Product Offerings
Products:
Barquiron Series: Barquiron (polvoron-filled barquillos)
Frozen Items: packed meals/frozen goods
Bakery Snacks: piaya, barquillos, polvoron
Sandria's Delicious Concept, a proudly Filipino-owned enterprise based in Minglanilla, Cebu, has carved a niche in the local and regional food market through its creative reinvention of traditional delicacies. Best known for its flagship innovation, the "Barquiron"—a delightful fusion of barquillos and polvoron—Sandria’s has steadily gained attention for its quality, originality, and growing presence in the food manufacturing sector.
Core Business
Operating as a single proprietorship, Sandria's Delicious Concept specializes in the production and retail of Filipino delicacies and ready-to-eat goods. With a primary focus on heritage confections, frozen snacks, and customizable food packages, the company caters to both direct consumers and resellers.
Product and Service Offerings
Sandria's product portfolio is anchored by three main categories:
- Barquiron Series: A signature product that combines the crunch of barquillos with the richness of polvoron, setting it apart as a unique offering in the Filipino snack landscape.
- Frozen Goods: A variety of packed meals and snacks, ready for heating and consumption, serving busy households and small eateries.
- Bakery Snacks: Traditional Filipino baked goods including piaya, barquillos, and polvoron.
Each product is crafted to maintain authenticity while incorporating innovative packaging and flavor enhancements that cater to modern tastes.
Specialisation and Core USP
Sandria’s strongest unique selling proposition lies in its fusion approach to Filipino delicacies. The Barquiron, in particular, exemplifies this by blending two well-loved native treats into a singular experience. This product alone has helped position the brand in a premium space among small-scale snack manufacturers.
Financials and Export Footprint
While detailed revenue data is not publicly available, Sandria’s is classified as a micro- to small-sized enterprise based on Philippine business registry standards. Despite its modest scale, it has managed to achieve product penetration in various local food markets and is exploring opportunities for wider regional distribution.
Currently, the company focuses primarily on domestic markets, particularly in Central Visayas, with expansion goals targeting Metro Manila and international Filipino communities through export-ready packaging and strategic partnerships.
Target Market
The company serves a broad demographic, including:
- Snack retailers and sari-sari stores seeking differentiated Filipino delicacies.
- Consumers looking for gift-ready food souvenirs or pasalubong.
- OFWs and Filipino diaspora markets, with aspirations to reach more international shores.
Capabilities
Sandria’s maintains an efficient production setup in Minglanilla, Cebu, capable of both batch and bulk processing. Its flexibility allows customization for corporate gifting, event giveaways, and seasonal packaging. The company’s marketing strategy includes active use of social media for promotions, customer engagement, and product education.
Certifications and Compliance Records
As a micro-enterprise, Sandria’s Delicious Concept is licensed under local government health and sanitation permits. The company is working toward securing certifications such as:
- FDA Philippines Food Product Registration
- HALAL Certification for broader market access
Customer Testimonials
Online and social media testimonials repeatedly praise Sandria’s Barquiron for its unique texture, balanced sweetness, and pasalubong-ready packaging. Videos and posts on its Facebook page regularly garner hundreds of reactions and shares, reflecting high engagement and customer satisfaction.
Major Achievements
- Product Innovation: Successfully launched the Barquiron as a new category of snack that has gained attention beyond Cebu.
- Digital Engagement: Built a strong local following via Facebook with promotional videos and seasonal campaigns.
- Trade Show Participation: Featured in local trade events and online food exhibitions under the support of regional DTI offices.
Sandria’s Delicious Concept represents the power of grassroots innovation in the Philippine food industry. By reimagining traditional favorites and delivering consistent quality, the company continues to grow its footprint while honoring its cultural culinary roots.