Sand-M Global Co., Ltd., headquartered in Bang Yai, Thailand, is a leading manufacturer and developer of herbal-based health supplements and wellness products. The company has distinguished itself by combining traditional Thai herbal wisdom with modern nutraceutical science to create functional supplements tailored to global wellness trends. Operating under the philosophy of "Nature meets Innovation," Sand-M Global has become a key player in Thailand’s burgeoning health supplement industry.
Core Business and Offerings
Sand-M Global focuses on the research, development, and production of nutraceuticals, functional beverages, and herbal supplements. Its core operations include:
- Product Development: Integrating Thai traditional medicine and modern science.
- OEM/ODM Services: Full-service contract manufacturing for herbal-based supplements.
- In-House Brands: Well-known consumer brands like G’nite, HandyHerb, and Jelly Me.
These offerings cater to health-conscious consumers seeking natural alternatives for sleep support, energy enhancement, beauty care, and immune health.
Product Portfolio
The company’s well-diversified product lines include:
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Functional Supplements:
- G’nite: Natural sleep aids made from passionflower and Valerian root.
- Ener-G: Herbal energy booster with ginseng and vitamin B complex.
- HandyHerb Extracts: Liquid herbal shots for immunity and respiratory support.
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Beauty Supplements:
- Jelly Me Collagen: Collagen-rich jelly shots for skin and joint health.
- Jelly Me Apple Cider: Supports digestion and weight management.
- Jelly Me Konjac: Promotes satiety and supports calorie control.
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Traditional Remedies:
- Chao Kheow Makok Capsules: For digestive and liver health.
- Fa Talai Jone Capsules: Known for respiratory and immune support.
Specialization and USP
Sand-M Global’s unique strengths lie in:
- Thai Herbal R&D Expertise: Supported by collaborations with Thai universities and traditional medicine institutes.
- Consumer-Centric Innovation: Focus on modern, easy-to-consume formats like jelly sticks and liquid sachets.
- Clean Label Formulations: No artificial preservatives or colorings, and GMP-compliant production.
The company also leads in functional product design, blending herbal science with flavor and convenience to appeal to younger wellness consumers.
Financial Performance
While privately held, industry estimates and trade data reflect:
- Estimated Annual Revenue: USD 10–15 million.
- Growth Rate: 18% CAGR over the last 3 years, fueled by domestic demand and ASEAN exports.
- E-Commerce Contribution: Over 35% of revenue is derived from digital sales channels and online marketplaces.
Shipment Data
From trade data sources including ImportYeti and regional export logs:
- Export Volume (Last 24 Months): Over 500 international shipments.
- Key Markets: Vietnam, Malaysia, Indonesia, China, and Middle Eastern countries.
- OEM Partnerships: Supplies customized herbal formulations to nutraceutical brands in Japan and South Korea.
The company’s logistics and compliance capabilities support consistent international shipping performance.
Target Markets
Sand-M Global serves:
- Direct Consumers: Via online channels and retail pharmacy chains in Thailand.
- Export Distributors: Seeking ready-made wellness products or custom formulations.
- Health Food Brands: OEM/ODM partnerships with private labels globally.
- E-commerce Platforms: Lazada, Shopee, and international Amazon storefronts.
Capabilities
The company is equipped with:
- GMP-Certified Manufacturing Facilities: For herbal and nutraceutical production.
- R&D and Testing Labs: In-house and partner university collaborations for clinical support.
- Flexible Packaging Lines: Jelly, capsule, liquid sachet, and blister packs.
- Regulatory Expertise: FDA registration in Thailand, Halal certification, and compliance with ASEAN supplement regulations.
Certifications and Compliance
To ensure safety and marketability, Sand-M Global maintains:
- GMP Certification by Thai FDA
- Halal Certification
- ISO 9001 Quality Management
- FDA Registration in export markets like Vietnam and Malaysia
These certifications support both consumer trust and regulatory approval in domestic and foreign markets.
Customer Testimonials
From wellness consumers and B2B partners:
- “G’nite helps me sleep naturally and I wake up refreshed — highly recommended.”
- “Their OEM service is seamless — great formulations and timely delivery.”
Major Achievements
- Top Seller on Thailand’s Shopee health supplement category in 2023.
- Developed the first jelly-format herbal supplement series in Thailand under the Jelly Me brand.
- HandyHerb series adopted by several corporate wellness programs in Southeast Asia.
- Shortlisted in the Thailand FDA Product Innovation Awards 2022.
- Launched global rebranding and expansion strategy in 2023 targeting Japan, South Korea, and the UAE.
Sand-M Global Co., Ltd. exemplifies the future of integrative wellness, where age-old herbal traditions merge with scientific innovation to deliver effective, appealing, and accessible health solutions worldwide.
