Overview of Saudi HORECA 2024 Trade Show

Date & Venue

Saudi HORECA 2024 will take place from November 25 to 27, 2024, at the Riyadh International Convention & Exhibition Center (RICEC) in Riyadh, Saudi Arabia. The venue is a state-of-the-art facility featuring modern exhibition halls, conference spaces, and ample amenities for participants and visitors.

About

Saudi HORECA is the Kingdom's largest and most influential trade fair for the hospitality, food, and beverage industries. It serves as a key platform for professionals across the Middle East to network, discover the latest trends, and explore innovative solutions. With a rich legacy that spans multiple regional editions, including Lebanon, Jordan, Kuwait, Oman, and Jeddah, Saudi HORECA has grown into a hub for business and knowledge exchange within the industry.

Industry Segments

Hospitality, Food and Beverage, Catering, Foodservice Equipment, Coffee and Beverages, Packaging Solutions.

Market Size & Overview of the Industry Segment

The global hospitality industry is projected to grow at a compound annual growth rate (CAGR) of 4.68% from 2023 to 2028, driven by increasing investments in tourism and foodservice. The Middle East, particularly Saudi Arabia, is witnessing exponential growth due to its Vision 2030 initiatives, emphasizing diversification and non-oil economic contributions. The foodservice equipment market alone in the GCC is valued at over $2.7 billion, with significant demand driven by the region's booming hospitality and tourism sectors.

Attendance & Participation

The 2024 edition is expected to attract over 52,000 visitors and feature 400+ exhibitors from across the globe. Participants will include international and local brands, industry professionals, distributors, decision-makers, and innovators showcasing a diverse range of products and solutions.

Who Should Visit

Saudi HORECA 2024 is ideal for:

Hospitality professionals: Hoteliers, restaurateurs, and foodservice operators.
Suppliers and distributors: Professionals seeking partnerships or market expansion.
Chefs and culinary experts: Interested in networking and showcasing skills.
Investors and entrepreneurs: Looking for opportunities in the food and hospitality sectors.
Retail and supermarket chains: Exploring new product offerings.
F&B enthusiasts and enthusiasts: Eager to discover new culinary trends and technologies.

Exhibitors Analysis of Saudi HORECA 2024

Top 5 Major Exhibitors with Short Descriptions

Alpha Pack Pvt. Ltd. - Established in 2003, Alpha Pack Pvt. Ltd. is a leading manufacturer and supplier of flexible packaging solutions in India. With a state-of-the-art manufacturing facility spanning 30, 000 sq ft, the company specializes in producing printed laminated pouches and rolls. Their product range caters to various industries, including food and beverages, FMCG, healthcare, and industrial applications. Alpha Pack is committed to delivering top-quality packaging by adopting advanced technology and best practices, ensuring customer satisfaction and adherence to international standards.
East Foods Co. Ltd. - Established in 2001, East Foods Co. Ltd. (EFC) is a dynamic enterprise in Saudi Arabia, specializing in the food and beverage industry. As a holding company, EFC owns multiple subsidiaries serving various sectors within the industry. Over two decades, EFC has become one of the largest food and beverage companies in Saudi Arabia and the GCC region. The company focuses on selling delicious and remarkable food and beverages that meet the highest standards of quality, freshness, and seasonality, combining both modern-creative and traditional styles of cooking. EFC consistently provides customers with impeccable service, demonstrating warmth, graciousness, efficiency, knowledge, professionalism, and integrity.
Modern Metal Industries - Established in 1968, Modern Metal Industries is a renowned manufacturer of mild steel utensils in India. The company offers a wide range of domestic and industrial mild steel products, including galvanized buckets, ghamelas, tawas, and kadhai. With a commitment to quality and innovation, Modern Metal Industries has expanded its market reach to the UAE and African markets.
VMCO Gulf - VMCO Gulf, established in 2007 and based in Riyadh, Saudi Arabia, is a leading provider of food and beverage solutions. The company specializes in vending machines, coffee machines, café equipment, and ingredients, serving the hospitality industry across Saudi Arabia. VMCO Gulf offers top brands like FETCO, Jofemar, La Spaziale, Dr.Coffee, and Coffeemar, providing a comprehensive range of coffee and snack vending machines. Their services include equipment renting, Hajj catering, and a cutting-edge food production facility that triples their capacity for ready meals and frozen pastries.
Granules n Beans - Granules n Beans is an Indian company specializing in instant tea and coffee premixes. Their product range includes various flavors of instant tea such as Masala Chai, Cardamom Chai, Ginger Chai, and Lemongrass Ginger Chai, as well as instant coffee premixes like Coffee Latte. The company focuses on providing convenient and flavorful beverage solutions for consumers.

