Exhibiting at Fi South America 2025

Shineroad International Holdings Limited, headquartered in Shanghai, China, is a Hong Kong-listed company (HKEX: 1587) specializing in the distribution of food ingredients, food additives, and packaging materials. Established in 2002 and publicly listed in 2018, Shineroad has grown into a key player in Asia's food supply chain, delivering technical expertise, high-quality products, and value-added services to a diverse client base across China and Southeast Asia.

Corporate Structure and Business Model

Shineroad operates as an investment holding company with several subsidiaries engaged in distribution, technical consulting, and customer support for food processing companies. The company's business model is built on three core pillars:

• Product Sourcing and Distribution
• Application Technology and Technical Services
• Customer Support and Solution Customization

Product Portfolio

Shineroad offers a comprehensive range of products tailored for the food and beverage manufacturing sector. Key product categories include:

• Food Ingredients:

  • Sweeteners
  • Emulsifiers
  • Stabilizers
  • Preservatives
  • Thickeners
  • Enzymes
  • Flavors and colorants

• Food Additives:

  • Acidulants
  • Antioxidants
  • pH regulators
  • Nutritional fortifiers

• Packaging Materials:

  • Functional films
  • Barrier packaging
  • Custom-printed flexible packaging

These products are used in applications such as dairy, beverages, bakery, confectionery, convenience foods, sauces, seasonings, meat processing, and nutritional foods.

Geographic Footprint and Clients

Shineroad serves over 1,200 clients in China and Southeast Asia, with a strong presence in:

• Mainland China
• Vietnam
• Thailand
• Indonesia
• Malaysia

Its customer base includes:

• Large-scale food and beverage manufacturers
• Nutraceutical and supplement companies
• Dairy and bakery processors
• Private-label brands

The company operates multiple regional offices and distribution centers to enable fast, localized support and logistics optimization.

Financial Performance

As a publicly listed entity on the Hong Kong Stock Exchange (HKEX: 1587), Shineroad International has published consistent financial performance.

FY 2023 Financial Highlights (as per annual report):

• Revenue: HKD 1.22 billion (approx. USD 155 million)
• Gross Profit: HKD 255 million
• Net Profit: HKD 65 million
• Gross Profit Margin: 20.9%
• R&D and technical services spending: HKD 20 million+
• Inventory turnover: ~5.2x annually

The majority of revenue (~89%) is derived from the sale of food ingredients and additives, with the rest from packaging materials and consulting services.

Supply Chain and Sourcing

Shineroad partners with more than 150 global suppliers, including:

• Multinational chemical and food ingredient producers from Europe and the U.S.
• Specialized raw material manufacturers in Japan and South Korea
• Domestic Chinese producers for competitive and localized formulations

The company maintains traceable sourcing protocols, stringent quality control systems, and multi-supplier redundancy models to ensure stability.

Regulatory Compliance and Certifications

Shineroad complies with international food safety and distribution standards, including:

• ISO 9001:2015 – Quality Management
• ISO 22000 – Food Safety Management Systems
• HACCP – Hazard Analysis and Critical Control Points
• Halal and Kosher Certification for select products
• FDA and EU compliance documentation for exports

Its partner factories are regularly audited, and full documentation including COA, MSDS, allergen statements, and traceability reports are provided.

Technical Services and R&D

Shineroad distinguishes itself through value-added technical services, including:

• Formulation support and application trials
• Shelf-life stability testing
• Texture, taste, and mouthfeel optimization
• Regulatory consulting and label compliance

The company operates application laboratories staffed with food scientists, technologists, and process engineers who collaborate directly with client R&D teams.

Strategic Direction and Milestones

• 2002: Company founded in Shanghai
• 2018: IPO on the Hong Kong Stock Exchange (1587.HK)
• 2020–2023: Expansion into Southeast Asia with regional subsidiaries
• 2023: Launched digital sourcing platform for B2B ingredient procurement

Market Reputation

Shineroad is recognized across the industry for:

• Reliable supply chain and inventory management
• Customized ingredient solutions tailored to regional preferences
• Strong customer service and technical support
• Financial transparency and governance as a listed company

Trade Show Participation and Visibility

Shineroad maintains a strong industry presence through participation in:

• FIC (Food Ingredients China)
• SIAL China
• Vitafoods Asia
• Food & Beverage Innovation Forum (FBIF)

These platforms are used to showcase new ingredients, launch partnerships, and engage with global clients.

Shineroad International Holdings Limited continues to lead with a solution-centric approach to food ingredient distribution. With its integrated service model, technical know-how, and strong financial foundation, the company stands as a trusted partner for food innovation and industrial growth across Asia.