Think Twice is a U.S.-based nonprofit organization headquartered in Mill Creek, Washington, specializing in innovative DUI prevention, drink spiking detection, and alcohol safety technologies. Operating under the mission to reduce alcohol-related harm through practical, user-friendly tools, Think Twice has become a leader in the personal safety and public awareness space, offering a blend of educational programming, product innovation, and policy advocacy.
Core Business and Offerings
Think Twice develops and distributes alcohol safety products and public safety programs that address impaired driving, drink spiking, and responsible hospitality. Their comprehensive offerings include:
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Breathalyzers:
- Single-Use Breathalyzers (disposable, calibrated units)
- Digital Breathalyzers
- Breathalyzer Party Kits for events and groups
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Drink Spiking Prevention:
- Drink Spike Test Strips (detecting drugs like GHB and Ketamine)
- Bar Coaster Drug Test Kits
- Reusable and Disposable Drink Protector Covers
- Wristband Drink Spike Test Kits
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Ignition Interlock & Monitoring Devices:
- SOBRDRIVE: integrated car ignition lock tied to BAC results
- CheckBAC Drive: smart connected monitoring platform
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Alcohol Behavior Monitoring Systems:
- SOBRcheck (for real-time alcohol screening)
- Remote wearable alcohol detection systems
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Educational and Hospitality Tools:
- Think Twice Hospitality Program (for bars and restaurants)
- Sober Sister Program (peer accountability in nightlife)
- Incident Log Books, Quizzes, and Public Awareness Materials
Specialisation and Core USP
Think Twice is unique in its approach to DUI prevention—it combines education, detection, and intervention. Their value proposition lies in:
- Simplicity of use: Breathalyzers and test kits require no prior training.
- Public accessibility: Available online and in bulk for public programs and hospitality venues.
- Customization for different users: From college campuses and event planners to bars, schools, and parents.
Their breathalyzers and drink spike kits are FDA-cleared and comply with national safety guidelines, distinguishing them in a crowded field of unregulated alternatives.
Financial and Operational Insights
As a nonprofit, Think Twice reinvests its income into program development and outreach. Estimated through public nonprofit databases (GuideStar and Charity Navigator), its annual operating budget is between $1M to $2.5M, with funding derived from:
- Retail product sales (both B2B and B2C)
- Government and institutional grants for public safety
- Corporate sponsorships and partnership programs
The organization’s products are distributed across all 50 states and have seen increased adoption by over 500 hospitality businesses and 100+ university campuses as of 2024.
Shipment and Export Activity
Although primarily focused on U.S. markets, Think Twice has initiated strategic B2B shipments to Canada, the UK, and select EU countries for their spike test kits and breathalyzers. As per ImportYeti and other customs data, their export frequency remains moderate, with growth expected through international partnerships in nightlife safety sectors.
Target Market
Think Twice targets a diverse range of audiences:
- Hospitality Sector: Bars, nightclubs, hotels implementing alcohol safety protocols.
- College and University Campuses: Student health and safety initiatives.
- Event Organizers: Festivals, corporate events, and social functions.
- Parents and Guardians: Personal safety tools for teenagers and young adults.
- Government and Nonprofits: DUI prevention campaigns and educational partnerships.
They also operate a growing eCommerce and wholesale model, making safety tools accessible via bulk ordering and direct-to-consumer platforms.
Capabilities
Think Twice maintains robust operational capabilities, including:
- National distribution logistics with same-day fulfillment
- Private labeling and co-branded product offerings
- Customized education programs with printed and digital assets
- Comprehensive online training and video demonstrations
They also maintain strong supply chain relationships with ISO-certified manufacturing partners for breathalyzers and detection kits.
Certifications and Compliance
Think Twice’s products meet stringent U.S. and international standards. Notable certifications include:
- FDA Clearance: For single-use and digital breathalyzers
- CE Certification: For international export compliance
- ISO 9001 and ISO 13485 manufacturing partnerships
- Product testing performed by third-party laboratories
These certifications ensure credibility and compliance for health and safety programs.
Customer Testimonials
Verified reviews and program partner feedback highlight high satisfaction and impact. An example includes:
“The Think Twice Breathalyzer Kits have become an essential tool for our events. Attendees appreciate the clarity and accountability it offers. We’ve seen a significant decline in impaired driving incidents.”
— Kristin M., Event Safety Coordinator, Denver
Another university health administrator noted:
“The spike detection tools have helped us respond better to campus safety concerns. These aren’t just products—they’re lifesaving solutions.”
Major Achievements
- Over 1 million breathalyzer units distributed nationwide since launch.
- Partnered with 250+ universities and colleges for student safety programs.
- Featured in Newsweek, Forbes Health, and NBC's TODAY Show for innovation in public safety.
- Developed the first FDA-cleared breathalyzer for nonprofit educational distribution.
- Launched a mobile-friendly hospitality certification program in 2023 used by over 100 venues.
Think Twice continues to lead the intersection of alcohol awareness, technology, and public safety, helping individuals and institutions make informed, life-saving choices.
