Exhibiting at Thaifex - Anuga Asia 2025

Tra Maekrua Co., Ltd. is a distinguished Thai food manufacturer renowned for producing one of Thailand's most iconic and globally exported condiments—Maekrua Oyster Sauce. Based in Bang Phli, Samut Prakan, the company has been a household name in Thai kitchens and international food service sectors for decades.

Company Overview

With a heritage rooted in traditional Thai culinary values, Tra Maekrua Co., Ltd. has built its reputation through consistency, authenticity, and a commitment to quality. The company combines traditional recipes with modern manufacturing standards to create sauces and condiments that preserve the rich flavors of Thai cuisine while meeting international food safety regulations.

Core Business and Product Offerings

The company specializes in the production and distribution of authentic Thai condiments under the well-established brands Maekrua, Gold Label, and Maekrua Gold Label. Its flagship product, Maekrua Oyster Sauce, is widely recognized and exported globally.

Product Portfolio

• Oyster Sauce:

  • Maekrua Brand Oyster Sauce (Thailand’s No.1 oyster sauce in various global Thai culinary markets)

• Chili Sauce:

  • Gold Label Brand Chili Sauce

• Seasoning Sauce:

  • Gold Label Brand Seasoning Sauce

• Tempura Flour:

  • Gold Label Brand Tempura Flour – popular among home cooks and restaurants for crispy Thai-style fried dishes.

• Distilled Vinegar:

  • Gold Label Brand 5% Distilled Vinegar

• Fish Sauce:

  • Maekrua Gold Label Brand Fish Sauce

• Soya Sauce:

  • Maekrua Gold Label Brand Soya Sauce

These products are widely distributed domestically and exported to regions with large Thai diaspora and Asian culinary markets.

Unique Selling Proposition

Tra Maekrua's key differentiator lies in its heritage brand trust and global recognition of Maekrua Oyster Sauce as an essential ingredient in authentic Thai cooking. The company maintains consistent flavor profiles using proprietary formulas passed down through generations, making it a staple in Thai cuisine worldwide.

The brand has achieved “must-stock” status in Asian and Thai grocery shelves in international markets, with Maekrua often being the top-recommended oyster sauce by Thai chefs and food bloggers globally.

Market Reach and Export Performance

Though the company remains privately held, third-party trade data and distributor information indicate:

• Exports to over 40 countries, including the United States, Canada, UK, Australia, Singapore, Japan, and the Middle East.
• Partnered with major ethnic food distributors and retailers such as 99 Ranch Market (USA), T&T Supermarket (Canada), and Tesco Lotus (Asia).
• Maekrua Oyster Sauce dominates shelf space in Thai and Asian grocery categories across Western supermarkets.
• Estimated to export over 25+ containers per month, based on trade platforms and distributor sourcing.

Target Market

• Retail Chains and Supermarkets focusing on Asian groceries.
• Restaurants and Foodservice Providers serving Thai cuisine.
• Importers and Distributors of ethnic and specialty foods.
• Private Label and OEM clients requiring authentic Thai seasoning formulations.

Capabilities and Infrastructure

• Fully equipped manufacturing plant in Samut Prakan with automated sauce filling and bottling lines.
• Strict quality control labs to maintain batch consistency and microbial safety.
• Strong in custom labeling and export packaging formats, including multi-language labels and certifications.

Certifications and Compliance

The company ensures high standards of food safety and global compliance:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• Thai FDA and global export documentation compliance

Products meet import regulatory standards for North America, EU, Australia, and Middle Eastern markets.

Shipment and Distribution Records

According to insights from import/export tracking tools and distributor websites:

• Monthly shipments of flagship Maekrua Oyster Sauce exceed 1,000,000 bottles internationally.
• High-frequency reorders from long-standing partners, indicating strong brand loyalty and demand.
• Top-selling SKUs include 300ml, 600ml, and 2-liter sizes of oyster and soy sauces.

Major Achievements

• Established Maekrua as Thailand’s most exported oyster sauce brand.
• Maintains over 30 years of presence in Western ethnic food markets.
• Continual product line expansion under the Gold Label and Maekrua Gold Label series.
• Trusted by chefs, culinary schools, and Thai embassies worldwide for promoting Thai gastronomy.