The Vanity Case Group of Companies, headquartered in Mumbai, India, is a multifaceted contract manufacturing and private label solutions provider with an extensive presence across a wide range of FMCG segments. Founded over four decades ago, the group has established itself as a reliable and scalable manufacturing partner for numerous global and domestic brands, offering tailored product development across beauty, personal care, healthcare, home care, baby care, and more.
Core Business Segments and Product Portfolio
Vanity Case Group operates across the following major product verticals:
- Personal Care & Hygiene: Shampoos, conditioners, hand washes, body washes, sanitizers
- Beauty & Cosmetics: Lipsticks, eyeliners, compact powders, nail polishes, foundations
- Health Care: Nutritional supplements, herbal and OTC medications
- Ayurveda & Herbal Products: Herbal oils, ayurvedic tablets, herbal creams and lotions
- Baby & Maternity Care: Baby lotions, shampoos, massage oils, diaper rash creams
- Beverages: Fruit juices, flavored water, soft drinks, energy drinks
- Cleaning Supplies: Floor and toilet cleaners, dishwashing liquids
- Household Supplies: Air fresheners, detergents, fabric softeners
- Pet Care: Pet shampoos, foods, and nutritional supplements
The group provides end-to-end solutions from product conceptualization and R&D to formulation, packaging, and dispatch.
Manufacturing Capabilities
With over 1 million sq. ft. of manufacturing space across multiple ISO and GMP-certified facilities in India, Vanity Case has:
- 14+ automated production lines for personal care and cosmetics
- FDA-registered plants for healthcare and OTC production
- Dedicated baby care manufacturing zones with stringent hygiene controls
- Integrated beverage filling and bottling facilities
- Production capacity exceeding 250 million units annually
All facilities comply with ISO 9001:2015, ISO 22716 (Cosmetic GMP), and WHO GMP standards.
Strategic Partnerships and Clients
Vanity Case is known for servicing several globally recognized FMCG and pharma companies. While names are under NDA, the group’s clients span:
- Top 10 multinational beauty and personal care companies
- National pharmaceutical companies
- Retail chains and D2C brands seeking private label solutions
The company offers custom formulation and third-party manufacturing, allowing brands to reduce time-to-market while ensuring high product efficacy and quality.
Market Presence and Exports
The group exports to over 35 countries, including the Middle East, Africa, Southeast Asia, and Europe. Export volumes include:
- Over 1,500 international B2B shipments annually
- Predominantly in the categories of cosmetics, healthcare supplements, and herbal products
Their deep compliance knowledge, multilingual packaging capabilities, and international certifications make them export-ready for regulated and semi-regulated markets alike.
Innovation and R&D
- In-house R&D center with over 25 scientists
- Ongoing development of clean-label, paraben-free, and eco-conscious formulations
- Dedicated labs for stability testing, microbiological analysis, and clinical validation
This scientific foundation supports the group’s growing portfolio of ayurvedic and herbal products, backed by evidence-based formulations.
Compliance and Certifications
- ISO 9001:2015
- WHO GMP
- US FDA Registered (specific units)
- Ayush Certified Herbal Manufacturing Units
- Halal, Vegan, and Organic certifications for select products
These certifications empower clients to market products globally without regulatory friction.
Target Markets and Customers
- FMCG companies looking for scalable manufacturing
- Startups seeking D2C private label solutions
- Retailers expanding their private brands
- Healthcare and herbal wellness distributors
- Beverage brands looking for contract packaging
Vanity Case’s cost-efficient production and scalable customization appeal to a broad client base from startups to Fortune 500 companies.
Business Scale and Employment
- Employs over 2,000 personnel
- Multiple production shifts to meet dynamic order volumes
- High retention and training standards across technical and quality teams
Industry Recognition and Achievements
- Recognized as one of India’s leading contract manufacturers by industry publications
- Nominated for Best Third-Party Manufacturer – India 2023 by Indian Business Awards
- Frequent exhibitor at Cosmoprof, CPHI, and India Beauty Expo
The Vanity Case Group of Companies continues to thrive as a one-stop solution for turnkey FMCG product development, offering unmatched scale, quality, and versatility for global brands seeking trustworthy manufacturing partners in India.
