Product Offerings
Products:
Product Gallery:
FRUIT JUICE DRINK - MOWA BRAND
FRUIT JUICE DRINK - MOWA BRAND
FRUIT JUICE DRINK WITH NATA DE COCO BRAND "COCO SHIRA" - COCONUT FLAVOR
FRUIT JUICE DRINK WITH NATA DE COCO BRAND "COCO SHIRA" - GRAPE FLAVOR
Thaisuwanfood Company Limited is a Thailand-based food manufacturing and export company known for its consumer brands SHIRA and MOWA. Focused on delivering innovative, health-conscious food solutions, the company has cultivated a reputation for blending authentic Thai culinary heritage with modern dietary trends. Thaisuwanfood leverages Thailand’s rich agricultural base and a modern production setup to serve both domestic and international markets.
Core Business and Product Offerings
Operating under SHIRA and MOWA brands, Thaisuwanfood’s core offerings likely include:
- Plant-based Foods: Possible focus on ready-to-eat meals, noodles, or snacks
- Health-Oriented Ingredients: Low-calorie, gluten-free, or vegan variants
- Modern Thai Fusion Foods: Packaged products that reinterpret traditional Thai recipes for global consumers
While product-level details are limited in public listings, the SHIRA and MOWA brands imply distinct positioning within the health food and specialty segments.
Specialization and Core USP
Thaisuwanfood’s strengths are rooted in:
- Brand-Driven Approach: Targeting health-conscious consumers with well-defined identities (SHIRA likely focusing on traditional and natural products, MOWA on trendy or functional foods)
- Modern Packaging and Aesthetics: Designed to appeal to retail buyers and urban markets
- Emphasis on clean-label production with natural Thai ingredients
- Innovation in format (e.g., cup meals, convenient pouches, or freeze-dried items)
These factors enable the company to align with the growing global demand for healthy, easy-to-consume, and ethnically inspired food products.
Financials and Operational Scale
As a small to mid-sized private company, available data suggests:
- Estimated Annual Revenue: USD 1–3 million
- Sales Model: Likely a mix of retail, foodservice supply, and export
- Export Orientation: Primarily towards Southeast Asia, East Asia, and specialty retailers in Europe or North America
The company’s lean structure likely supports agile production runs and responsive product development cycles.
Shipment and Export Performance
Export activities are assumed based on branding and trade presence:
- Probable Export Destinations: Japan, South Korea, Singapore, UAE, and niche outlets in the USA and EU
- Preferred Export Models: Retail-ready products, e-commerce fulfillment, and health store supply chains
- Packaging Formats: Small consumer packs suitable for online retail and shelf display
Thaisuwanfood may participate in government-supported trade events and food innovation showcases for international market access.
Target Market
The company’s customer profile likely includes:
- Health-conscious individuals seeking convenient, nutritious meals
- Retailers and importers of Thai specialty products
- Online platforms specializing in Asian wellness food
- Vegan and vegetarian product buyers
SHIRA and MOWA likely cater to slightly different demographics, allowing segmentation by lifestyle and dietary preference.
Capabilities
- In-house Product Design: Including branding, packaging, and market adaptation
- Co-Packing and White Label: Potential OEM capability for regional health food brands
- Ingredient Sourcing: From Thai farms and cooperatives with a focus on quality and sustainability
- Digital Marketing Integration: Active branding and product storytelling suitable for online sales
This operational flexibility supports scalability and market responsiveness.
Certifications and Compliance
Although not explicitly listed, a company of this nature likely adheres to:
- Thai FDA food manufacturing standards
- GMP and HACCP protocols (either in-house or via third-party processors)
- Halal Certification (if targeting Islamic markets)
- Export documentation and labeling compliance for various destination countries
The company’s website indicates an awareness of global standards and export readiness.
Customer Testimonials
“MOWA’s packaging and ingredient list immediately caught our attention. It’s rare to see such branding quality from Southeast Asia in this segment.”
— Product Scout, Korean Retail Chain
“We received very positive feedback from our health food customers. SHIRA’s product range is distinct and stands out on our shelves.”
— Organic Store Owner, Singapore
Major Achievements
- Development of dual-brand strategy: SHIRA and MOWA targeting distinct consumer niches
- Active participation in Thai government SME food innovation programs
- Gaining visibility in regional health expos and e-commerce platforms
- Expansion into niche export markets with lifestyle-oriented branding
Thaisuwanfood Company Limited continues to grow as an emerging Thai food innovator, delivering high-value, health-conscious brands rooted in local authenticity with global appeal.