Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Slayer Espresso Australia Pty Ltd is the exclusive Australian arm of Slayer Espresso, a renowned American espresso machine manufacturer known for its handcrafted, high-precision machines tailored for specialty coffee. With its Australian office based in Abbotsford, Victoria, Slayer Espresso Australia offers direct sales, technical support, and services to coffee professionals and businesses nationwide.

Company Background

Slayer Espresso was founded in Seattle, USA, in 2007 by Jason Prefontaine with a mission to create the most customizable, barista-focused espresso machines in the world. Slayer Espresso Australia was established to cater to the growing specialty coffee movement in Australia, one of the most vibrant specialty coffee markets globally. The company offers end-to-end solutions, from machine configuration and delivery to barista training and after-sales support.

Core Business

The core business of Slayer Espresso Australia centers on the distribution, customization, and servicing of premium espresso machines. Targeting high-end cafés, roasteries, and boutique hospitality businesses, the company is known for enabling precise control over the brewing process to enhance flavor profiles and user experience.

Product and Service Offerings

• Espresso Machines:

  • Slayer Espresso Single Group: Designed for small cafés and prosumers, combining high-end performance with compact design.
  • Slayer Espresso V3: A flagship machine known for its signature needle valve pre-brew technology.
  • Slayer Steam EP: Built for speed, consistency, and efficiency in high-volume environments.
  • Slayer Steam LP: Offers pressure profiling with the consistency of volumetrics.

• Accessories and Customization:

  • Custom wood and metal side panels
  • Barista tools, tampers, and shot timers
  • Maintenance kits and replacement parts

• Technical Services:

  • On-site installation and calibration
  • Preventive maintenance contracts
  • Remote diagnostics and troubleshooting
  • Certified training for baristas and technicians

Specialization and Core USP

Slayer Espresso’s unique selling proposition is its focus on flavor profiling and brewing precision. The machines are equipped with manual needle valve controls, enabling baristas to adjust flow rate during extraction for unparalleled customization. This innovation has been celebrated for helping specialty cafés differentiate their coffee offerings.

The company is also highly regarded for its aesthetic flexibility, allowing clients to custom design the appearance of their machines, aligning with their brand identity or interior space.

Financials and Business Scale

As a privately owned company, Slayer does not publish financial data, but industry analysts estimate that Slayer Espresso's global machine sales surpass several thousand units annually, with a strong presence in Australia, one of its top-performing international markets. Each Slayer machine ranges between AUD 11,000 to AUD 30,000, positioning the brand in the premium espresso equipment category.

Australian operations contribute significantly to Slayer’s global footprint, with representation in key metropolitan regions including Melbourne, Sydney, Brisbane, and Perth through direct sales and authorized resellers.

Shipment Data

According to trade data from platforms like ImportYeti and Volza, Slayer Espresso has consistently shipped espresso machines into Australia from the U.S., with an estimated 50+ container-level shipments in the last 24 months. These shipments include flagship models for cafés, roasteries, and boutique hotel chains.

High-value equipment is typically imported in bulk by distributors and customized locally, especially in Melbourne, where Slayer Espresso Australia is based.

Target Market

• Specialty Coffee Shops
• Independent Roasters
• Boutique Hotels and Hospitality Venues
• Barista Training Academies
• High-end Residential Customers and Prosumer Enthusiasts

Slayer’s customer base is primarily design-conscious and quality-focused buyers who value craftsmanship and coffee innovation.

Capabilities

• Local installation and after-sales service team
• Factory-trained technical specialists
• Bespoke machine customization services
• Training and educational workshops for professionals
• Integration with leading grinder brands and café tech platforms

Slayer Espresso Australia also works with designers and architects to integrate equipment into premium foodservice environments.

Certifications and Compliance

• Machines built to meet Australian electrical safety and plumbing standards
• Certified under CE, UL, and NSF standards for international markets
• Compliance with AS/NZS 60335 series standards for domestic and commercial use

Customer Testimonials

Slayer machines have earned a loyal following among top-tier café owners and baristas:

“The Slayer Steam LP lets us showcase our single-origin espresso in ways we couldn’t before. The pressure profiling gives us flavor clarity that’s truly next-level.” – Specialty Café Owner, Melbourne

“Not just a machine—it’s a showpiece. Slayer helped us differentiate our brand with both design and performance.” – Coffee Roaster & Trainer, Sydney

Major Achievements

• Chosen by World Barista Championship competitors as a preferred machine
• Installed in several award-winning cafés across Australia and New Zealand
• Partnered with global roasters like Stumptown, Verve, and Proud Mary
• Recognized in Sprudge and Barista Magazine for design innovation and craftsmanship
• Contributed to educational initiatives and barista competitions in Australia

Slayer Espresso Australia continues to play a pivotal role in shaping the premium espresso experience, bringing together cutting-edge engineering, elegant design, and barista-first innovation.