Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

• Isshu-Kan Ethiopian Mixed Drip Bags and steeped single-serve options offer convenience without compromising on quality.

Specialisation and Core USP

Stitch Coffee stands out through its blend innovation, traceable sourcing, and dynamic brand culture. The company approaches coffee like a culinary experience—constantly experimenting with flavor profiles, roast levels, and creative packaging. Key USPs include:

• Artisanal Blending Philosophy: Blends are crafted by "stitching" together diverse origins to highlight balance, sweetness, and complexity.

• Producer-Centric Sourcing: Stitch partners directly with farmers and cooperatives, paying premium prices and featuring origin transparency on every product.

• Modernized Convenience: From steeped bags to RTD lattes and pods, the brand meets the evolving needs of on-the-go consumers.

• Sustainability and Social Impact: Commitment to sustainable sourcing, low-impact packaging, and inclusive supply chains.

Financial Strength and Performance

Although private, Stitch Coffee's business strength is reflected through:

• E-Commerce and Subscription Growth: A scalable online platform supports national shipping, recurring subscriptions, and seasonal releases.

• Wholesale Reach: Supplies roasted coffee to specialty cafés and hospitality venues across New South Wales and interstate.

• Diversified Revenue Streams: Income is generated from beans, beverages, merchandise, subscriptions, and B2B services.

• Product Innovation: The brand continually introduces new lines and limited editions, sustaining customer engagement and boosting repeat purchase rates.

International Shipments and Trade Records

While largely focused on the domestic Australian market, Stitch Coffee has begun to make international waves through:

• Export Readiness: Their product formats (steeped bags, concentrate bottles, pods) are ideal for international retail and B2B distribution.

• Producer Relationships: Green coffee is sourced through long-term partners in:

  • Ethiopia: Focus on smallholder cooperatives in regions like Yirgacheffe.
  • Colombia and Brazil: Direct sourcing through traceable channels.

• Niche Global Demand: Specialty roasters and coffee subscription services overseas have begun stocking Stitch’s unique offerings.

Target Market

Stitch Coffee targets a diverse customer base:

• Home Coffee Drinkers: Urban professionals and enthusiasts looking for premium, traceable, and easy-to-brew coffee.

• Cafés and Restaurants: Hospitality partners seeking consistent, ethically sourced specialty blends and single origins.

• Sustainable Consumers: Buyers who value ethical sourcing, transparency, and sustainability in their consumption habits.

• Corporate & Gifting Clients: Businesses and individuals ordering curated gift packs and subscriptions for remote teams or clients.

Capabilities

• In-House Roastery: Precision roasting with small-batch focus, enabling experimentation and freshness.

• Content and Storytelling: High-quality digital content educates consumers on origin, process, and brewing.

• Wholesale Partner Support: Includes barista training, equipment consultation, and branding support for café clients.

• Subscription Infrastructure: A robust backend system allows flexible subscriptions and high retention through seasonal variety.

Certifications and Compliance

• Ethical Sourcing Practices: Emphasizes direct trade, long-term producer relationships, and above-market payment structures.

• Environmentally Conscious Packaging: Most products are shipped in recyclable or compostable materials.

• Transparency in Coffee Procurement: All single origin releases provide producer names, farm details, and processing methods.

Customer Testimonials

“Every Stitch delivery feels like a new adventure. Their attention to detail is unmatched—from the beans to the box.”
— Home Subscription Customer

“We proudly serve Stitch at our café. Their blends are consistent, delicious, and their team is incredibly supportive.”
— Wholesale Partner, NSW

Achievements and Milestones

• Recognized as a Design-Led Roaster: Praised for its packaging and branding by coffee and design media alike.

• Seasonal Innovation Leader: One of the first Australian roasters to release coffee concentrates and oat-based RTD beverages.

• Consistent Growth in Retail and Wholesale: Sustained momentum through product expansion and digital optimization.

• Community Engagement: Active in supporting inclusive causes, diversity, and fair labor practices in both Australia and origin countries.

Stitch Coffee represents the next wave of specialty coffee—blending ethical values, inventive flavor profiles, and consumer-centered design to create a brand that resonates across taste, culture, and conscience.