Product Offerings
Product Categories:
fruits and vegetables, Organic Products
Products:
Fresh Berries: Strawberries, Raspberries, Blueberries, Blackberries, Frozen Fruit & Purées
Surexport is a fully integrated European leader in the cultivation, processing, and export of fresh berries, headquartered in Almonte, Huelva, Spain. Established in 1994, the company has become one of the top fruit exporters in Europe, operating across five countries and recognized for its high-quality strawberries, raspberries, blueberries, and blackberries.
Company Background
Founded by Andrés Morales Rodríguez, Surexport began as a family-owned operation and has grown into a multinational agribusiness with significant operations in Spain, Morocco, Portugal, Kenya, and the Netherlands. Through a combination of organic growth and strategic acquisitions, the company has built a robust supply chain that ensures year-round availability of premium berries to European and global markets.
Surexport is part of the Alantra Private Equity portfolio and is actively expanding through targeted M&A strategies to consolidate its position in the international soft fruit industry.
Core Business
Surexport operates a vertically integrated model covering:
- Berry cultivation and varietal development
- Post-harvest processing and packaging
- Global exports to retail, wholesale, and industrial customers
- Frozen fruit and purée manufacturing for industrial applications
The company owns or partners with farms in diverse climatic regions, enabling multi-season harvest cycles and rapid delivery to clients.
Product and Service Offerings
Fresh Berries
- Strawberries: Traditional and proprietary varieties
- Raspberries: Year-round production from Spain and Morocco
- Blueberries: High-flavor and high-yield cultivars
- Blackberries: Seasonal and export-grade varieties
Industrial Range
- Frozen Berries: IQF (Individually Quick Frozen) solutions
- Berry Purées: For use in bakery, dairy, and beverage industries
All products are GlobalG.A.P.-certified, and harvested berries are processed and shipped within 48 hours to ensure freshness and shelf-life.
Specialization and Core USP
Surexport’s unique strengths are rooted in its fully integrated value chain and multi-country cultivation strategy. The company specializes in:
- Year-round berry supply through geographic diversification
- Rapid post-harvest handling via its 2,000 m² processing facilities
- Agri-tech adoption and proprietary varietal R&D
- Sustainability across operations, including reduced water usage and carbon footprint monitoring
- Industrial customization for B2B food processors with traceability and consistency
Financial Overview
Surexport is among the largest berry exporters in Europe, with strong year-on-year growth. According to Alantra Private Equity:
- Projected revenue for FY 2023/2024: €340 million
- Employs over 5,000 seasonal and permanent workers
- Processing capacity: Tens of thousands of tons of berries annually
- Direct exports to over 30 countries, including the UK, Germany, France, and the Netherlands
Revenue growth has been bolstered by its acquisition of four key companies since 2021, including Jong Fruit (Netherlands) and AG Group (Morocco).
Shipment Data and Trade Records
Trade data from ImportYeti and other commercial databases highlight:
- Export volumes exceeding 30,000 metric tons annually
- Key logistics hubs in Huelva, Rotterdam, and Casablanca
- Use of refrigerated transport and cold chain management
- Compliance with EU regulations on residue levels and phytosanitary standards
- Client base includes leading European retailers and food manufacturers
Target Market
Surexport caters to:
- Supermarket chains and grocery retailers
- Wholesale distributors across Europe and Asia
- Industrial food and beverage manufacturers
- HORECA (hotel/restaurant/catering) channels
- Private label partners seeking consistency and reliability
Capabilities
- Cross-border operations across five countries with scalable logistics
- Varietal research & plant breeding for taste, shelf-life, and yield
- Automated grading and packing lines for precision and speed
- Food safety and quality systems aligned with BRC and IFS standards
- Frozen division for industrial-ready berry purées and IQF products
Certifications and Compliance
- GlobalG.A.P. Certification across farms
- BRC Global Standards for food safety
- IFS Food Certification for processing plants
- GRASP and LEAF certifications supporting sustainability and labor practices
- Phytosanitary and export documentation for EU and non-EU markets
Customer Testimonials
“Surexport delivers consistent quality, week after week, which is critical for our fresh produce shelves. Their logistics team is top-notch.”
— Category Manager, Leading European Retailer
“We rely on Surexport’s IQF raspberries for our dairy formulations. The quality control and batch consistency make them an ideal long-term partner.”
— Head of Sourcing, European Yogurt Brand
Major Achievements
- Grew to €340 million revenue target within three decades of inception
- Acquired and integrated four strategic agribusinesses in less than three years
- Expanded operations to include over 5,000 hectares under cultivation across Europe and Africa
- Invested in next-generation berry breeding for resilient, flavorful cultivars
- Recognized as one of the top 5 soft fruit exporters in Europe
Surexport stands at the forefront of the global berry industry, leveraging integration, technology, and strategic expansion to deliver exceptional produce to the world’s most demanding markets. Its commitment to quality, traceability, and sustainability continues to set benchmarks in the agri-export domain.