Exhibiting at Thaifex - Anuga Asia 2025

TRL (South East Asia) Sdn Bhd, headquartered in Bandar Baru Bangi, Selangor, Malaysia, is a globally recognized leader in the tropical fruits export industry, specializing in high-grade durian products. With decades of operational excellence, the company has developed an extensive network across Asia and the Middle East, establishing itself as a key player in the value-added fruit product market.

Core Business

TRL’s core business revolves around the sourcing, processing, and exporting of fresh and frozen durian, particularly the highly coveted Musang King variety. In addition to whole fruits, the company offers processed durian products such as vacuum-packed flesh, pulp, paste, and desserts. TRL also exports other premium tropical fruits including dragon fruit and pomelo.

Product and Service Offerings

The company’s product portfolio is divided into the following categories:

• Fresh Durian:

  • Musang King (D197)
  • D24 (Sultan)

• Frozen Durian Products:

  • Frozen whole durian
  • Frozen durian pulp
  • Vacuum-packed durian segments (3D preservation)
  • Durian paste for OEM and food service

• Durian-based Desserts:

  • Durian mochi
  • Snow-skin mooncakes

• Other Fruits:

  • Fresh and frozen red/purple dragon fruit
  • Pomelo (Tambun and white varieties)

Products are available for wholesale, retail-ready, and OEM/private label packaging, meeting international phytosanitary and food safety standards.

Specialization and Unique Selling Proposition

TRL stands out in the tropical fruit industry through:

• State-of-the-art cold chain technology: Ensuring freshness from harvest to delivery
• 3D Vacuum Freeze Technique: Extends shelf life while retaining flavor and aroma
• Halal and HACCP Certifications: Catering to global Muslim consumer base and compliant export markets
• Integrated Supply Chain: From farm sourcing to custom packaging and international logistics

The company operates a HACCP-certified processing plant, equipped for sorting, freezing, vacuum sealing, and cold storage to maintain quality for export.

Financial Strength

Based on industry databases and commercial listings, TRL’s annual revenue is estimated between USD 5 million to USD 10 million, with continuous year-on-year growth driven by increasing durian demand from China, Singapore, UAE, and Australia.

Shipment and Export Records

TRL has robust export operations with over 200+ international shipments annually. Based on data aggregated from import-export platforms like TradeMo and ImportYeti, their key markets include:

• China (mainland and Hong Kong)
• Singapore
• United Arab Emirates
• Australia
• Japan

The company maintains active export licenses and complies with quarantine regulations specific to these regions.

Target Market

TRL targets high-growth markets where premium tropical fruits are in demand. Their core clients include:

• Distributors and wholesalers in China and Southeast Asia
• Premium grocery chains in the Middle East
• Dessert and confectionery manufacturers requiring durian paste
• Halal-focused importers

Capabilities

• Processing Facility: Over 2,000 square meters with integrated freezing and packaging lines
• Storage Capacity: Cold room capable of handling 500 tons of fruit at any time
• Production Scale: Up to 3,000 tons of durian annually
• OEM Service: Available for custom branding, labeling, and formulations
• Certifications: HACCP, Halal (JAKIM Malaysia), MeSTI (Ministry of Health Malaysia)

Certifications and Compliance

TRL ensures adherence to international food safety and quality benchmarks:

• HACCP Certified (Hazard Analysis and Critical Control Points)
• Halal Certified by JAKIM Malaysia
• MeSTI Certified (Malaysian food hygiene standard)
• Phytosanitary Compliance for all exported fruits

These certifications validate the company’s commitment to global standards, particularly important in regulated markets like China and the Middle East.

Customer Testimonials

“Our long-term collaboration with TRL has been crucial in meeting Chinese consumer demand for high-quality Musang King durian. Their cold-chain logistics and product reliability are exceptional.”
— CEO, Importing Firm, Shanghai, 2023

Major Achievements

• Top Exporter of frozen Musang King durian to China since 2019
• Expanded Operations into new processing lines for durian paste and mooncakes
• Recipient of Halal Industry Development Award 2022
• R&D Collaborations with Malaysian agricultural universities for fruit quality enhancement

TRL (South East Asia) Sdn Bhd continues to strengthen its position as a premium fruit exporter, pushing forward with innovations in durian preservation and product diversification, and aligning with growing global trends in healthy, natural, and halal-certified foods.