Cocktail Napkins: Cheers Collection, Let's Get This Party Started Collection, Solid Colors Collection
Dinner Napkins: White Rabbit Dinner Napkins, Blush Crush Dinner Napkins
Placemats: Classic Blue & White Placemats, Capri Placemats
Cocktail Napkin Stands: Gold Stand, Silver Stand, Glass Stand
Bundles: Holiday Bundles, Seasonal Bundles, Special Occasions Bundles
Chef Tools: Wooden Cooking Spoons, Whisks
Host Collection: Table Runners, Table Napkins
Furry Friends: Pet-Themed Napkins and Accessories
Product Categories
Available Products
Cheers Collection
Let's Get This Party Started Collection
Solid Colors Collection
White Rabbit Dinner Napkins
Blush Crush Dinner Napkins
Classic Blue & White Placemats
Capri Placemats
Gold Stand
Silver Stand
Glass Stand
Holiday Bundles
Seasonal Bundles
Special Occasions Bundles
Wooden Cooking Spoons
Whisks
Table Runners
Table Napkins
Pet-Themed Napkins and Accessories
Toasting With Tara LLC is a premium lifestyle and home entertaining brand based in El Segundo, California. Founded by Tara Johnson, the brand is celebrated for its curated collection of elegant tableware, sophisticated cocktail napkins, and hosting essentials designed to elevate everyday entertaining into memorable experiences. With a distinct eye for color, detail, and hospitality, Toasting With Tara has become a go-to destination for discerning hosts, party planners, and design-conscious consumers.
Core Business and Offerings
Toasting With Tara offers a refined selection of tabletop products, cocktail accessories, and seasonal hosting bundles, curated to support stylish gatherings and home entertaining. The product lineup includes:
Cocktail Napkins:
Themed sets such as "Cheers Collection" and "Let’s Get This Party Started"
Solid color collections for minimalist elegance
Dinner Napkins:
Luxury printed sets including White Rabbit and Blush Crush designs
Reusable, fabric-based napkins for formal tablescapes
Placemats:
Classic Blue & White and Capri styles inspired by Mediterranean themes
Durable and reusable options for indoor and outdoor hosting
Cocktail Napkin Stands:
Materials include gold, silver, and glass
Designed to match cocktail themes and décor aesthetics
Bundled Sets:
Holiday, seasonal, and event-specific bundles
Pre-arranged combinations for effortless entertaining
Chef Tools:
Wooden cooking spoons
Stainless steel and silicone whisks
Host Collection:
Table runners, coordinating table napkins
Themed sets for bridal showers, brunches, and dinners
Furry Friends Collection:
Pet-themed napkins and accessories designed for animal lovers
All products are designed in the U.S., with premium material sourcing and packaging geared toward gifting and repeat use.
Specialisation and Core USP
Toasting With Tara differentiates itself through its focus on tabletop elegance fused with effortless charm. It offers:
Design-driven collections with seasonal and event-specific themes
Ready-to-entertain bundles to reduce time and effort in event planning
A consistent brand voice centered around joyful celebration and inclusive hospitality
What sets the company apart is its deep integration of functionality with aesthetic appeal, turning practical entertaining tools into statement pieces.
Financial and Operational Insights
As a boutique lifestyle brand operating primarily online, Toasting With Tara maintains a lean operational model while leveraging high-margin, repeat-purchase products.
Based on Shopify traffic data, social media engagement, and retail pricing, estimated financial highlights include:
Annual revenue between $400,000 and $800,000 USD
Average Order Value (AOV) of approximately $65
Monthly online store traffic exceeding 8,000 unique visitors
Over 70% of sales attributed to repeat customers and gift purchases
The brand also collaborates with home décor influencers and lifestyle bloggers to drive seasonal campaign conversions.
Shipment and Export Activity
Toasting With Tara currently serves a U.S.-based customer base with shipping support to select international locations upon request. Operational highlights include:
Domestic fulfillment via USPS and UPS with 2–5 day delivery
Gift wrapping and personalized note options available at checkout
Custom packaging for bundled orders and fragile glass items
Inventory is managed through a combination of in-house stock and third-party warehousing, enabling seasonal scale and bundle curation.
Target Market
The primary audience for Toasting With Tara includes:
Women aged 28–55 with interests in lifestyle décor, party planning, and interior design
Gift buyers seeking high-quality, tasteful items for weddings, birthdays, holidays
Hospitality and event professionals sourcing themed tabletop supplies
Pet lovers and niche enthusiasts exploring whimsical yet refined pieces
The brand appeals to both individual consumers and small-scale event planners through curated product lines that balance personalization with convenience.
Capabilities
Toasting With Tara excels in:
Rapid seasonal product launches tied to major U.S. holidays and cultural moments
Coordinated digital marketing across email, Pinterest, Instagram, and Meta platforms
Product photography and styling for visual-driven eCommerce
End-to-end packaging, inventory, and DTC fulfillment from a centralized base
The brand also supports custom corporate gifting and collaborates with wedding planners and event coordinators for bespoke bundles.
Certifications and Compliance
While not a food or regulated product company, Toasting With Tara ensures compliance with:
California Proposition 65 for all packaging and product materials
Vendor compliance for non-toxic inks and FSC-certified paper
Quality control for all products packaged and shipped in the U.S.
Products are clearly labeled for material types and washing instructions when applicable.
Customer Testimonials
Feedback from customers reflects a strong emotional connection to the brand’s aesthetic and service:
“Every detail is just perfect. I hosted my sister’s baby shower using Tara’s bundles and it was the highlight of the season!” — Verified Buyer, California
“It’s my go-to for gift shopping and hosting. I love how everything matches and arrives so beautifully packaged.” — Event Host, Texas
Major Achievements
Featured in Better Homes & Gardens Holiday Gift Guide
Grew Instagram community to over 10,000 engaged followers in under 12 months
Hosted collaborative pop-ups with independent boutiques in Southern California
Developed over 25 seasonal SKUs in 2023 alone
Recognized by influencer-led campaigns across Pinterest and Instagram for holiday hosting inspiration
Toasting With Tara continues to enchant its growing audience with beautifully curated tabletop collections and a commitment to stylish, approachable hosting for all occasions.
Toasting With Tara LLC - Cocktail Napkins, Dinner Napkins | World Tea Expo 2025
