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T2

Exhibiting at Thaifex - Anuga Asia 2025

3-H35
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Grains, Rice Products, Rice

Products:

Khao Hom Mali Thung Kula Rong-Hai (Thai Fragrant Rice), Organic White Rice, Organic Brown Rice, Thai Hom Mali Rice, Khao Hom Mali Thung Kula Rong-Hai, Rice

Product Gallery:

Srisangdao Rice Intertrade Co., Ltd., located in Suwannaphum District, Roi Et Province, Thailand, is a premium rice miller and exporter known for producing high-quality Thai Hom Mali rice under strict sustainability and quality standards. Founded with a mission to empower local farmers and elevate Thai rice to global standards, the company has gained acclaim for both its agricultural practices and product excellence.

Core Business and Product Offerings

Srisangdao specializes in the production, processing, and export of premium rice varieties, with a primary focus on:

  • Thai Hom Mali Rice (Thung Kula Rong Hai): Geographical Indication (GI) certified both in Thailand and the European Union. Renowned for its fragrance, softness, and superior cooking qualities.
  • Organic Rice: Cultivated without chemical fertilizers or pesticides, aligned with growing global demand for clean-label foods.
  • GI Rice Varieties: Includes specialty rice grown under protected regional status, preserving unique soil and climate attributes.

These products are distributed through both bulk export and branded retail packaging under the Srisangdao Rice label.

Specialization and Unique Selling Proposition (USP)

Srisangdao's core USP lies in its control over the entire supply chain—from seed to shelf—ensuring traceability, quality, and sustainability. Their rice is grown in the Thung Kula Rong Hai region, an area famous for producing the highest quality Thai jasmine rice due to its unique terroir.

Key differentiators include:

  • Ownership and operation of the Srisangdao Direct Seeding Village Project, enabling sustainable rice farming.
  • Winner of the iF Gold Design Award for rice packaging made from recycled rice chaff, underlining their sustainability commitment.
  • Recognized for producing rice that has won the “World’s Best Rice” award seven times.

Market Reach and Export Focus

Srisangdao has a growing international footprint with exports reaching premium retailers and distributors across Asia and Europe. Notable export milestones include:

  • Shipment of 5,000 kg of Thai Hom Mali rice to India in January 2025.
  • Partnerships with importers focused on GI-certified and organic rice segments.
  • Expanding e-commerce presence through high-end online platforms and health food retailers.

Manufacturing Capabilities

The company operates a modern rice milling facility in Roi Et with advanced sorting, polishing, and vacuum packaging machinery. Their production infrastructure supports:

  • On-site quality testing for moisture, purity, and fragrance.
  • Small batch processing for specialty rice and organic varieties.
  • Custom packaging in eco-friendly materials, tailored for global compliance.

Their farm-to-table model integrates direct sourcing from farmers trained in sustainable practices and seed management.

Financial and Operational Insights

Though private, Srisangdao’s operational scale suggests medium-tier revenues supported by premium pricing. The GI-certified Hom Mali rice commands export prices up to 30% higher than standard jasmine rice, positioning the brand in the luxury rice category.

Their sustainability practices and certifications provide a competitive edge in health-conscious and eco-aware consumer segments, especially in European and East Asian markets.

Certifications and Compliance

Srisangdao adheres to both domestic and international quality standards including:

  • Geographical Indication (GI) Certification – for Thung Kula Rong Hai rice
  • Organic Certification – for select product lines
  • Thai FDA Approval – for domestic market compliance
  • Eco-friendly Packaging Compliance – aligned with EU environmental directives

These certifications assure quality, traceability, and alignment with regulatory standards for global export markets.

Recognitions and Awards

  • World’s Best Rice title (awarded seven times) for Hom Mali rice from Thung Kula Rong Hai
  • iF Gold Design Award for rice packaging innovation using recycled rice chaff
  • Featured by Thai Government Trade Promotion Agencies for excellence in GI rice production

Community Engagement and Impact

Srisangdao leads the Direct Seeding Village Project, empowering local farmers through:

  • Training in sustainable farming and organic techniques
  • Direct procurement programs ensuring fair pricing
  • Social development initiatives in Roi Et Province

This program benefits over 150 local farming families and contributes to regional economic stability.

Srisangdao Rice Intertrade Co., Ltd. continues to blend heritage, innovation, and sustainability to deliver premium Thai rice that represents the pinnacle of agricultural craftsmanship.