Participating Countries

Total Participating Countries: 37
Top 5 Countries by Representation:

Saudi Arabia: 39%
China: 15%
India: 9%
United States: 8%
Turkey: 6%

Major Types of Companies

Total Company Types: 57
Top 5 Company Types by Representation:

Food Processing: 36%
Equipment Manufacturing: 32%
Consulting Services: 18%
Food Manufacturing: 16%
Distributors: 15%

Major Product Categories

Total Product Categories: 143
Top 5 Categories by Representation:

Packaging: 36%
Food Processing Machines and Equipment: 34%
Beverages: 16%
Consulting and Professional Services: 12%
Bakery Products: 11%

Major Product Items

Total Unique Product Items: 1,285
Top 15 Products (comma-separated): Coffee Machines, Coffee Grinders, Dairy Products, Coffee Beans, Refrigerators, Sauces, Packaging Materials, Bakery Ingredients, Coffee Capsules, Dishwashers, Ice Makers, Superfine Sugar, Biodegradable Bags, Printed Laminated Pouches, HDPE Bottles.

Interesting Insights of Saudi HORECA 2024

Exhibiting Countries of Top 5 Company Types

Food Processing - Belgium, Saudi Arabia, Turkey, India, China, United States, Spain, United Arab Emirates
Equipment Manufacturing - Saudi Arabia, Italy, Lebanon, Egypt, Turkey, India, China, United States
Consulting Services - Saudi Arabia, Iraq, Lebanon, Egypt, India, United Arab Emirates
Food Manufacturing - Saudi Arabia, China, Kuwait, Egypt, Spain, Bahrain
Distributor - Saudi Arabia, Russia, United Arab Emirates

Exhibiting Countries of Top 5 Product Categories

Packaging - Saudi Arabia, India, Lebanon, Egypt, Turkey, United States, China, UAE
Food Processing Machines and Equipment - Saudi Arabia, Belgium, Kuwait, Italy, Lebanon, United States, China
Beverages - Saudi Arabia, Kuwait, Italy, United States, UAE
Consulting and Professional Services - United Kingdom, Iraq, Saudi Arabia, India, UAE
Bakery Products - Saudi Arabia, Egypt, Italy, Bahrain, India, UAE

Exhibiting Countries of Top 10 Products

Coffee Machines - Kuwait, Italy, Saudi Arabia, China, UAE
Coffee Grinders - Saudi Arabia, UAE, China
Dairy Products - Saudi Arabia, Turkey
Coffee Beans - Saudi Arabia, Italy, China
Refrigerators - Italy, Saudi Arabia, China, India
Sauces - Saudi Arabia, United States, Greece, Belgium
Packaging Materials - Saudi Arabia, Egypt
Bakery Ingredients - Saudi Arabia, Italy
Coffee Capsules - UAE, Saudi Arabia, Italy
Dishwashers - Italy, China, Turkey, India

