Product Offerings
Products:
Traditional Salt: Boiled Salt, Spa Salt, Body Scrub Salt, Foot Bath Salt, Flower Salt Soap
Tao Tom Kluea Boran 800 Pee Community Enterprise is a heritage-based community business located in Bo Kluea, Nan Province, Thailand. The enterprise is dedicated to preserving and commercializing one of the oldest known traditional salt production methods in Southeast Asia, a practice that has been continuously sustained for over 800 years.
Company Overview
Situated in the highlands of northern Thailand, the name "Tao Tom Kluea Boran 800 Pee" translates to “Ancient Salt Boiling Pot of 800 Years,” referencing the historic salt wells of Bo Kluea district. Operated as a community enterprise, the initiative is focused on sustainable rural development by leveraging traditional knowledge and natural resources.
While not a corporate entity in the conventional sense, the community enterprise plays a pivotal role in maintaining cultural heritage and generating local income through eco-tourism and artisanal product sales.
Core Products and Offerings
Tao Tom Kluea Boran 800 Pee Community Enterprise produces a variety of artisanal salt-based products crafted from mineral-rich brine water sourced from natural underground salt wells:
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Traditional Boiled Salt:
- Hand-harvested salt produced using firewood-heated brine evaporation methods in bamboo baskets.
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Spa and Wellness Products:
- Spa Salt (for relaxation and therapeutic baths)
- Body Scrub Salt (exfoliation using natural minerals)
- Foot Bath Salt (soothing tired feet with herbal infusion)
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Handcrafted Skincare:
- Flower Salt Soap (infused with local herbs and mineral salt)
These products are handmade using environmentally conscious methods and natural ingredients, aligning with wellness and eco-friendly market trends.
Unique Selling Proposition (USP)
The core USP lies in the cultural authenticity and sustainability of the salt-making process. Unlike industrial salt, Bo Kluea salt is valued for its trace mineral content, natural crystallization, and artisanal quality. The enterprise also integrates community tourism, allowing visitors to observe traditional salt boiling and participate in hands-on workshops.
Key differentiators include:
- Handcrafted, small-batch production
- Over 800 years of unbroken heritage in salt crafting
- Mineral-rich salt with unique taste and texture
- Eco-tourism integration and community empowerment
Market Position and Target Audience
Tao Tom Kluea Boran 800 Pee targets niche markets both domestically and internationally, including:
- Tourists seeking authentic Thai heritage experiences
- Boutique spas and wellness centers
- Ethical and artisanal product retailers
- Eco-conscious consumers and collectors of handcrafted goods
Their presence is strongest in local craft fairs, tourist centers, and through word-of-mouth networks in wellness communities.
Financials and Shipment Insights
Due to its nature as a community enterprise, formal financial records and international shipment data are limited. However, the organization supports the livelihoods of dozens of families in Bo Kluea district and contributes to rural economic sustainability through:
- Direct-to-tourist sales at the salt wells
- Participation in OTOP (One Tambon One Product) Thailand initiatives
- Collaborations with regional government programs to promote heritage products
This model ensures that most revenues are reinvested into the community.
Capabilities and Infrastructure
The enterprise operates traditional salt boiling houses constructed from wood and bamboo, each containing:
- Salt boiling pots fueled by firewood
- Brine storage tanks sourced from local wells
- Artisan stations for product processing and packaging
While production is labor-intensive and low in volume compared to industrial standards, it supports bespoke, high-quality output tailored for heritage and wellness markets.
Certifications and Compliance
Though not ISO certified, the enterprise benefits from:
- Recognition under Thailand’s OTOP program
- Support from local agricultural and handicraft development agencies
- Quality oversight by community elders and traditional craftsmen
These informal mechanisms ensure authenticity, product integrity, and consumer trust.
Customer Testimonials and Recognition
Tourists and wellness product users frequently praise the Bo Kluea salt for its natural flavor, therapeutic effects, and uniqueness. Reviews and blogs often highlight the enriching cultural experience of visiting the salt wells and interacting with the craftspeople.
The enterprise has received regional awards for cultural preservation and is frequently featured in travel documentaries, boosting its reputation.
Major Achievements
- Preserved over 800 years of traditional Thai salt-making techniques
- Empowered local communities through sustainable tourism and artisan production
- Participated in Thailand’s OTOP showcases and heritage fairs
- Featured in multiple national and international travel publications
Tao Tom Kluea Boran 800 Pee Community Enterprise stands as a testament to the power of cultural heritage, sustainability, and grassroots entrepreneurship, offering both an authentic product and a meaningful story to consumers around the world.