Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Fruits, Global Fruit Supply Chain Management
Shenzhen Pagoda Industrial (Group) Corporation Limited is China’s leading fruit retail and supply chain company, headquartered in Shenzhen. Established in 2001, Pagoda has built a vertically integrated ecosystem covering fruit sourcing, agricultural support, cold chain logistics, branding, IT, and franchised retail. With a growing domestic and international presence, Pagoda has revolutionized how fresh fruit is retailed, consumed, and delivered in China.
Core Business and Product Offerings
Pagoda operates an extensive business model with multiple core segments:
- Retail Distribution:
- Over 6,000 branded fruit retail stores across 170+ Chinese cities
- Online delivery platforms including Meituan, JD Daojia, and its own mobile app
- Supply Chain Services:
- Direct procurement from orchards across 30+ countries
- Advanced fruit ripening, preservation, sorting, and grading facilities
- Franchising:
- Provides store operation systems, logistics, training, and marketing to franchisees
- Agricultural Support:
- Fertilizer distribution, orchard management training, and technical support
- Digital Operations:
- Proprietary IT systems for supply chain management, store operation, and customer service
Product Categories:
- Fresh fruits (apples, bananas, grapes, citrus, berries, durians, cherries)
- Packaged fruits, gift boxes, seasonal specialties
- Health-focused snacks and beverages (limited SKUs)
Specialization and Core USP
Pagoda’s strengths are rooted in its control over the full fruit value chain:
- End-to-End Vertical Integration: From farm procurement to retail delivery
- AI-Powered Retail System: Intelligent product rotation and replenishment using big data
- Cold Chain Superiority: End-to-end temperature-controlled logistics from origin to store
- Global Procurement: Direct sourcing relationships in Chile, Thailand, Philippines, Peru, Vietnam, South Africa, and New Zealand
Financial Performance
Pagoda is publicly listed on the Hong Kong Stock Exchange under the ticker 2411.HK, reflecting its financial transparency and scale.
- Revenue (TTM, May 2024): HKD 11.18 billion (~USD 1.43 billion)
- Net Loss (TTM): HKD 420.15 million (~USD 53.8 million)
- Market Capitalization: Approx. HKD 4.4 billion (~USD 562 million)
- Employees: 2,581 as of the latest filing
Despite operating at a net loss, the company’s revenue base reflects massive consumer demand and operational scale.
Shipment Data
Pagoda operates large-scale import operations, with:
- Annual Fruit Imports: Tens of thousands of tons, including durian, cherries, avocados, and kiwifruit
- Top Import Countries: Thailand (durian, mangosteen), Chile (cherries, grapes), Peru (avocados), New Zealand (kiwifruit), Vietnam (dragon fruit)
- Ports of Entry: Shenzhen, Guangzhou, Shanghai, and Hong Kong
- Cold Chain Throughput: Owns and leases multiple refrigerated warehouses for rapid turnover and zero spoilage operations
Target Market
Pagoda targets middle-class and premium retail consumers in China through:
- Brick-and-mortar stores with a neighborhood penetration strategy
- Fast delivery via online platforms
- Franchisees seeking stable supply, brand trust, and turnkey retail systems
- Business gifting, seasonal fruit boxes, and white-collar nutrition markets
Capabilities
- Retail Chain Operations: Complete SOP and smart retail tools for store partners
- Cold Chain Logistics: In-house fleet and 3PL partnerships with temperature control, traceability, and predictive restocking
- Supplier Management: Long-term contracts with orchard cooperatives in China and abroad
- Digital Commerce: Pagoda app integrates e-commerce, loyalty points, and delivery management
Certifications and Compliance
Pagoda maintains high standards of food safety, quality control, and corporate governance:
- ISO 22000 Food Safety Management
- HACCP Certification for fruit processing and storage facilities
- GACC Certification for fruit imports
- AEO Advanced Certification from Chinese Customs
- BRCGS-Compliant Facilities in key storage hubs
Pagoda’s supply partners are often certified with GlobalG.A.P., ensuring traceability and sustainability.
Customer Testimonials
Online reviews on major Chinese platforms (e.g., Dianping, JD Daojia) consistently rank Pagoda stores high for:
- Product freshness
- Prompt service
- Clean and welcoming store environments
- Seasonal fruit quality (especially durian, cherries, and grapes)
Customer loyalty is also driven by its “Free Replacement if Unsatisfied” policy.
Major Achievements
- Over 6,000 Pagoda stores opened across 170+ Chinese cities
- First fruit retail brand listed on the Hong Kong Stock Exchange (Jan 2023)
- Pioneer of the franchise fruit store model in China
- Expanded internationally into markets like Singapore, Indonesia, and Hong Kong
- National Cold Chain Award Winner (2022) for logistics excellence
- Over 60 million consumer members on its digital ecosystem as of 2024
Shenzhen Pagoda Industrial (Group) Corporation Limited continues to lead China’s fresh fruit sector with its blend of technology, supply chain mastery, and consumer-centric retail innovation.