Top Chefs Food Supplies Inc., operating under the flagship brand "EasyBrand," is a premier food and beverage solutions company headquartered in Quezon City, Philippines. Known for its innovative ingredient systems, the company provides high-quality, ready-to-use products to beverage shops, foodservice providers, and retail operators across the Philippines and export markets.
Brief History
Founded by entrepreneur Mark Lawrence Wang, Top Chefs Food Supplies Inc. was established to bridge the gap between high-quality F&B raw materials and the growing small-to-medium food business sector in Southeast Asia. Through the EasyBrand line, the company quickly gained traction for providing cost-efficient, customizable, and easy-to-use ingredient solutions.
Core Business
Top Chefs Food Supplies Inc. focuses on the manufacture, distribution, and export of beverage and culinary ingredients under several product lines:
- EasyBrand: For milk tea and coffee shop ingredients
- EasyPro: For bulk and professional-use ingredients
- EasySparkle: For decorative food add-ons
Their integrated solutions cater to micro-enterprises, franchised food stalls, cafes, and large-scale foodservice distributors.
Product and Service Offerings
The product portfolio is structured into three primary categories:
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Beverage Ingredients:
- Milk Tea Powders (Wintermelon, Okinawa, Thai Tea)
- Flavored Syrups (Caramel, Hazelnut, Strawberry)
- Frappe Bases and Coffee Concentrates
- Tapioca Pearls and Creamers
-
Culinary Ingredients:
- Ready-to-Use Sauces (Cheese, BBQ, Garlic Mayo)
- Powdered Seasonings (Salted Egg, Truffle)
- Foodservice Blends for pasta, rice meals, and snacks
-
Decorative Add-ons:
- Edible Glitters and Food-Grade Shimmers for cakes, drinks, and desserts
Specialization and Core USP
Top Chefs’ key differentiators include:
- All-in-One Ingredient Systems: Designed for convenience and ease of preparation
- R&D Capability: Custom flavor formulations for clients
- Training and Support: Workshops and recipe development assistance for small business clients
The EasyBrand line is well-known for reducing preparation times and standardizing taste across franchise outlets and beverage chains.
Financials and Market Reach
As a privately held company, Top Chefs does not publicly disclose financial statements. However, industry reports and trade listings indicate:
- Estimated Revenue (2023): USD 5–10 million
- Monthly Output: Over 200 metric tons of powder and liquid mixes
- Export Countries: UAE, Saudi Arabia, Singapore, Indonesia, and parts of Europe
Their online store, partnerships with Shopee and Lazada, and direct-to-business channels enhance brand accessibility and sales velocity.
Shipment and Export Data
Top Chefs Food Supplies Inc. actively exports its products through consolidated shipments from Metro Manila:
- Monthly Exports: 3–5 container loads
- Key Clients: Asian food distributors, Filipino community grocery stores abroad
- Certifications: Philippine FDA-approved, HALAL Certification, and registered with Bureau of Customs as an official exporter
Target Market
The company's solutions target:
- Food entrepreneurs and start-ups launching beverage carts and kiosks
- Franchise brands scaling operations across Southeast Asia
- Overseas Filipino stores seeking authentic Filipino mixes
- Online resellers and culinary influencers via social platforms
Their pricing strategy and versatility make them especially attractive to first-time business owners.
Capabilities
- In-House Manufacturing Facility: Complete with blending, mixing, bottling, and R&D labs
- Customization: Formulations tailored to B2B requirements
- Cold Chain and Warehousing: For efficient storage and logistics
- Training Facilities: Product demonstrations and barista training for partners
Certifications and Compliance
Top Chefs ensures full regulatory and quality compliance:
- Philippine FDA Certification for all products
- Halal Certification from Islamic Da’wah Council of the Philippines
- HACCP and GMP-compliant facility practices
- ISO-aligned protocols under review for 2025 integration
Customer Testimonials
- “EasyBrand changed our business. The quality is consistent and it’s so easy to train new staff.” – Milk Tea Franchise Owner, Manila
- “Their salted egg powder is a hit in our snack line. Cost-effective and reliable.” – Food Manufacturer, Cebu
- “Thanks to EasyBrand, we were able to open our own cafe with just two weeks of prep.” – Overseas Filipino Entrepreneur, UAE
Major Achievements
- Top Seller on Shopee Philippines in the beverage ingredient category for 2022 and 2023
- Best SME Exporter Nominee at the Philippine Export Development Forum
- Successful Participation in IFEX Philippines and international food expos
- Over 1,500 partner retailers and food businesses nationwide
- Multiple viral product launches, such as the Wintermelon Series and Salted Egg Sauce, driven by influencer marketing campaigns
