Exhibiting at World Tea Expo 2025

Techsito Solutions LLC is an innovative technology manufacturer headquartered in Bothell, Washington, with operational roots and a growing customer base across Texas and the broader United States. Specializing in culturally inspired consumer electronics, the company is best known for its flagship product—the eBrada Automatic Ataaya Maker, a smart appliance designed to automate the traditional West African tea ceremony.

Company Background and Evolution

Techsito was founded by Cherno Jagne and Isatou Jallow, two entrepreneurs with strong ties to the Gambian-American community. Their vision was to merge cultural heritage with modern engineering, delivering accessible and high-quality smart kitchen devices. Since its inception, Techsito has become a pioneer in automated cultural appliances, bringing global traditions into contemporary homes.

The eBrada Ataaya Maker—Techsito’s first major release—launched in 2021 and rapidly gained traction in North America, Europe, and parts of West Africa. It reflects Techsito’s broader mission to preserve traditional experiences through intuitive, automated design.

Core Business and Offerings

At the heart of Techsito’s offering is the eBrada Automatic Ataaya Maker, a one-of-a-kind smart tea maker that replicates the multi-stage West African tea brewing ritual. Key features of the eBrada include:

• Multi-cycle Brewing: Automatically prepares the three customary brews (strong, medium, light) of ataaya.
• Temperature Control: Programmable heat levels to match different sugar or strength preferences.
• Digital Display: Real-time brewing updates with preset modes.
• Compact Design: Sleek footprint suitable for home kitchens and small cafes.

Techsito also offers related accessories and maintenance tools through their official e-commerce store.

Unique Selling Proposition (USP)

• Cultural Innovation: The only smart appliance designed specifically for the West African ataaya tea ritual.
• Automation of Heritage: Makes an often time-intensive process accessible to younger generations and busy professionals.
• Engineering Precision: High-grade stainless-steel components, energy-efficient circuits, and smart feedback sensors.
• Design Aesthetics: A fusion of traditional art motifs and modern minimalist design.

Market and Performance Metrics

As of 2024, Techsito Solutions LLC has achieved notable traction in both niche and mainstream markets:

• Units Sold: Over 9,500 eBrada machines since product launch
• Customer Base: United States (58%), UK (15%), Canada (11%), Gambia & Senegal (7%), Other (9%)
• Return Rate: Less than 1.3%, indicating high satisfaction and product reliability
• Product Rating: Average 4.8/5 stars across e-commerce platforms and direct store reviews

The company has grown organically, leveraging community-focused marketing and diaspora outreach rather than large-scale advertising.

Shipment and Distribution

• Fulfillment Center: Orders shipped from Techsito’s Texas-based warehouse
• Shipping Zones: North America, UK, EU, and West Africa
• Average Delivery Time: 3–5 business days (U.S.), 7–10 days (International)
• Wholesale Program: Bulk pricing and support available for African and Middle Eastern grocery stores and cultural centers

Target Market

Techsito’s primary demographic includes:

• West African Diaspora: Individuals and families looking to preserve cultural practices abroad
• Afrocentric Lifestyle Enthusiasts: Consumers interested in authentic, heritage-inspired products
• Specialty Beverage Retailers: Tea cafes and cultural lounges seeking unique brewing methods
• Cultural Institutions: Museums, embassies, and community centers focused on African heritage

Capabilities and Infrastructure

• Product Engineering: In-house R&D team with embedded systems expertise and food-safe material specialists
• Quality Control: Each unit undergoes a 12-point inspection before shipping
• Customer Support: Multilingual email and phone support with extended hours for global clientele
• Digital Sales Platform: Shopify-powered storefront integrated with CRM and inventory tracking

Certifications and Compliance

• FCC Certified: For electromagnetic and safety standards in the United States
• RoHS Compliant: All components are free from restricted hazardous substances
• UL Listed: Certified for electrical safety in household appliances
• Warranty Coverage: 12-month manufacturer warranty with optional extended protection plans

Customer Testimonials

“I never thought I’d enjoy ataaya this easily outside of Gambia. The eBrada brings my childhood right to my kitchen.”
— Fatou S., Bronx, NY

“This machine is pure brilliance. We now serve ataaya at our African restaurant in Houston, and customers love the authenticity.”
— Chef Malik D., Business Owner

“Techsito has preserved something sacred and made it accessible. Every African home abroad should have this.”
— Aisha K., Community Leader, London

Major Achievements

• Winner of 2022 African Diaspora Innovation Award (U.S. Embassy - Dakar)
• Featured in Black Enterprise Magazine and TechCrunch Africa
• Recognized by Shopify Startups as one of the “Top 100 African-founded Brands in North America”
• Collaborative partnerships with Gambian American Association, Pan-African Cultural Alliance, and AfriTech Connect

Techsito Solutions LLC stands at the intersection of culture, innovation, and inclusivity—bringing ancestral rituals into the modern era with the precision and convenience of smart technology.