Thai Global Business Development Co., Ltd., based in Bangkok, Thailand, is the company behind the well-established SUNFORD brand of digital weighing and retail solutions. With a focus on precision technology, the company has evolved into one of Thailand's most trusted manufacturers and distributors of digital scales, POS systems, and measurement devices for both commercial and industrial applications.
Core Business Operations
The company specializes in the design, manufacturing, and distribution of advanced weighing solutions under the SUNFORD brand. Their product segments include:
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Digital Weighing Scales:
- General-purpose and commercial-grade scales like KBS6000S, WPS10KS (waterproof model), and KAH5000 (for counting applications).
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POS & Retail Solutions:
- Complete Android-based POS terminals such as SUNFORD POS SmartRetail, designed for retail automation and inventory integration.
- Entry-level POS systems like SUNFORD POS Basic for small and medium retailers.
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Label Printing Scales:
- Smart scales like RLS1100 and RLS1800 that print weight-based labels directly at the point of sale—ideal for groceries, supermarkets, and wet markets.
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Industrial Scales:
- Heavy-duty platforms including TCS-60-JE62ZR and TCS-150-JE62ZR, catering to logistics, warehousing, and wholesale distribution needs.
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Scientific Scales:
- Laboratory-precision models such as SUNFORD C1, C5, S1, and S2, used in research, medical labs, and educational institutions.
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Accessories:
- Includes label printers (e.g., LP50), data cables, stands, and replacement parts to support scale maintenance and operation.
Unique Selling Proposition
SUNFORD's reputation stems from its ability to offer accurate, durable, and user-friendly weighing solutions at competitive prices. Distinct advantages include:
- In-house product development focused on Thai retail and industrial conditions.
- Multi-industry scalability, serving everything from traditional markets to high-tech labs.
- Localized after-sales support, training, and repair services across Thailand.
- Certifications and compliance with national metrology and international measurement standards.
Financial Insights
Thai Global Business Development operates as a profitable SME with strong market penetration in Thailand's commercial retail infrastructure. Although financial disclosures are private:
- The company reportedly serves over 5,000 retail customers annually across supermarkets, wet markets, and warehouses.
- Estimated annual revenues range from THB 100 million to 200 million (USD 2.8M to 5.6M) based on sales volume, service contracts, and POS deployments.
Export and Shipment Activity
While predominantly domestic-focused, SUNFORD’s products are increasingly visible in:
- CLMV markets: Cambodia, Laos, Myanmar, Vietnam
- Philippines and Malaysia via third-party resellers and digital platforms
- Online distribution networks: Participation in regional e-commerce platforms like Lazada and Shopee
The company is currently exploring OEM partnerships and international distributor onboarding to grow regional presence.
Target Market
SUNFORD products cater to a diverse clientele:
- Retailers: Grocery chains, traditional markets, convenience stores
- Manufacturers and Warehouses: Needing durable, platform-based weighing systems
- Healthcare and Education: Scientific and analytical balance users
- Franchise operators: POS and label scale users with high-volume SKU handling
Capabilities and Infrastructure
- Local Assembly Facility: Allows for customization and quick product adaptation.
- Onsite Calibration and Support Teams: Covering nationwide installations and repairs.
- In-house R&D: Enhancing firmware, user interface, and connectivity (e.g., USB, Wi-Fi, LAN integration).
- ERP Integration Support: For businesses requiring POS connectivity to backend systems.
Certifications and Compliance
- Thai Industrial Standards (TIS) certification for measurement and electronics.
- Compliance with Ministry of Commerce weights and measures regulations.
- ISO 9001-aligned quality control system.
- CE and RoHS compliance for certain export models.
Customer Feedback
- Trusted by Thailand’s top fresh markets and independent grocers for accuracy and durability.
- End-users highlight intuitive interfaces, responsive local support, and robust design.
- B2B clients appreciate modular add-ons and POS scale integration capabilities.
Achievements and Recognition
- Leading digital scale brand in Thailand’s traditional trade and SME sector.
- Developed multiple generations of POS-integrated label scales, used in pilot smart market programs.
- Regular exhibitor at Thai retail tech expos and industry shows.
- Partnered with government food traceability and market modernization programs.
