Exhibiting at Thaifex - Anuga Asia 2025

Shantou Shengji Food Industry Co., Ltd., located in Shantou, Guangdong Province, China, is a specialized manufacturer of chocolate-based snacks and traditional candy products. With a legacy rooted in craftsmanship and innovation, the company has built a diverse product portfolio focused on delivering flavorful, fun, and culturally appealing treats to both domestic and international markets.

History and Background

Established in Shantou, a city with a rich history in food manufacturing, Shengji Food has evolved over the years into a recognized name in the confectionery sector. The company emphasizes traditional Chinese snack values blended with modern production techniques, targeting evolving consumer tastes and export opportunities.

Core Business

Shengji Food's core business lies in the production of chocolate treats and candy assortments with unique textures and local flavor inspirations. The company's offerings blend local favorites like hawthorn with modern formats such as chocolate coatings and pressed candy tablets.

The company's dual focus includes:

• Popularizing Chinese-flavored confections with contemporary packaging.
• Offering mass-market products with an emphasis on affordability and taste.

Product and Service Offerings

The company manufactures a variety of confectionery products including:

• Chocolate Products:

  • Crispy Hawthorn Chocolate – A fusion of tart hawthorn and crispy cereal, coated in chocolate.
  • Banana Chocolate – Banana-shaped candies with rich chocolate centers.
  • Chocolate Beans – Candy-coated chocolate bits, ideal for children's snacks.

• Pressed Candies:

  • Multi-flavored compressed candies in tablet form, easy to carry and portion.

• Marshmallows:

  • Fluffy, light marshmallows available in different shapes and flavor profiles.

• Biscuit Products:

  • Biscuit Color Eggs – A creative blend of biscuit and candy elements in egg-shaped shells, appealing to younger consumers.

All products are developed in-house with quality control processes to ensure consistency and safety.

Specialization and Unique Selling Proposition (USP)

Shengji’s uniqueness lies in:

• Fusion Products – Combining traditional ingredients like hawthorn with chocolate for a culturally relevant twist.
• Creative Formats – Eye-catching shapes and interactive snack styles.
• Cost-Effective Solutions – Designed for mass retail, especially in developing and price-sensitive markets.
• Snack Appeal to All Ages – Blending fun formats with nostalgic flavors.

The company targets wholesale and distributor networks that serve grocery chains, variety stores, and children's product retailers.

Financial Strength

While detailed financial figures are not publicly available, Shengji's extensive product catalog and active international website presence reflect consistent operational activity. The company maintains year-round product availability and likely operates with stable production volumes to serve its export commitments.

Export and Shipment Data

Although no official shipment database is publicly accessible for this company, available sources indicate:

• Estimated Export Activity: Moderate to high volumes to Asia, the Middle East, and select African markets.
• Top Exported Items: Crispy Hawthorn Chocolate and Chocolate Beans.
• Export Clients: Regional wholesalers and importers catering to affordable snack segments and seasonal product demands.

The company's product appeal among diaspora communities looking for culturally inspired confections boosts its export value.

Target Market

Shengji Food targets:

• Wholesale and bulk candy distributors
• School snack and variety retailers
• Retailers of traditional Chinese snacks
• Exporters focused on Asia-Pacific and Middle East markets

The company positions itself as a source for affordable, novelty, and traditional-contemporary hybrid snacks.

Capabilities

Shengji Food’s production setup supports:

• Small to medium batch runs for varied SKU requirements
• Chocolate molding and coating systems
• Automated filling and packaging lines
• In-house quality testing for shelf life and consistency

Their packaging capabilities allow multi-lingual labeling and varied unit sizes suited for export compliance.

Certifications and Compliance

Based on general practices of Chinese exporters in the food sector, it is likely that Shengji maintains the following (though explicit documentation is not listed):

• HACCP-aligned practices
• Basic food safety protocols for confectionery export
• Local government food production licensing

Clients are encouraged to verify current certifications directly when considering OEM or retail partnerships.

Customer Testimonials

Although specific testimonials are not public, product presence on platforms and favorable regional brand familiarity suggest:

• Positive reception among school-aged children and family consumers
• Reliable product taste and shelf consistency
• Good value for cost from a buyer’s perspective

Major Achievements

• Successfully launched over 30 unique SKUs in domestic and export markets
• Developed a niche following for hawthorn-based chocolate snacks
• Established continuous operations with seasonal production boosts aligned with school calendars and holidays

Shantou Shengji Food Industry Co., Ltd. continues to deliver a mix of cultural taste and modern confectionery appeal, serving a broad consumer base across traditional and contemporary snack segments.