Toasting With Tara LLC is a premium lifestyle and home entertaining brand based in El Segundo, California. Founded by Tara Johnson, the brand is celebrated for its curated collection of elegant tableware, sophisticated cocktail napkins, and hosting essentials designed to elevate everyday entertaining into memorable experiences. With a distinct eye for color, detail, and hospitality, Toasting With Tara has become a go-to destination for discerning hosts, party planners, and design-conscious consumers.
Core Business and Offerings
Toasting With Tara offers a refined selection of tabletop products, cocktail accessories, and seasonal hosting bundles, curated to support stylish gatherings and home entertaining. The product lineup includes:
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Cocktail Napkins:
- Themed sets such as "Cheers Collection" and "Let’s Get This Party Started"
- Solid color collections for minimalist elegance
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Dinner Napkins:
- Luxury printed sets including White Rabbit and Blush Crush designs
- Reusable, fabric-based napkins for formal tablescapes
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Placemats:
- Classic Blue & White and Capri styles inspired by Mediterranean themes
- Durable and reusable options for indoor and outdoor hosting
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Cocktail Napkin Stands:
- Materials include gold, silver, and glass
- Designed to match cocktail themes and décor aesthetics
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Bundled Sets:
- Holiday, seasonal, and event-specific bundles
- Pre-arranged combinations for effortless entertaining
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Chef Tools:
- Wooden cooking spoons
- Stainless steel and silicone whisks
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Host Collection:
- Table runners, coordinating table napkins
- Themed sets for bridal showers, brunches, and dinners
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Furry Friends Collection:
- Pet-themed napkins and accessories designed for animal lovers
All products are designed in the U.S., with premium material sourcing and packaging geared toward gifting and repeat use.
Specialisation and Core USP
Toasting With Tara differentiates itself through its focus on tabletop elegance fused with effortless charm. It offers:
- Design-driven collections with seasonal and event-specific themes
- Ready-to-entertain bundles to reduce time and effort in event planning
- A consistent brand voice centered around joyful celebration and inclusive hospitality
What sets the company apart is its deep integration of functionality with aesthetic appeal, turning practical entertaining tools into statement pieces.
Financial and Operational Insights
As a boutique lifestyle brand operating primarily online, Toasting With Tara maintains a lean operational model while leveraging high-margin, repeat-purchase products.
Based on Shopify traffic data, social media engagement, and retail pricing, estimated financial highlights include:
- Annual revenue between $400,000 and $800,000 USD
- Average Order Value (AOV) of approximately $65
- Monthly online store traffic exceeding 8,000 unique visitors
- Over 70% of sales attributed to repeat customers and gift purchases
The brand also collaborates with home décor influencers and lifestyle bloggers to drive seasonal campaign conversions.
Shipment and Export Activity
Toasting With Tara currently serves a U.S.-based customer base with shipping support to select international locations upon request. Operational highlights include:
- Domestic fulfillment via USPS and UPS with 2–5 day delivery
- Gift wrapping and personalized note options available at checkout
- Custom packaging for bundled orders and fragile glass items
Inventory is managed through a combination of in-house stock and third-party warehousing, enabling seasonal scale and bundle curation.
Target Market
The primary audience for Toasting With Tara includes:
- Women aged 28–55 with interests in lifestyle décor, party planning, and interior design
- Gift buyers seeking high-quality, tasteful items for weddings, birthdays, holidays
- Hospitality and event professionals sourcing themed tabletop supplies
- Pet lovers and niche enthusiasts exploring whimsical yet refined pieces
The brand appeals to both individual consumers and small-scale event planners through curated product lines that balance personalization with convenience.
Capabilities
Toasting With Tara excels in:
- Rapid seasonal product launches tied to major U.S. holidays and cultural moments
- Coordinated digital marketing across email, Pinterest, Instagram, and Meta platforms
- Product photography and styling for visual-driven eCommerce
- End-to-end packaging, inventory, and DTC fulfillment from a centralized base
The brand also supports custom corporate gifting and collaborates with wedding planners and event coordinators for bespoke bundles.
Certifications and Compliance
While not a food or regulated product company, Toasting With Tara ensures compliance with:
- California Proposition 65 for all packaging and product materials
- Vendor compliance for non-toxic inks and FSC-certified paper
- Quality control for all products packaged and shipped in the U.S.
Products are clearly labeled for material types and washing instructions when applicable.
Customer Testimonials
Feedback from customers reflects a strong emotional connection to the brand’s aesthetic and service:
“Every detail is just perfect. I hosted my sister’s baby shower using Tara’s bundles and it was the highlight of the season!” — Verified Buyer, California
“It’s my go-to for gift shopping and hosting. I love how everything matches and arrives so beautifully packaged.” — Event Host, Texas
Major Achievements
- Featured in Better Homes & Gardens Holiday Gift Guide
- Grew Instagram community to over 10,000 engaged followers in under 12 months
- Hosted collaborative pop-ups with independent boutiques in Southern California
- Developed over 25 seasonal SKUs in 2023 alone
- Recognized by influencer-led campaigns across Pinterest and Instagram for holiday hosting inspiration
Toasting With Tara continues to enchant its growing audience with beautifully curated tabletop collections and a commitment to stylish, approachable hosting for all occasions.
