SeafoodSource is a leading digital media platform dedicated exclusively to the global seafood industry. Operated by Diversified Communications and headquartered in Portland, Maine, USA, the platform serves as the go-to resource for seafood professionals seeking comprehensive, up-to-date news, analysis, and market insights. With a robust presence in industry trade coverage, SeafoodSource connects suppliers, buyers, distributors, and industry stakeholders through its trusted content and digital offerings.
Core Business and Offering
As a business-to-business (B2B) publication, SeafoodSource delivers:
- Daily news updates on the global seafood industry
- Market analysis and pricing trends across various species and regions
- Regulatory updates impacting seafood trade and sustainability
- Business intelligence reports, whitepapers, and case studies
- Exclusive interviews with key industry leaders
- Live coverage and post-event analysis from major seafood trade shows
SeafoodSource functions as a vital information conduit for stakeholders across the supply chain, including producers, processors, importers/exporters, wholesalers, foodservice buyers, retailers, NGOs, and policymakers.
Specialization and USP
SeafoodSource is uniquely positioned in the seafood media space for the following reasons:
- It is the official media partner for the world’s largest seafood trade event, Seafood Expo Global, Seafood Expo North America, and Seafood Expo Asia.
- Offers exclusive access to executive insights, expert-written commentary, and curated market data.
- Maintains a daily newsletter with a substantial subscription base, reaching tens of thousands of professionals worldwide.
- Features a customizable industry directory, allowing buyers to locate certified suppliers across the globe.
Its strength lies in the depth and relevance of its content, often cited by industry leaders, research firms, and regulatory bodies.
Audience and Reach
SeafoodSource’s digital platform is accessed by an international audience spanning more than 190 countries. Key readership demographics include:
- C-suite executives and decision-makers in seafood businesses
- Procurement and sustainability officers at retail chains
- Distributors and wholesalers seeking sourcing partners
- NGOs and academic researchers involved in marine sustainability
- Government regulators and trade officials
The website reports hundreds of thousands of monthly visitors, and its daily newsletter maintains over 40,000 active subscribers, based on publicly disclosed media kits.
Capabilities
SeafoodSource delivers high-impact services through:
- Timely journalism driven by a global network of reporters
- Custom digital advertising and lead generation services for industry suppliers
- Content syndication, sponsored features, and branded content production
- Live event coverage including real-time reporting from global expos
- Data-backed industry reports accessible through paid subscriptions
Its digital platform supports multimedia including videos, infographics, podcasts, and interactive databases.
Industry Role and Recognition
SeafoodSource plays a critical role in shaping industry discourse through:
- Investigative journalism that uncovers illegal fishing, labor issues, and sustainability violations
- Highlighting innovation in aquaculture and seafood tech
- Tracking supply chain disruptions, trade tariffs, and pandemic impact analysis
- Providing exclusive access to seafood price indices and catch volume data
The platform has been cited by organizations such as the FAO (Food and Agriculture Organization of the UN), Seafood Watch, and major publications like Undercurrent News and Intrafish.
Events and Engagement
SeafoodSource significantly enhances its industry impact through:
- Media partnership and live coverage at global seafood expos
- Hosting webinars and panel discussions with influential seafood professionals
- Publishing event recaps and exhibitor features, providing extended visibility for participants
- Offering sponsored article opportunities for companies to reach a targeted audience
Through these activities, it helps drive visibility, connection, and knowledge transfer within the seafood ecosystem.
Certifications and Compliance
While not a producer or trader, SeafoodSource follows strict editorial ethics and industry-compliant reporting practices. The platform adheres to the code of conduct for media under Diversified Communications, ensuring:
- Transparent sourcing
- Balanced reporting
- Verification of data and interviews
This credibility underpins its role as a reference source for numerous decision-makers in the seafood sector.
Key Achievements
- Named official media partner for all global Seafood Expos organized by Diversified Communications
- Recognized as a top seafood media portal by Google search trends and seafood market professionals
- Launched exclusive intelligence reports on aquaculture, seafood traceability, and trade policy
- Provides real-time reporting during critical global events such as IUU fishing crackdowns and trade embargoes
By combining expert journalism, strategic partnerships, and a vast international network, SeafoodSource remains a cornerstone of knowledge, analysis, and connectivity in the global seafood industry.
