Sahaphan Foods Co., Ltd., located in Pattani Province, Thailand, is a specialized manufacturer of seafood-based products, with a focus on traditional Thai-style dried, smoked, and salted aquatic foods. The company is widely recognized for its signature Toone Supreme Tuna Floss, a premium processed tuna product made from locally sourced Tonggol tuna. Operating from the southern fishing region of Thailand, Sahaphan Foods integrates artisanal processing methods with modern packaging to serve both domestic and export markets.
Core Business and Product Offerings
Sahaphan Foods produces and distributes a niche range of value-added seafood items, primarily focused on long shelf-life, ready-to-eat formats. Their product categories include:
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Tuna Floss (Toone Supreme)
- Made from Tonggol tuna, a popular species in Thai culinary applications
- Prepared via traditional Thai drying and roasting techniques
- Packaged in both retail and bulk quantities for diverse customer segments
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Dried, Smoked, and Salted Seafood
- While tuna floss is the flagship product, Sahaphan Foods is also involved in producing other seafood derivatives such as dried fish flakes and shredded salted fish
- Targeted toward local markets and ethnic food distributors
These products cater to the growing demand for convenient, protein-rich, and shelf-stable seafood options, particularly in Southeast Asia and among Asian communities abroad.
Manufacturing and Sourcing
- Sourcing: Tuna and seafood are primarily procured from coastal fisheries in southern Thailand, notably Pattani and Songkhla provinces.
- Processing: The facility employs artisanal methods of drying, roasting, and seasoning, combined with hygienic packing technologies to meet food safety standards.
- Capacity: While exact production volumes are undisclosed, the company operates on a small-to-mid-scale level with customized production runs for partners and retailers.
Market Reach and Distribution
Sahaphan Foods primarily serves:
- Domestic Markets: Southern Thailand and regional food specialty outlets
- Niche Export Markets: Ethnic Thai retailers and seafood specialty importers in countries such as Malaysia, Indonesia, and selected Middle Eastern and Western markets with Muslim consumers
The company has increasingly promoted its products through online platforms and localized Facebook commerce.
Certifications and Compliance
- Registered with Thailand’s Ministry of Public Health for food manufacturing
- Operates under Thai FDA food safety regulations
- Halal-compliant processing, catering to the Muslim-majority market in Southern Thailand and halal importers abroad
Branding and Marketing
- Brand: Toone Supreme Tuna Floss
- Known for its rich umami profile and soft texture, the product is marketed as a topping for rice, porridge, and traditional Thai dishes
- Packaging designed to highlight product authenticity, regional origin, and artisanal quality
Customer Base
- Retail consumers through direct and online sales
- Specialty food stores and ethnic grocers in Thailand and abroad
- Foodservice clients including hotels and restaurants offering Thai cuisine
The brand also sees traction among health-conscious and halal-seeking consumers who value protein-dense, low-carb food alternatives.
Achievements and Strategic Vision
- Created a regionally recognized halal seafood product from locally abundant tuna resources
- Maintains a strong cultural and culinary identity through product presentation and sourcing ethos
- Seeks to expand via digital commerce and selective export partnerships in halal-certified and Asian grocery channels
With a deep-rooted presence in the seafood-rich southern Thailand region, Sahaphan Foods Co., Ltd. continues to bring traditional Thai seafood craftsmanship to modern consumers while preserving authenticity, halal assurance, and artisanal value.