Product Offerings
Product Categories:
beverages, meat, fruits and vegetables, Fruits and Vegetables, seafood
Products:
Processed Seafood, Snack Foods, Fresh Bananas, Bananas, Apples, Kiwi, Garlic, Processed Meat, Tropical Fruits, Pineapples
Shanghai Goodfarmer Yunguo Technology Co., Ltd., a wholly owned subsidiary of Goodfarmer Foods Holding Group, operates as a major player in China's fruit import and distribution industry. Headquartered in the Pudong New Area of Shanghai, the company has carved out a dominant position in the fresh produce sector through a strategic blend of global sourcing, digital logistics, and modern retail distribution.
Core Business
The primary focus of Shanghai Goodfarmer Yunguo Technology Co., Ltd. lies in the import, wholesale, and distribution of high-quality fresh fruits. It serves as a critical technology and logistics hub within the broader Goodfarmer Group ecosystem, facilitating the seamless movement of imported produce from port to retail shelf. The company's key business activities include:
- Import of global fresh fruits via Shanghai and Guangzhou ports
- Wholesale operations through physical and digital market networks
- Cold chain logistics and warehouse management
- E-commerce integration and platform services
- Primary processing and packaging of agricultural products
Product and Service Offerings
Operating under the flagship “GOODFARMER” brand, the company specializes in a variety of fresh and packaged products, including:
- Imported Fruits: Bananas, pineapples, mangoes, avocados, kiwis, durians, dragon fruit, and citrus fruits sourced from countries like the Philippines, Ecuador, Thailand, Vietnam, and Chile.
- Pre-packaged Fruits: Custom-labeled for supermarkets, convenience stores, and online retail platforms.
- Wholesale Services: Supplying major fruit markets, including Jiangnan Wholesale Market (Guangzhou) and Huizhan Wholesale Market (Shanghai).
- E-commerce Distribution: Multi-channel integration with major platforms like JD.com and Pinduoduo for online B2C and B2B sales.
Specialization and Unique Selling Proposition (USP)
Shanghai Goodfarmer Yunguo stands out in the Chinese fruit trade landscape due to:
- Extensive Global Sourcing Network: Partnering with over 100 international growers across six continents.
- Cold Chain Mastery: Operating cold storage facilities and direct container unloading stations at port terminals.
- Digital Logistics Platform: Proprietary supply chain software enhances transparency, real-time tracking, and predictive inventory management.
- Nationwide Distribution: Access to over 20,000 retailers and distributors through established networks.
Financial Insights
While detailed standalone financials for Shanghai Goodfarmer Yunguo are not public, parent company Goodfarmer Foods Holding Group has disclosed relevant figures:
- Annual revenue of over RMB 6.5 billion (~USD 900 million)
- Import volume exceeding 500,000 metric tons per year
- Ranked among the Top 3 fruit importers in China
This positions the company as a high-volume enterprise with strong operational and financial backing.
Shipment Records
According to verified trade records and industry intelligence:
- Shanghai Goodfarmer handles an average of 10,000+ containers annually
- Most shipments arrive from countries like the Philippines, Ecuador, Vietnam, and South Africa
- Key ports of operation: Shanghai Yangshan Port, Guangzhou Nansha Port
- Top imported items: bananas (30% of total volume), pineapples, avocados, and citrus
The company’s strong port presence enables it to clear and distribute perishable goods within 24–48 hours of arrival.
Target Market
Shanghai Goodfarmer Yunguo Technology serves multiple buyer segments:
- Large-scale retailers such as RT-Mart, Hema Fresh (Alibaba), Yonghui Superstores
- Online grocery delivery services and platforms
- National and regional fruit wholesalers
- Institutional buyers such as hotels and restaurant chains
The company is also expanding its consumer-facing business through branded retail packaging and in-store promotions under the “GOODFARMER” name.
Capabilities
- Cold Storage Facilities: Over 20,000 cubic meters of temperature-controlled space
- Fleet Operations: GPS-enabled refrigerated trucks for regional logistics
- Sorting & Packaging: High-capacity fruit grading and packaging lines
- Digital Infrastructure: Cloud-based ERP and logistics control platform
Certifications and Compliance
Shanghai Goodfarmer and its affiliated facilities maintain strict adherence to global food safety standards:
- HACCP Certified
- ISO 9001 and ISO 22000 Certified
- Customs AEO Advanced Certification
- Traceability Systems in compliance with CIQ and EU standards
These certifications enhance credibility for international partnerships and compliance-driven markets.
Customer Testimonials
“Goodfarmer's import pipeline is fast and reliable. Their bananas and dragon fruit have excellent shelf life, and their logistics system is top-tier.”
— Chen L., Category Manager, Major Supermarket Chain, China
“We rely on Goodfarmer for consistent volume and timely delivery. Their team is professional and their fruit always meets our freshness standards.”
— Wang H., Online Fresh Produce Retailer, East China
Major Achievements
- Ranked among Top 10 Fruit Importers in China by China Fruit Marketing Association
- Exclusive importer for select Latin American growers of bananas and pineapples
- Introduced traceable fruit QR codes for real-time origin tracking by consumers
- Expanded footprint to over 26 regional distribution centers across China
- Featured in CCTV and national media for innovations in agri-logistics and digital traceability
Shanghai Goodfarmer Yunguo Technology Co., Ltd. continues to transform China’s fresh produce supply chain with innovation, scale, and reliability. Backed by strong infrastructure and global sourcing capabilities, the company is poised to maintain its leadership in the fast-evolving fruit import sector.