Exhibiting at Seafood Expo North America 2025

Seafood Expo North America/Seafood Processing North America is the largest seafood trade event in the United States and one of the most influential in the world. Held annually in Boston, Massachusetts, the exposition brings together seafood buyers, suppliers, processors, and service providers from across North America and around the globe. Organized by Diversified Communications, the event is a critical platform for sourcing seafood products, discovering processing innovations, and building strategic business relationships.

Core Business and Offerings

Seafood Expo North America and its co-located show, Seafood Processing North America, serve the complete seafood supply chain by offering:

• Exhibition Space for Seafood and Processing Companies: Featuring thousands of products from raw to value-added seafood, aquaculture, equipment, packaging, refrigeration, automation, and traceability systems.
• Seafood Excellence Awards: Celebrating innovative seafood products in both foodservice and retail categories.
• Educational Conference Program: Sessions on market trends, consumer behavior, regulations, sustainability, supply chain logistics, and industry challenges.
• Live Culinary Demonstrations: Showcasing seafood preparation, plating, and culinary trends by leading chefs.
• Networking Opportunities: Facilitated buyer-seller connections, business match-making, and hosted buyer programs.

Specialization and Unique Selling Propositions (USP)

• North America’s Largest Seafood Trade Event: The most comprehensive seafood sourcing platform in the U.S., with the broadest category coverage.
• Integrated Seafood and Processing Focus: The only U.S. event pairing seafood product exhibitors with equipment, logistics, and service providers under one roof.
• Strategic Industry Timing: Scheduled early in the calendar year to align with retail, foodservice, and wholesale planning cycles.
• Trusted Organizer: Part of the Seafood Expo Global portfolio produced by Diversified Communications, ensuring global reach and professional execution.

Financial and Market Impact

Seafood Expo North America/Seafood Processing North America plays a pivotal role in the U.S. seafood economy:

• Over 1,100 exhibiting companies from more than 49 countries at the most recent edition.
• Attended by more than 18,000 seafood professionals, including top buyers, distributors, retailers, and processors.
• Hosted 20+ national and regional pavilions, promoting products from Europe, Asia, Latin America, and North America.
• Facilitated hundreds of millions of dollars in transactions, many initiated or finalized during the expo.

The event contributes significantly to seafood category growth across U.S. retail and foodservice sectors.

Trade Facilitation and International Reach

Seafood Expo North America is a global gateway to the U.S. seafood market:

• Enables international exporters to connect with U.S. and Canadian buyers.
• Promotes aquaculture and sustainability through exhibitor-led innovations and NGO participation.
• Provides real-time updates on U.S. seafood regulatory landscape, including FDA, NOAA, and USDA compliance.

It is a key event for suppliers launching new products, entering the U.S. market, or expanding their distribution.

Target Audience

The expo attracts a comprehensive range of professionals across the seafood supply chain:

• Seafood Importers and Exporters
• Retail and Grocery Chain Buyers
• Restaurant Chains and Foodservice Operators
• Wholesale and Distribution Firms
• Seafood Processors and Equipment Providers
• Government, Trade Associations, and Certification Bodies

Decision-makers and C-level executives dominate the attendee profile, emphasizing high-value business transactions.

Capabilities

• Boston Convention and Exhibition Center (BCEC): A world-class venue with extensive floor space and modern infrastructure.
• Digital Engagement Tools: Mobile apps, exhibitor dashboards, and matchmaking tools to optimize buyer-seller interactions.
• Turnkey Exhibit Solutions: Full-service booth options for domestic and international companies.
• Integrated Media Partnerships: With seafood industry journals, platforms, and global trade networks.

These capabilities allow exhibitors and attendees to maximize ROI and visibility.

Certifications and Compliance

• UFI Certified International Event
• Compliance with U.S. CDC and Massachusetts health guidelines
• Operates with sustainability policies, promoting green booth practices and minimizing waste

The event maintains a strong commitment to health, safety, and environmental responsibility.

Testimonials

“Seafood Expo North America is our biggest show of the year. We meet all of our U.S. clients here and generate new leads from every corner of the country.”
— Export Sales Director, Icelandic Seafood Producer

“The exposure we get here is unmatched. It's where our new product lines are launched, tested, and placed into major distribution.”
— VP Marketing, U.S. Value-Added Seafood Brand

Major Achievements

• Over 40 years of industry leadership, previously known as the International Boston Seafood Show
• Consistently hosts over 18,000 attendees annually, with strong year-over-year retention
• Recognized by industry media as the must-attend U.S. seafood trade event
• Successful transition to hybrid event strategies, including expanded digital engagement tools post-pandemic
• Venue for the launch of hundreds of seafood innovations each year, including sustainable packaging, plant-based seafood, and high-efficiency processing technologies

Seafood Expo North America/Seafood Processing North America continues to define the standard for seafood trade shows in the United States, driving business growth, innovation, and international collaboration across the seafood industry.