General Beverage Co., Ltd., headquartered in Bangkok, Thailand, is a leading beverage manufacturer and exporter specializing in natural, functional, and coconut-based drinks. Best known for its flagship brands IF, Vitaday, and INNOCOCO, the company has carved a niche in both domestic and international health-conscious beverage markets. Through a vertically integrated production model, General Beverage delivers premium, ready-to-drink beverages to over 30 countries.
Core Business and Specialization
General Beverage Co., Ltd. focuses on producing beverages derived from tropical fruits and herbs, with a distinct specialization in 100% natural coconut water and functional vitamin drinks. The company has established itself as a regional leader in:
- Coconut water and juice innovation
- Private-label beverage production (OEM/ODM)
- Nutraceutical drinks fortified with vitamins and electrolytes
Its fully automated facilities and stringent quality assurance systems allow for consistent large-scale production with traceable sourcing and global food safety compliance.
Product and Service Portfolio
1. Coconut-Based Beverages
- 100% Coconut Water (IF) – Pure, unsweetened, sourced from young Thai coconuts
- Coconut Water with Pulp – Blended with coconut jelly for added texture
- Sparkling Coconut Water – Lightly carbonated, refreshing variant
- INNOCOCO – A brand focusing on premium coconut drinks for export
2. Juice-Based Drinks
- Mangosteen, lychee, tamarind, and red grape juice blends
- No artificial colors or preservatives; some SKUs fortified with Vitamin C
3. Functional & Wellness Drinks
- Vitaday – A vitamin water line offering B-complex and electrolytes
- Designed for hydration, energy, and immune support
4. Snack Innovations
- Coconut Crispy Rolls – Thin, crunchy rolls made from coconut milk
- Coconut Milk Tablets – Instant-dissolve tablets used in beverages or desserts
5. OEM/Private Label Services
- Complete product development and branding support
- Custom formulations for juice, coconut, and functional drinks
- Regulatory and logistics assistance for over 30 international markets
Financial and Market Insights
Though privately held, General Beverage Co., Ltd. has demonstrated significant export-oriented growth. Available industry data and trade profiles indicate:
- Annual production capacity: Over 150 million units of beverages
- Global distribution: Export to more than 30 countries including the U.S., Japan, Germany, and the Middle East
- Estimated export revenue: Between USD 25–35 million annually
- Major distribution channels: Supermarkets, health food chains, and online retail platforms
The IF brand, in particular, is a recognized name in Asia for its high-quality coconut water with competitive pricing and clean-label appeal.
Export and Shipment Records
Based on shipment data from sources such as Volza and ImportYeti:
- Over 400 recorded export shipments from 2020–2024
- Key markets: United States, Canada, UAE, Germany, Singapore
- High-frequency products: IF 100% Coconut Water, Vitaday Vitamin Drinks, Mangosteen Juice
These shipment volumes confirm General Beverage’s position as one of Thailand’s leading coconut beverage exporters.
Target Market
The company’s products are tailored to:
- Health-conscious consumers looking for clean, natural hydration
- Retailers and distributors of functional drinks and tropical fruit beverages
- Private-label beverage importers requiring customized formulations
- Asian cuisine and wellness outlets focused on coconut-based drinks
The diversity of packaging—from Tetra Pak to glass and PET—caters to both premium and mass-market segments globally.
Capabilities
General Beverage’s integrated facilities include:
- Fully automated bottling lines with sterilization and pasteurization units
- Cold-fill and hot-fill technology for various packaging needs
- In-house R&D and sensory labs for product development
- QC and food safety systems ensuring shelf-stability and international compliance
Their vertically integrated coconut water supply chain ensures freshness and authenticity from farm to shelf.
Certifications and Compliance
The company adheres to stringent international standards and holds certifications including:
- ISO 22000 – Food Safety Management System
- HACCP – Hazard Analysis and Critical Control Points
- GMP – Good Manufacturing Practices
- HALAL Certification
- FDA Registered (U.S. Imports)
These certifications allow the company to seamlessly supply regulated markets across North America, Europe, and Asia.
Customer & Industry Feedback
General Beverage has earned positive industry recognition through exhibitions such as:
- THAIFEX – Anuga Asia
- Gulfood Dubai
- SIAL Paris
Buyers consistently highlight the company’s product consistency, taste authenticity, and commitment to sustainable packaging. The IF brand coconut water is frequently reviewed online with favorable ratings for flavor, purity, and natural taste.
Key Achievements
- Developed Thailand’s first sparkling coconut water variant for export
- Achieved double-digit year-on-year export growth since 2019
- Secured private-label partnerships with wellness brands in Europe and the U.S.
- Recognized by the Thai Ministry of Commerce as an elite exporter under the OTOP and Thai Select initiatives
General Beverage Co., Ltd. continues to innovate within the global beverage sector, offering health-focused, natural drinks that reflect Thailand’s tropical heritage and commitment to quality manufacturing.
