Exhibiting at Thaifex - Anuga Asia 2025

Saha Pathanapibul Public Company Limited is one of Thailand's largest consumer goods distributors and a major player in the country’s fast-moving consumer goods (FMCG) landscape. Established in 1942 and publicly listed on the Stock Exchange of Thailand (SET: SPC), the company has built a formidable legacy as the key distribution and sales arm of the Saha Group conglomerate. Headquartered in Bangkok, Saha Pathanapibul handles a diversified portfolio of over 80 brands across food, beverage, personal care, and household categories.

Core Business and Product Offerings

Saha Pathanapibul operates across multiple verticals in consumer product manufacturing and distribution:

• FMCG Distribution

  • Toiletries: Soaps, shampoos, toothpaste
  • Detergents and cleaning products
  • Snacks, canned foods, and non-perishables
  • Confectionery and beverages

• Instant Noodle Manufacturing

  • iMee: Flagship instant noodle brand available in various flavors and pack formats
  • Offers OEM services and private-label noodle manufacturing for domestic and export markets

• Retail Operations

  • Partners with retail outlets and manages the 108 Shop convenience store chain via subsidiary Sun 108
  • E-commerce integration through online B2C and B2B platforms

Market Presence and Reach

Saha Pathanapibul has one of the most extensive distribution networks in Thailand, reaching over 400,000 retail points nationwide. It also exports consumer goods to over 20 countries across Asia, the Middle East, and Africa.

Key markets include:

• ASEAN neighbors (Cambodia, Laos, Myanmar, Vietnam)
• Japan and South Korea
• Middle East and select African nations

The company works with modern trade, traditional trade, and e-commerce channels to distribute both owned and third-party brands.

Financial Performance

As a publicly listed company, Saha Pathanapibul maintains transparent financial reporting:

• Revenue (2023): Approx. THB 34 billion (~USD 980 million)
• Net Profit: Around THB 1.5 billion (~USD 43 million)
• Revenue distribution: 70% from domestic market, 30% from export and wholesale

Consistent profitability and revenue growth have made Saha Pathanapibul one of the top performers on the Thai stock exchange in the consumer goods sector.

Brands and Partnerships

Saha Pathanapibul distributes and partners with numerous household names including:

• Colgate, Kodomo, Lipon F, Mama, Parrot, Shokubutsu
• Proprietary brands: iMee (instant noodles), 108 Shop
• Exclusive distributor of select multinational FMCG brands within Thailand

Its extensive partnerships with Thai and international brands make it the preferred route-to-market partner across sectors.

Certifications and Compliance

• Certified under ISO 9001 for quality management systems
• GMP and HACCP compliance for food processing lines
• FDA-certified for food and cosmetics manufacturing

These certifications reinforce its reliability in domestic and international markets.

Logistics and Infrastructure

• Owns and operates major distribution centers across Bangkok and provincial Thailand
• Fleet of over 1,000 delivery vehicles and robust warehouse automation
• Real-time inventory and logistics management system (SAP ERP integration)

These capabilities allow it to manage multi-brand operations efficiently at scale.

Achievements and Recognition

• Listed in SET100 and Thailand Sustainability Investment (THSI) index
• Winner of Thailand Top Company Awards (Consumer Product Category)
• Recognized for ESG initiatives including energy-efficient operations and community outreach

Target Clients and Partners

• Modern trade: Big C, Tesco Lotus, 7-Eleven, Makro
• Traditional trade and mom-and-pop stores
• Institutional clients (hotels, schools, industrial canteens)
• Export distributors and retail chains in ASEAN

With a legacy of brand building, innovation, and omnichannel expertise, Saha Pathanapibul PLC continues to serve as a cornerstone of Thailand’s consumer product supply chain and a model for distribution excellence across Southeast Asia.