Sugandh Tea Private Limited, based in New Delhi, India, is a leading manufacturer and exporter of premium teas and herbal infusions. With a rich legacy in tea blending and sourcing, the company has gained international recognition for delivering high-quality CTC, green, orthodox, and wellness teas under its flagship brands Sugandh Tea and Dezire.
Company Background
Founded by Amit Goel, Sugandh Tea Pvt. Ltd. has established itself as a preferred supplier for both retail and bulk tea consumers across India and abroad. With a customer-first philosophy, the company combines traditional Indian tea heritage with modern processing and global packaging standards.
Core Business and Product Portfolio
Sugandh Tea’s extensive product line includes over 100 SKUs, spanning traditional Indian blends, herbal wellness teas, instant premixes, and private label offerings.
CTC Teas
- Masala Tea
- Elaichi Tea
- Gold Tea
- Red Special
- Yellow Tea
- Prime Tea
- Premium Tea
Renowned for their bold flavor, these blends are widely consumed across Indian households and institutional clients.
Green Teas
- Tulsi Ginger
- Detox
- Jasmine
- Chamomile
- Rose
Crafted for wellness and modern lifestyle demands.
Orthodox Teas
- Assam Orthodox
- Darjeeling Orthodox
- Earl Grey
- Nilgiri Tea
- Oolong Tea
- White Tea
Premium whole-leaf teas sourced from India’s top tea gardens.
Instant Premixes
- Masala Tea Premix
- Elaichi Tea Premix
- Ginger Tea Premix
- Lemongrass Tea Premix
- Hot/Iced Lemon Tea
- Coffee Premix
Convenient single-serve solutions for on-the-go and foodservice applications.
Herbal Infusions (Dezire Range)
- Rose, Hibiscus, Jasmine, Chamomile, Mint
- Tulsi, Kahwa, Blue Pea, Turmeric
Targeted toward immunity, digestion, relaxation, and detox segments.
Tea Bags
- English Breakfast
- Masala Chai
- Cardamom Tea
- Honey Lemon Green Tea
Hygienically packed for convenience in home, hospitality, and travel sectors.
Private Label Services
- Custom Tea Blending
- Co-Packing and Branding
- Export Documentation and Compliance
End-to-end services for global clients looking to develop their own tea brands.
Manufacturing and Infrastructure
Sugandh Tea operates a state-of-the-art facility in New Delhi equipped with:
- Automated tea blending lines
- Nitrogen-flushed packaging units
- Separate lines for herbal and traditional teas
- In-house R&D and quality control labs
Their facility supports both small-batch specialty runs and high-volume FMCG demands.
Market Presence and Distribution
Sugandh Tea serves customers across:
- India (via retail, institutional, and HORECA channels)
- Middle East
- North America
- Europe
- Southeast Asia
Their teas are available in both loose leaf and packaged forms via B2B and e-commerce channels.
Financial and Export Insights
While private financials are not disclosed, Sugandh Tea’s large SKU base and export activity suggest multi-crore turnover. They have registered a consistent growth in exports, especially in wellness teas and premixes due to rising global demand.
Their export strengths include:
- Customs-compliant packaging
- FDA-compliant herbal infusions
- Halal and vegetarian certifications (as applicable)
Target Market
- Wellness and organic product consumers
- Retail and private label brands
- Hospitality and institutional tea buyers
- E-commerce and specialty tea platforms
- Cafés and foodservice chains
Capabilities and Specialization
- Herbal Tea Innovation: Formulating functional blends targeting immunity, detox, and relaxation
- Diverse Packaging Formats: From traditional pouches to pyramid tea bags and stick sachets
- Flavor Consistency and Batch Traceability
- Private Label Services for International Markets
Certifications and Compliance
- FSSAI Certified
- Food-Grade Packaging Standards
- HACCP and GMP Compliant Manufacturing
- AYUSH Integration for Herbal Products
- Export-Ready Documentation and Labeling
Customer Testimonials and Market Trust
Consumers and B2B clients have praised Sugandh Tea for consistent taste, fast turnaround on bulk orders, and premium-quality ingredients. Their Dezire range has received accolades for combining traditional herbs with modern packaging aesthetics.
Major Achievements
- Exported to 30+ countries globally
- Developed 100+ unique tea blends across traditional and wellness categories
- Became a preferred partner for private label clients across Europe and GCC
- Launched a full-fledged herbal wellness line (Dezire) for functional beverage markets
