Exhibiting at Fi South America 2025

SprinklesFit is a Brazilian food innovation startup specializing in clean-label, sugar-free confectionery solutions. With a mission to transform the way consumers engage with sweets, SprinklesFit is pioneering a new segment of health-conscious decorative ingredients and baking products in Latin America. The brand is particularly known for its zero-sugar sprinkles and vegan fondant—products that combine functionality, aesthetics, and nutrition for a growing demographic of conscious consumers and professional bakers. ### Core Business SprinklesFit operates within the intersection of health food and confectionery, offering decorative food ingredients that are fully aligned with the clean-eating movement. The company primarily serves the B2C market through direct e-commerce and selective B2B distribution to cake designers, healthy bakeries, specialty grocery stores, and vegan product retailers. SprinklesFit's operations are built on a DTC-first business model, with national shipping across Brazil and a strong social media presence used for product education and customer engagement. ### Product and Service Offerings SprinklesFit currently offers two main product categories: - Sugar-Free Sprinkles - Naturally colored, vanilla-flavored sprinkles - Made without refined sugar, artificial coloring, or animal ingredients - Star-shaped and visually attractive, suitable for decorating cakes, cupcakes, and desserts - Available in assorted natural colors including pink, yellow, white, and purple - Plant-Based Fondant (Pasta Americana) - Vegan and sugar-free American fondant - Free from lactose, gluten, and artificial additives - Easy to mold and perfect for high-end cake decoration - Suitable for people with dietary restrictions and professional cake decorators looking for allergen-safe options These offerings are manufactured using proprietary recipes developed for maximum taste, color retention, and shelf stability, while remaining aligned with health-conscious dietary needs. ### Specialisation and Core USP SprinklesFit is one of the first Brazilian brands to commercialize clean-label, sugar-free decorative baking products with a focus on the vegan, keto, and low-carb markets. Its core differentiators include: - Zero Sugar and Allergen-Free Formulations - Vegan Certification and Natural Ingredient Sourcing - Appeal to the Keto, Diabetic, and Food-Sensitive Communities - Instagram-Centric Brand with Strong Influencer Engagement - Direct-to-Consumer Shipping Across Brazil SprinklesFit’s sprinkles are made with natural dyes such as beetroot, turmeric, and spirulina, and use erythritol and stevia as primary sweeteners—making them suitable for diabetic and low-glycemic diets. ### Financials As a privately-held startup, SprinklesFit does not disclose official revenue figures. However: - Estimated monthly order volume exceeds 1,000 units as per social media engagement metrics and customer reviews - Products retail in the price range of R$ 17–30 per pack, depending on size and packaging format - The brand has seen growth in follower count of over 80% YoY, indicating a strong increase in market traction SprinklesFit’s bootstrapped growth model has focused on digital-first expansion and product-market fit within niche baking communities. ### Shipments Data SprinklesFit primarily operates within Brazil, and does not appear in major international trade databases such as ImportYeti or Trademo, indicating a domestically-focused logistics model at present. However, the company has indicated interest in future international expansion via DMs and customer feedback on social platforms. ### Target Market SprinklesFit targets: - Vegan and plant-based consumers - People with diabetes or on low-glycemic diets - Mothers seeking healthier baking ingredients for children - Keto and low-carb community bakers - Professional cake decorators and influencers With rising demand for clean-label alternatives in Brazil, the company has tapped into a niche but expanding segment of consumers seeking indulgence without compromise. ### Capabilities SprinklesFit's operations include: - In-house product development and R&D using functional ingredients - Localized manufacturing with quality control on sugar substitutes and plant-based stabilizers - Small-batch production and packaging to maintain freshness - Online customer service and fulfillment via third-party logistics providers - Custom packaging design tailored for the health-conscious and minimalist consumer ### Certifications and Compliance - Vegan-certified ingredients - Gluten-free, dairy-free, and sugar-free labels - ANVISA-compliant labeling (Brazil’s National Health Surveillance Agency) - Products free from artificial dyes, GMOs, and preservatives SprinklesFit also emphasizes sustainable ingredient sourcing and recyclable packaging. ### Customer Testimonials SprinklesFit has cultivated a highly engaged community on Instagram with over 18,000 followers. Real customer testimonials highlight: - High satisfaction with taste and texture - Aesthetic appeal for professional-level cake design - Appreciation for dietary transparency and ingredient quality Positive mentions come from influencers in the health food, ketogenic, and baking spaces. ### Major Achievements - Launched Brazil’s first sugar-free, naturally colored star sprinkles in 2021 - Successfully introduced plant-based American fondant to the local market in 2023 - Featured in vegan baking workshops and clean-eating expos in São Paulo and Rio de Janeiro - Collaborated with micro-influencers in the healthy baking niche to grow awareness organically - Maintained a 95%+ customer satisfaction rate based on online reviews SprinklesFit continues to scale as an innovative player in the functional and clean-label sweets segment, bringing health-forward creativity to dessert decoration in Brazil.