovation in Agronomy: Use of drones, soil sensors, and precision irrigation to boost yield and reduce waste

Their vertically integrated model allows for exceptional control over production, handling, and compliance.

Certifications and Compliance

Royal upholds stringent international food safety and sustainability standards, including:

• GlobalG.A.P. – Good Agricultural Practices certification
• GRASP – Social risk assessment for farming
• IFS Food / BRCGS – For processing and packing facilities
• Sedex Member – Ethical trade membership
• Zero Residue and Organic Farming Projects – Under select programs
• Sustainability Certifications aligned with EU green transition policies

These certifications ensure Royal’s access to high-standard retail and foodservice buyers worldwide.

Customer Testimonials

“Royal is one of the few companies that delivers on both quality and consistency across seasons. Their fruits are always among the best performers in our stores.”
— Senior Produce Buyer, European Retail Chain

“We trust Royal for their reliability and their integrated model. It simplifies our sourcing and enhances shelf-life performance.”
— Fresh Produce Importer, France

Major Achievements

• Over four decades of uninterrupted growth in Spanish and European fruit markets
• Significant expansion in export markets, reaching over 30 countries
• Leadership in varietal research and flavor innovation for stone fruits and grapes
• Eco-efficient production systems reducing water use by over 25% across estates
• Strong presence in leading European trade events such as Fruit Attraction and Fruit Logistica
• Award-winning initiatives in sustainable agriculture and export excellence

Royal continues to blend tradition and innovation to meet the evolving demands of global fruit consumers, strengthening its position as one of Spain’s leading fresh produce exporters.