Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples: Various proprietary and specialty apple varieties
Squash: Kabocha pumpkins
Product Gallery:




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fruits and vegetables
Apples: Various proprietary and specialty apple varieties
Squash: Kabocha pumpkins




Freshco – The Fresh Fruit Company of New Zealand Ltd is one of New Zealand’s premier integrated fresh produce exporters, operating across the full value chain from orchard development and ownership to post-harvest processing, branding, and international distribution. Headquartered in Auckland and operating since 1989, Freshco has built a global reputation for consistency, innovation, and premium quality in the fresh fruit sector, particularly apples, cherries, and squash.
Freshco functions as a vertically integrated exporter and grower-partner in the New Zealand horticulture industry. The company controls and coordinates:
Its vertically aligned supply chain ensures full traceability, operational flexibility, and quality control from farm to overseas retailer.
Freshco’s product portfolio is designed to serve premium retail programs and wholesale distribution across multiple continents. Major categories include:
Apples:
Cherries:
Squash (Kabocha):
Other produce:
The company supports private label packaging, pre-packs, and bespoke labeling for global supermarket chains.
Freshco’s core competitive advantages include:
Freshco is a privately held company, but public records and trade intelligence estimate:
Its long-standing export programs and international brand development indicate stable mid-tier enterprise performance in New Zealand’s horticultural export industry.
Freshco exports fresh produce to over 30 countries, with major markets including:
The company utilizes both containerized sea freight for apples and squash, and airfreight for cherries during peak December–January window.
Export certifications are managed internally, ensuring all phytosanitary, food safety, and traceability standards are met.
Freshco targets premium buyers, including:
The company tailors packaging and branding for each destination market and works closely with on-ground partners for merchandising and sell-through optimization.
Post-Harvest Infrastructure:
Agronomic & Orchard Services:
Export and Documentation:
Marketing & Sales:
Freshco complies with all leading New Zealand and international food safety and sustainability standards, including:
These standards enable Freshco to maintain high-performance export programs into regulated markets such as the EU, USA, Japan, and the Middle East.
While direct testimonials are not listed, Freshco's brands and export programs are widely recognized by industry buyers. Trade sources note: