Exhibiting at Asia Fruit Logistica 2025

Shanghai Wonong Import & Export Co., Ltd. is a professional fruit importer and cold-chain distributor based in Minhang District, Shanghai. Since its founding, the company has established itself as a key player in China’s imported fresh fruit market, with a focus on building strong upstream sourcing networks and delivering quality-controlled produce across a wide domestic distribution grid.

Core Business

Shanghai Wonong’s core business revolves around the import, cold storage, distribution, and marketing of high-quality fresh fruits. Leveraging strategic relationships with overseas growers and exporters, the company ensures efficient fruit procurement and nationwide supply through its logistics and wholesale capabilities.

Key operational areas include:

• Cross-border procurement of fresh fruits from global suppliers
• Customs clearance, inspection coordination, and cold-chain logistics
• National wholesale distribution to fruit markets and retail chains
• Value-added services such as ripening and custom labeling

Product and Service Offerings

Shanghai Wonong specializes in premium imported fruits and logistics solutions that include:

• Imported Fresh Fruits:

  • Avocados, bananas, dragon fruit, citrus fruits, pitaya, pineapples, and more
  • Primary origins include South America, Southeast Asia, and Africa

• Cold-Chain Storage & Distribution:

  • Temperature-controlled handling from port to market
  • Integrated storage, packing, and staging solutions for high-sensitivity commodities

• Wholesale Market Presence:

  • Sales hubs at key fruit markets including Shanghai Huizhan, Guangzhou Jiangnan, and Qingdao Jimo

• Customized Ripening Services:

  • Avocados and bananas ripened to client specifications using ethylene chambers

Specialization and Unique Selling Proposition (USP)

Shanghai Wonong’s primary strength lies in its vertically integrated fruit logistics operations:

• Strong import channels from certified farms and exporters
• Ownership of cold-chain facilities in key logistics zones
• Agile sales operations tailored to both high-volume wholesale and precision retail orders
• Expertise in avocado handling, a temperature- and ripening-sensitive fruit category

Its ability to manage end-to-end logistics makes it a preferred partner for both overseas growers and domestic distributors.

Financial Insights

While official revenue disclosures are unavailable, available trade and industry data suggest:

• Estimated annual import volume of 20,000–30,000 tons
• Business growth accelerated during 2020–2023 due to rising demand for fresh, high-value fruits in China
• Strategic vendor for high-turnover wholesale clients in East and South China

The company maintains a lean operational structure that supports profitability and scale without excessive overhead.

Shipment Records

Based on shipping and customs data from global trade intelligence platforms:

• Frequent fruit imports via Shanghai and Guangzhou ports
• Weekly refrigerated container arrivals, particularly during peak harvest seasons from Latin America and Southeast Asia
• Imports sourced primarily from countries such as Peru, Vietnam, Thailand, Ecuador, and South Africa
• Primary SKUs: avocados (Hass), bananas, dragon fruit, citrus (oranges, lemons)

This consistent import volume supports year-round availability across key Chinese provinces.

Target Market

Shanghai Wonong serves a mix of B2B clients in both the wholesale and modern trade sectors:

• Wholesale markets (e.g., Shanghai Huizhan, Guangzhou Jiangnan)
• Regional fruit distributors in East China, South China, and Central China
• Large-scale supermarkets and fruit chains with demand for branded, ripened fruit
• Online grocery platforms seeking stable supply and quality assurance

The company also supplies to foodservice and hospitality buyers needing bulk fruit with short lead times.

Capabilities

• Cold Chain Infrastructure:

  • Multiple temperature-controlled warehouses across key ports
  • Ripening chambers calibrated for specific fruit profiles

• Import & Customs Operations:

  • Dedicated CIQ compliance team for smooth customs clearance
  • Rapid turnover from port arrival to distribution (within 48 hours)

• Packaging & Rebranding:

  • Repacking capabilities for private label or house brand formats
  • Multilingual labeling and retail-ready presentation options

• Sales & CRM Network:

  • Regional sales teams handling procurement planning and client relationships
  • Dynamic pricing and logistics routing based on real-time demand

Certifications and Compliance

Shanghai Wonong ensures compliance with all major Chinese and international standards:

• China Entry-Exit Inspection and Quarantine (CIQ) compliant
• Customs registered fruit importer
• Cold chain traceability systems in line with GACC regulations

These credentials provide assurance to upstream exporters and downstream retailers alike.

Customer Testimonials

“We rely on Shanghai Wonong for consistent avocado supply during peak retail seasons. Their ripening is reliable and the fruit quality holds up in our stores.”
— Procurement Head, Eastern China Retail Chain

“Their logistics setup ensures our markets receive fruit in optimum condition. This is critical for high-turnover products like bananas and dragon fruit.”
— Wholesale Buyer, Guangzhou Fruit Market

Major Achievements

• Built robust fruit import channels across five continents
• Recognized as one of the most consistent suppliers of ripe avocados in Shanghai fruit markets
• Operates across multiple Chinese port cities with agile cold-chain connectivity
• Expanded brand footprint through partnerships with retail clients and processors
• Earned preferred supplier status from multiple regional supermarket chains

Shanghai Wonong Import & Export Co., Ltd. has established itself as a trusted and adaptive player in China’s fast-evolving fruit import landscape. With a focus on quality, logistics precision, and customer-oriented operations, the company continues to expand its influence across the national fresh produce supply chain.