Top 5 Exhibiting Countries with Product and Company Details

Saudi Arabia
Dairy Products, Coffee Grinders, Packaging Materials, Coffee Beans, Bakery Ingredients
Food Processing, Equipment Manufacturing, Distributor
Packaging, Food Processing Machines and Equipment, Beverages
China
Coffee Machines, Coffee Grinders, Refrigerators, Biodegradable Bags, Food Processing Equipment
Equipment Manufacturing, Food Processing, Packaging
Packaging, Food Processing Machines and Equipment, Beverages
India
Superfine Sugar, HDPE Bottles, Refrigerators, Bakery Products, Printed Laminated Pouches
Food Processing, Consulting Services, Packaging
Packaging, Food Processing Machines and Equipment, Bakery Products
United States
Sauces, Coffee Machines, Beverages, Consulting Services, Juices
Equipment Manufacturing, Food Processing, Technology
Consulting and Professional Services, Beverages, Packaging
Turkey
Dairy Products, Cooking Equipment, Meat Processing Machines, Grinders, Slicers
Food Processing, Equipment Manufacturing, Exporters
Food Processing Machines and Equipment, Packaging, Meat

Key Highlights of Saudi HORECA 2024

Key Industry Segments

Saudi HORECA 2024 will focus on several pivotal industry segments that define the hospitality, food, and beverage markets in the Middle East:

Hospitality - The growing hotel and restaurant sectors in Saudi Arabia are driving demand for innovative services, advanced equipment, and quality supplies to cater to the rising influx of tourists and business travelers.
Food and Beverage - The trade fair emphasizes food processing, beverages, and packaged goods, reflecting Saudi Arabia’s burgeoning F&B sector, which is fueled by population growth, urbanization, and changing consumer preferences.
Catering and Foodservice Equipment - With an increasing number of events, hotels, and catering services, the demand for specialized kitchen equipment, cooking tools, and sustainable solutions continues to grow.
Packaging Solutions - The spotlight is on biodegradable and innovative packaging technologies, addressing the need for eco-friendly solutions in a region heavily invested in reducing environmental impact.
Coffee and Beverages - Saudi Arabia’s coffee culture, coupled with a booming café industry, makes this segment one of the fastest-growing at the trade show, featuring specialty coffee, brewing equipment, and premium beverage products.

Market Trends

Sustainability and Eco-Friendly Practices - A strong emphasis on sustainable food packaging, energy-efficient foodservice equipment, and waste management solutions reflects the region’s commitment to environmental responsibility.
Technological Integration- The adoption of smart kitchen equipment, automated foodservice technologies, and AI-driven hospitality management tools showcases the rapid technological advancements transforming the industry.
Shift Towards Local Production- Saudi Vision 2030’s emphasis on self-sufficiency is fostering growth in local food production, processing, and manufacturing, reducing reliance on imports and encouraging local innovation.
Expansion of Specialty Foods- The increasing popularity of organic, halal-certified, and health-oriented foods is shaping product offerings, catering to evolving consumer demands for quality and nutrition.
Rise of Experiential Dining - Restaurants and hotels are adopting immersive dining experiences, leveraging unique culinary trends and personalized services to attract customers in a competitive market.
Growth in Coffee Culture - Saudi Arabia’s booming café scene and a surge in demand for premium coffee products are driving innovations in coffee brewing, sourcing, and packaging, with significant participation from global and regional coffee brands.
Digitization in Hospitality - Smart hotel systems, online booking platforms, and contactless payment solutions are increasingly integrated into hospitality operations, reflecting the digital transformation of the sector.

These highlights underscore Saudi HORECA 2024’s role as a critical platform for understanding and embracing these trends, offering participants insights into a rapidly evolving industry landscape.

Conclusion

Saudi HORECA 2024 is poised to be a cornerstone event for the hospitality, food, and beverage industries, bringing together global innovators, industry leaders, and emerging trends under one roof. From showcasing cutting-edge technologies to promoting sustainability and local production, the trade show serves as a vital platform for networking, growth, and future opportunities in the Middle East’s thriving markets.

HORECA 2024: Exhibitors