Exhibiting at Thaifex - Anuga Asia 2025

The Thai Pineapple Industry Association (TPIA) is a non-profit organization based in Bangkok, Thailand, dedicated to promoting and supporting the Thai pineapple sector. Representing pineapple processors, growers, exporters, and related stakeholders, the association plays a pivotal role in developing policies, improving market access, and enhancing the global competitiveness of Thailand’s pineapple industry.

Core Purpose

TPIA functions as the key liaison between government agencies, international buyers, and domestic producers to align strategies that benefit the entire pineapple value chain. The association is instrumental in facilitating dialogue, disseminating industry data, and resolving trade-related challenges.

Key Services and Offerings

TPIA delivers a range of services to its members and partners including:

• Industry Consulting

  • Policy advocacy with Thai and international government agencies
  • Trade negotiations and policy updates
  • Strategic recommendations on pricing, tariffs, and quality control

• Market Expansion Services

  • Coordinating Thai pineapple representation at global trade fairs (e.g., SIAL, ANUGA, THAIFEX)
  • Promoting Thai canned pineapple and juice concentrate exports
  • Supporting branding and geographical indication for Thai pineapples

• Data and Research

  • Annual production forecasts and historical data archives
  • Export/import analytics and regulatory compliance guidance
  • Market trends, cost of production reports, and sustainability insights

These services aim to enhance transparency, improve decision-making, and support industry stakeholders in achieving sustainable growth.

Industry Significance and Performance

Thailand is one of the world's largest producers and exporters of pineapple products. TPIA supports:

• Over 10 major pineapple processing companies
• Thousands of smallholder farmers cultivating MD2, Smooth Cayenne, and other pineapple varieties
• An export volume that, in peak years, surpasses 600,000 metric tons of canned pineapple annually
• Contribution to global supply chains for canned pineapple, pineapple juice concentrate, and dried pineapple

The association’s advocacy and coordination help secure Thailand’s position among the top pineapple exporters globally.

Target Stakeholders

TPIA's core stakeholders include:

• Pineapple processing factories and canning units
• Growers and agricultural cooperatives
• Exporters and logistics providers
• Government agencies (Ministry of Agriculture, Ministry of Commerce)
• International trade organizations and food industry groups

Organizational Infrastructure

TPIA operates from its headquarters in Bangkok with a team of policy experts, trade consultants, data analysts, and marketing professionals. The association also organizes forums, training programs, and seminars for stakeholders.

Certifications and Compliance Support

TPIA assists members in maintaining compliance with:

• Global GAP and GMP Standards
• HACCP and ISO 22000
• FDA regulations in the United States
• EU food import regulations

The association also works on harmonizing standards for international trade agreements, including ASEAN FTAs, RCEP, and WTO frameworks.

Industry Advocacy and Achievements

• Successfully influenced trade negotiations to reduce tariffs on pineapple products to key markets
• Played a central role in stabilizing raw material prices through coordinated stakeholder discussions
• Promoted sustainable farming practices and supported research into disease-resistant pineapple strains

Strategic Goals

TPIA aims to:

• Increase Thailand’s market share in value-added pineapple products
• Promote the Thai pineapple brand as a mark of quality and sustainability
• Support members in digital transformation and traceability implementation
• Expand research partnerships for climate-resilient pineapple cultivation

The Thai Pineapple Industry Association continues to act as a strategic enabler for one of Thailand’s key agricultural export sectors, enhancing its global standing through advocacy, data, and industry collaboration.