Exhibiting at Asia Fruit Logistica 2025

Seeka Limited is New Zealand’s largest fully integrated horticultural company, specializing in the growing, harvesting, packing, and distribution of a wide range of fresh produce. Headquartered in Te Puke, in the agriculturally rich Bay of Plenty region, Seeka operates across the entire value chain from orchard to market. With more than three decades of industry leadership, Seeka is a cornerstone of New Zealand's fresh produce export economy and a key player in the global fruit trade.

Core Business

Seeka’s core business includes:

• Orchard Management
• Post-harvest Services
• Produce Packing and Distribution
• Export and Domestic Marketing

The company supports growers by providing orchard leasing, development, and advisory services while also operating its own orchards. Seeka has grown to become one of the most trusted vertically integrated partners in the Southern Hemisphere horticulture industry.

Product and Service Offerings

Seeka offers a wide array of fresh fruits through its orchards and grower partnerships, including:

• Kiwifruit

  • Green (Hayward)
  • Gold (SunGold)
  • Organic varieties

• Avocados

• Bananas (via import and domestic distribution)

• Pears (Packham, Taylor's Gold)

• Nashi Pears

• Kiwiberries

• Plums

• Pineapples (via SeekaFresh Australia)

Seeka provides services for:

• Orchard leasing and management
• Post-harvest packing and cold storage
• Export compliance and logistics
• Fruit marketing and sales through both branded and private-label programs

Specialization and Unique Strengths

Seeka’s value proposition lies in its full-spectrum capability from orchard to market:

• Largest Kiwifruit Packer in New Zealand: With over 30 million trays of kiwifruit processed annually
• Ownership of Orchards: Managing over 1,000 hectares of company-owned and leased orchards
• Innovative Facilities: Advanced sorting, grading, and packing facilities equipped with automation and AI-enabled defect detection
• Diversification: Active in both New Zealand and Australia, providing geographic and product diversification

Financial Performance

Seeka is a publicly listed company on the New Zealand Exchange (NZX: SEK) and reports comprehensive financial results:

• Revenue (2023): NZD $341.6 million
• EBITDA (2023): NZD $36.8 million
• Net Profit After Tax (2023): NZD $2.4 million (affected by adverse weather and cost pressures)
• Total Assets: NZD $668 million

The company continues to invest in infrastructure and acquisitions, including key assets in Australia to support expansion in the avocado and tropical fruit categories.

International Shipments

Seeka exports produce to over 25 international markets, including:

• Asia (China, Japan, Korea, Singapore)
• Europe (Germany, France, UK)
• North America
• Australia (through SeekaFresh)

Exports are predominantly handled through partnerships with Zespri for kiwifruit and direct shipping for other categories.

Target Markets

Seeka supplies:

• Retail chains and supermarkets
• Wholesale distributors
• Food service companies
• Zespri International (for kiwifruit export)

Its kiwifruit and avocado programs are particularly focused on premium international buyers and importers who demand traceability, consistency, and food safety compliance.

Capabilities

• Post-Harvest Sites: 13 facilities across New Zealand and Australia
• Cold Storage: Controlled atmosphere facilities supporting long shelf life
• Packing Capacity: Over 30 million trays annually
• Traceability Systems: Full orchard-to-retail traceability using proprietary data platforms

Certifications and Compliance

Seeka complies with stringent food safety and operational standards:

• Global GAP
• BRCGS (British Retail Consortium Global Standard)
• NZ GAP (New Zealand Good Agricultural Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Organic Certification (for select orchards)

These ensure that Seeka’s produce meets or exceeds global regulatory requirements, particularly for sensitive markets like the EU and Japan.

Customer Testimonials

“Seeka has been a trusted grower-partner for our Zespri SunGold program. Their packhouse efficiency and orchard quality are outstanding.”
— Strategic Partner, Zespri International Ltd.

“Consistent supply, exceptional fruit quality, and fully transparent sourcing make Seeka a preferred supplier for our supermarket clients.”
— Produce Importer, Japan

Major Achievements

• Acquired Huka Pak Coolstore and Business (2015) and expanded post-harvest capabilities
• Launched SeekaFresh Australia to support growth in tropical fruits
• Invested over NZD $20 million in automation upgrades between 2021 and 2023
• Named one of the top employers in New Zealand’s agri-sector, supporting over 1,000 seasonal and permanent jobs
• Integrated digital orchard management platform used by over 500 growers

Seeka Limited exemplifies operational excellence, technological advancement, and a commitment to sustainable horticulture, making it a global leader in premium fruit production and supply chain management.