Smartfruit Inc. is a leading U.S.-based manufacturer of all-natural fruit and vegetable purée mixes, offering premium functional beverage solutions to foodservice operators, cafés, smoothie bars, restaurants, and wellness brands. Headquartered in Clifton, New Jersey, Smartfruit has built a strong reputation for quality, innovation, and nutritional transparency, catering to the rising demand for healthier drink options without artificial ingredients or added sugar.
Company Background
Established with a mission to make nutrition convenient, Smartfruit was founded by a team of food scientists and entrepreneurs passionate about clean-label beverages. The brand combines real fruit and vegetable purées with functional superfoods and nutritional boosters to deliver versatile drink bases that support both health and flavor. Over the years, Smartfruit has become a trusted partner to thousands of operators across North America and internationally, driving a new standard for wellness beverages.
Core Business & Offerings
Smartfruit specializes in shelf-stable, concentrated purée blends made from non-GMO fruits and vegetables, with added wellness benefits. Key products include:
- Aloha Pineapple + Prebiotic – Blended with pineapple and banana, enhanced with prebiotic fiber for gut health.
- Perfect Peach + Energy – Features white peaches and natural caffeine from green coffee extract.
- Strawberry Bananza + Oat Fiber – Classic smoothie blend enriched with whole grain oat fiber for digestion.
- Superfruit All-Stars + Power – A mix of açai, goji, and pomegranate with antioxidant support.
- Wild Watermelon + Electrolytes – Hydrating blend perfect for athletic recovery or hot-weather menus.
- Mellow Mango + Immunity, Blooming Berry + Antioxidants, Tropical Harmony + Aloe, Harvest Greens + Detox, and Lemon Blush + Vitamin C complete the comprehensive wellness-focused product line.
Each Smartfruit bottle contains 100% fruit blend, with no added sugar, artificial colorants, or preservatives, and is designed for use in smoothies, mocktails, bowls, iced teas, and desserts.
Specialization and USP
Smartfruit's unique value proposition lies in its clean-label functionality combined with premium taste and extended shelf life. Key differentiators include:
- Functionally Fortified: Each SKU is designed with targeted health benefits—energy, immunity, gut health, detox, hydration.
- No Sugar Added: Sweetness comes only from the fruit content.
- Versatility: Ideal for cold and hot applications across F&B settings.
- Foodservice-Ready: Each 48 oz bottle yields over 30 servings, helping operators control cost per use.
Their emphasis on ingredient integrity and wellness marketing gives them an edge in both health food chains and traditional beverage outlets.
Financial Highlights
While privately held, Smartfruit operates within the functional beverage category, which is projected to exceed $200 billion globally by 2027. Internal company data and client reports reflect strong growth:
- Distribution in over 10,000 U.S. foodservice establishments including top chains, cafés, juice bars, and college campuses.
- Average annual revenue growth of 15–20% over the past three years.
- Significant market penetration in North America, the UK, and parts of Asia, supported by regional distributor networks.
Shipment and Market Reach
Smartfruit maintains a robust supply chain infrastructure for both domestic and international markets:
- National Distribution: Via leading distributors such as Sysco, US Foods, and UNFI.
- Export Reach: Ships to more than 25 countries, including Canada, UK, UAE, Singapore, and Australia.
- Online B2B Sales Portal: Enables direct orders from small and mid-size foodservice operators.
- Cold Chain Capable: Products are shelf-stable before opening, simplifying logistics.
Target Market
Smartfruit caters to businesses and operators in:
- Smoothie Bars and Juice Chains
- Coffee Shops and Cafés
- Hotels and Resorts
- QSR and Fast-Casual Restaurants
- Fitness Studios, Universities, and Corporate Wellness Cafeterias
Health-conscious consumers aged 18–45, especially millennials and Gen Z, form the core end-consumer demographic.
Capabilities
- Custom Flavor Development: For large volume clients or private label needs.
- Certified Production Facility: With HACCP protocols and full allergen control.
- Co-Packing & White Labeling: Available for global partners and F&B brands.
- Marketing Support: Offers branded POS materials, digital content, and recipes for client engagement.
Certifications and Compliance
- Non-GMO Verified
- Kosher Certified
- BRC and SQF Certified Production Facility
- FDA and USDA Compliant
- Products meet California Prop 65 compliance
Smartfruit also provides full transparency with QR-coded product traceability and online-accessible Certificates of Analysis (COAs) for all SKUs.
Customer Testimonials
- “Smartfruit is the cleanest, best-tasting product on our smoothie menu. Our customers love the real fruit flavor and the health benefits.” — Smoothie Bar Owner, New York
- “We cut prep time by 40% using Smartfruit’s ready-to-pour system, and reduced ingredient waste almost entirely.” — F&B Manager, Hotel Chain
Achievements
- Featured in Whole Foods Market, Juice Press, Equinox Cafés, and Snap Kitchen
- Recognized as a Top 10 Functional Beverage Brand by BevNET
- Presented at Expo West, Natural Products Expo, and SIAL Paris
- Launched new prebiotic line in 2024 that drove a 27% increase in B2B reorders in Q1 2025
- Built a strong online presence with over 35K Instagram followers and high engagement on wellness trends
Smartfruit continues to set industry benchmarks in clean, functional beverage innovation. Through its commitment to quality, nutrition, and customer success, the company remains a preferred choice for businesses seeking to offer great-tasting, health-forward drink solutions.
