Thanarice Agitrade Co., Ltd., operating under the brand MoonFarms, is a Thai agricultural enterprise headquartered in Su-ngai Kolok, Narathiwat, Thailand. The company specializes in the cultivation, processing, and trading of high-value rice varieties and herbal agricultural products. With a strategic focus on organic and nutritionally enriched grains, Thanarice Agitrade has carved a niche in the domestic health food sector and is actively expanding into international wellness markets.
Core Business Operations
Established as a modern agri-trade company, Thanarice Agitrade integrates sustainable farming with consumer-focused product development. Its business model emphasizes value-added rice products, natural herbal ingredients, and direct farmer engagement.
Product and Service Offerings
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Specialty Rice Varieties:
- Riceberry Rice (rich in antioxidants)
- Organic Jasmine Rice
- High-fiber black and brown rice blends
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Herbal Ingredient Products:
- Raw ingredients for traditional herbal remedies
- Thai botanical extracts for nutraceutical and wellness use
The products are marketed under the MoonFarms brand, which emphasizes clean farming, traceability, and health-forward consumer education.
Specialization and Core USP
- Nutritional Grain Innovation: Focus on rice varieties with high anthocyanin content and health benefits.
- Organic Practices: Sourcing from certified organic farms with strict pesticide-free protocols.
- Regional Strength: Leveraging Narathiwat’s biodiversity for unique herbal and rice cultivars.
- Direct Farmer Collaboration: Contract farming systems that ensure traceable and fair-trade practices.
Financial Overview
As per business registry records:
- Registered capital of THB 1 million
- Annual revenues in early-stage growth, primarily driven by health-conscious retail and wellness B2B sectors
- Company led by Thanakorn Pannara, with experience in herbal trade and cross-border agriculture commerce
Shipment and Export Records
While current exports are modest, Thanarice Agitrade has engaged in initial shipments to:
- Malaysia
- Singapore
- Indonesia
Export-ready product lines include vacuum-packed riceberry pouches, dried herbs, and private-label rice blends for wellness retailers. Products comply with ASEAN phytosanitary regulations and halal requirements for Muslim-majority markets.
Target Markets
- Health food stores and organic retailers
- Online wellness and lifestyle brands
- Herbal and nutraceutical processors
- Export distributors in Asia-Pacific and GCC countries
Manufacturing and Technical Capabilities
- Local processing units for rice milling and herbal drying
- Custom packaging for retail and B2B clients
- Product R&D focused on flavor preservation and nutrient retention
- Small-batch production for specialty blends and customized formulas
Certifications and Compliance
- Organic rice production certified under Thai Organic Standards
- Halal-compliant sourcing and processing for regional export
- Products tested for heavy metals and pesticide residues by third-party labs
Customer Feedback
Early adopters of MoonFarms products note:
- Consistently aromatic, non-GMO rice varieties
- Attractive, eco-friendly packaging
- Natural flavor profiles and high nutrient density
- Strong alignment with wellness-focused product positioning
Major Achievements
- Successful launch of the MoonFarms brand in southern Thailand
- Inclusion in national herbal products exhibitions and Thai agri-innovation showcases
- Pilot export projects to neighboring ASEAN markets
- Expanding e-commerce presence for health-conscious Thai consumers
Thanarice Agitrade Co., Ltd. reflects the new generation of Thai agricultural entrepreneurs combining local wisdom, sustainability, and consumer health awareness to serve the evolving needs of both domestic and international food and wellness markets.