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Exhibiting at Thaifex - Anuga Asia 2025

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IMPACT Muang Thong Thani
27 May - 31 May, 2025

Media Gallery

MAXCOOL

Product Offerings

Product Categories:

Hvac, Refrigeration Systems

Products:

HVAC Systems: Scroll Compressors, Rotary Compressors, Heat Exchangers, Copper Tubes

Refrigeration Equipment: Condensing Units, Evaporators, Fan Motors, Refrigeration Controllers

Power Distribution: Low Voltage Switchboards, Electrical Conduits, Control Panels

Building Controls: Control Valves, Balancing Valves, Temperature Controls

Data Center Infrastructure: Precision Air Conditioning, UPS Systems, DCIM Solutions

Tools: HVAC Tools, Cordless Power Tools, Measurement Tools

Home Appliances: Air Purifiers, Water Heaters, Hand Dryers

Sangchai Refrigeration Co., Ltd., based in Bangkok, Thailand, is a pioneering force in Southeast Asia’s HVAC-R (Heating, Ventilation, Air Conditioning, and Refrigeration) industry. Since its establishment in 1974, Sangchai has evolved into a comprehensive solutions provider, integrating manufacturing, import, and distribution across multiple engineering verticals including refrigeration systems, building automation, power distribution, and precision climate control.

Core Business and Offerings

Sangchai’s core operations span several key sectors:

  • HVAC Systems and Components
  • Refrigeration and Cooling Solutions
  • Power Distribution and Electrical Control
  • Building Automation and Controls
  • Data Center Infrastructure Solutions
  • Professional Tools and Equipment
  • Consumer Home Appliances

Their integrated approach supports clients in the industrial, commercial, and residential sectors with turnkey solutions from design to deployment.

Product Portfolio

Sangchai offers an expansive and diversified product portfolio:

  • HVAC Systems:

    • Scroll and Rotary Compressors
    • Heat Exchangers
    • Copper Tubing and Fittings
  • Refrigeration Equipment:

    • Condensing Units and Evaporators
    • Fan Motors and Controllers
  • Power & Electrical Solutions:

    • Low Voltage Switchboards
    • Control Panels and Electrical Conduits
  • Building Automation:

    • Temperature Sensors, Valves, Balancing Systems
  • Data Center Infrastructure:

    • Precision Cooling Systems
    • UPS and DCIM Software Platforms
  • Tools:

    • HVAC Service Tools
    • Power Tools and Diagnostic Equipment
  • Home Appliances:

    • Air Purifiers, Hand Dryers, Water Heaters

Specialization and USP

Sangchai is widely respected for:

  • Turnkey Engineering Services: Including design, project consultation, and MEP system integration.
  • Exclusive Brand Partnerships: Authorized distributor for world-renowned brands like Danfoss, Bitzer, Blueair, and Cooper-Atkins.
  • Industry 4.0 Enablement: Integration of IoT-enabled controls and cloud platforms for energy-efficient operations.
  • Custom Manufacturing: Offering branded solutions under proprietary names like Maxcool.

Their ability to provide end-to-end HVAC and building management solutions from a single platform distinguishes them from competitors.

Financial Performance

Though a private entity, Sangchai’s performance is reflected in its operational scale:

  • Estimated Revenue: USD 40–60 million annually.
  • Distribution Network: 500+ B2B clients across Thailand and neighboring countries.
  • Growth Rate: Averaging 10–12% YoY due to expansion in infrastructure and data center projects.

Shipment Data

According to trade and logistics data:

  • Product Exports: Distributed across ASEAN and Middle Eastern markets.
  • Import Operations: Sources components from Europe, the U.S., China, and Japan.
  • Annual Logistics Volume: Over 1,200 TEUs (twenty-foot equivalent units) processed annually.

Target Markets

Sangchai serves a wide range of industrial and commercial markets:

  • Cold Storage & Food Processing Plants
  • Retail & Commercial HVAC Projects
  • Hospitals, Hotels, and Smart Buildings
  • Data Centers and Telecom Infrastructure
  • Home Appliance Retail and Wholesale Channels

Capabilities

Sangchai’s infrastructure and technical capabilities include:

  • Modern Distribution Centers: With advanced inventory systems and cold chain handling.
  • In-House Technical Services Team: For commissioning and after-sales support.
  • Training Centers and Knowledge Sharing: Offering certified technical courses.
  • OEM & Custom Assembly Lines: For branded units and client-specific applications.

Certifications and Compliance

Sangchai meets international and national regulatory standards:

  • ISO 9001:2015 – Quality Management System
  • ISO 14001 – Environmental Management
  • ISO 45001 – Occupational Health and Safety
  • Thailand Industrial Standards (TIS) Compliance
  • Product certifications for CE, UL, and RoHS across imported and domestic goods.

Customer Testimonials

  • “We trust Sangchai’s refrigeration solutions for our cold rooms—high quality and outstanding service.” – Leading Thai seafood processor.
  • “They understand the complexities of precision cooling in data centers—professional team and excellent technical depth.” – Bangkok-based systems integrator.

Major Achievements

  • Over 49 years of market leadership in Thailand's HVAC-R industry.
  • Played a key role in building M&E systems for Thailand’s top-tier hospitals and malls.
  • Expanded product verticals into data center infrastructure and smart buildings.
  • Developed and launched Maxcool, an OEM brand now recognized across ASEAN.
  • Participated in international exhibitions including ISH Frankfurt, CR Expo China, and ASEAN Sustainable Energy Week.

Sangchai Refrigeration Co., Ltd. is a trusted powerhouse that continues to lead Thailand’s engineered systems market, integrating innovation, global technology, and a customer-first approach.