Exhibiting at World Tea Expo 2025

SocialCrowd, headquartered in Irvine, California, is a next-generation SaaS platform redefining employee performance management and engagement through gamification, automation, and real-time recognition. Founded by Raphael Akinsipe, the company’s mission is to help organizations unlock workforce productivity by turning workplace goals into rewarding, trackable achievements. With seamless integrations and a dynamic rewards marketplace, SocialCrowd is transforming how teams stay motivated and accountable in the modern hybrid work environment.

Core Business and Product Portfolio

SocialCrowd provides a gamified employee incentive and performance tracking system designed for sales, support, operations, and cross-functional teams. The key components of its platform include:

• Employee Incentive Platform:

  • Automated Goal Setting: Set individual or team performance targets.
  • Real-Time Tracking: Visual dashboards for performance progress and leaderboard placement.
  • Automated Nudges: Smart reminders and encouragement based on performance data.
  • Recognition & Rewards: Instant acknowledgment and reward delivery based on achievements.

• System Integrations:

  • Native Integrations: Salesforce, Jira, HubSpot, Square, Monday.com, Slack, Zoom, and ADP.
  • Custom API: Supports proprietary tools and internal CRM or HR software.
  • Real-Time Sync: All integrations feed data into the SocialCrowd dashboard for live performance tracking.

• Reward System:

  • Points-Based Economy: Earn points through milestones and redeem in the reward store.
  • Redemption Options: Includes digital gift cards, PTO, company-branded swag, experiences, or custom enterprise incentives.

Specialization and Unique Selling Proposition

SocialCrowd’s primary differentiator lies in its real-time automation and gamified user interface that make performance management proactive, visible, and enjoyable:

• Performance Management Meets Gamification: Transforms daily tasks into competitive achievements.
• Incentive Automation: Managers can auto-trigger rewards based on pre-set conditions.
• No-Code Setup: Admins can configure challenges, rewards, and dashboards without technical expertise.
• Impactful Metrics: Tracks engagement, performance lift, ROI, and participation rates with robust analytics.

Its intuitive interface ensures adoption across all levels of the organization, from frontline staff to executives.

Certifications and Compliance

SocialCrowd maintains rigorous compliance with industry standards for enterprise SaaS operations:

• SOC 2 Type II Certification for data security and system integrity
• GDPR and CCPA Compliant for privacy and data protection
• SSO & OAuth Integrations for secure identity access
• End-to-end SSL encryption on all user and API interactions

The platform adheres to Fortune 500-level security protocols and is trusted by nationally recognized brands.

Market Reach and Distribution

SocialCrowd is used by companies ranging from SMBs to enterprise-level corporations, particularly in the following sectors:

• Quick Service Restaurants (QSRs)
• Retail Chains
• Tech & SaaS Companies
• Field Sales & Support Teams
• Customer Service Call Centers

The platform currently supports thousands of active users across North America, with expansion initiatives in the UK and APAC markets through channel partners.

Target Market and Buyer Segments

SocialCrowd targets:

• Operations & HR Leaders seeking scalable performance management tools
• Sales Enablement Teams focused on driving frontline productivity
• People Experience Managers wanting to boost engagement and recognition
• C-Suite Executives tracking performance ROI at scale

Its pricing model scales with organization size, making it viable for startups and large enterprises alike.

Operational Capabilities

SocialCrowd offers a robust set of operational features for deployment and management:

• Cloud-Native SaaS Infrastructure for instant access and global scale
• Admin Portal for managing users, goals, and reward catalogs
• Employee Mobile App for real-time goal tracking and reward redemption
• Analytics Suite for exportable reports, participation insights, and benchmarking

The platform supports multilingual use and custom branding to match company identity.

Financial and Performance Insights

As of Q4 2023, SocialCrowd has demonstrated strong early-stage momentum:

• $2.5 million in seed funding raised from multiple VC firms including Worklife Ventures
• 10,000+ users onboarded across enterprise and mid-market clients
• 30% increase in employee goal achievement for companies using the platform
• 50+ enterprise integrations deployed within 12 months of launch
• Customer churn below 5%, indicating strong user retention and satisfaction

Its SaaS subscription revenue model allows for predictable, recurring income with tiered plans.

Customer Feedback and Testimonials

SocialCrowd has received high praise for both functionality and business impact:

• “We saw a 3x increase in completed tasks per employee once we gamified KPIs with SocialCrowd.” – Director of Ops, National QSR Chain
• “Employees love checking the leaderboard—performance has become part of our culture.” – VP of Sales Enablement, Tech SaaS Firm
• “Setup was seamless, and our managers finally have a tool that helps coach in real time.” – HR Manager, Retail Group

User reviews highlight ease of use, effective performance visibility, and motivational value.

Major Achievements

• Selected for the 2023 Future of Work accelerator program
• Named a Top 10 HR Tech Startup to Watch by TechCrunch
• Customer win with Sonic Drive-In, rolling out across regional stores
• Launched mobile app on iOS and Android, increasing platform engagement by 40%

SocialCrowd continues to evolve its platform based on customer feedback and real-time performance insights.

Conclusion

SocialCrowd is redefining employee engagement and performance management through a modern, gamified, and automated platform that transforms work into measurable, rewarding progress. With robust integrations, enterprise-grade security, and scalable ROI, SocialCrowd is well-positioned to become a cornerstone of the digital workplace experience for forward-thinking companies worldwide.