Product Offerings
Products:
Frozen Seafood Boil Bags: Shrimp Boil Bag, Crab Leg Boil Bag, Shrimp and Crab Leg Combination Boil Bag
Product Gallery:
Two Fish Seafood Boil Shrimp:
Two Fish Distribution Co., based in Chicago, Illinois, is a dynamic force in the U.S. seafood market, renowned for its innovative ready-to-eat seafood boil bags under the brand "Two Fish Foods." The company was founded by Yasmin Curtis, who leveraged her passion for seafood and culinary innovation to bring restaurant-quality seafood experiences into the homes of everyday consumers. Originating from the success of her restaurant, Two Fish Crab Shack, the distribution arm was created to meet increasing demand for her signature seafood boil products beyond the restaurant setting.
Core Business and Product Offerings
Two Fish Distribution specializes in frozen, ready-to-cook seafood boil bags that capture the rich flavor profile of the Southern-style seafood experience. Their product lineup includes:
- Shrimp Boil Bag – Seasoned and pre-cooked shrimp with potatoes, corn, and signature sauce.
- Crab Leg Boil Bag – Snow crab legs paired with hearty sides and signature seasoning.
- Shrimp and Crab Leg Combo Bag – A combination of the two offerings for a complete meal experience.
These products are available through major retailers, including Walmart and Target, and are also accessible online, offering nationwide delivery across the United States.
Specialization and Unique Selling Proposition
What sets Two Fish apart in a crowded market is its commitment to authenticity and flavor. The company’s proprietary "Ish Sauce" — a savory, butter-based garlic seafood sauce — is a key differentiator that has garnered a cult following. Additionally, their boil-in-bag packaging system ensures convenience without compromising taste, allowing consumers to enjoy seafood boils in under 10 minutes of preparation.
Two Fish Distribution’s products appeal particularly to urban markets seeking gourmet, soul-food inspired seafood options with minimal prep time. This unique market positioning has enabled the brand to build a strong customer base among African-American communities and food lovers nationwide.
Financial Performance
Although the company is privately held and does not publicly disclose its full financials, Two Fish Distribution has demonstrated rapid growth. Following a successful partnership with Walmart in 2021, the brand expanded into over 1,000 store locations, reflecting significant retail demand. Reports from Black Enterprise and Forbes highlighted that within the first few months of launch in Walmart, the boil bags sold out in numerous locations, signaling strong market traction.
- Retail Expansion: Available in over 1,000 Walmart stores across 30+ states as of 2022.
- Estimated Revenue (2022): While exact figures are not published, industry estimates place annual revenue in the range of $5–10 million, considering retail footprint and average price points.
Export and Shipment Activity
At present, Two Fish Distribution primarily serves the domestic U.S. market. Searches across export data platforms such as Volza, ImportYeti, and TradeMo did not indicate active international shipments. However, the company has expressed interest in global expansion, particularly targeting Caribbean and Canadian markets, where demand for Southern-style seafood is growing.
Target Market
Two Fish Distribution targets:
- Consumers aged 25–50 seeking convenient, flavorful, and restaurant-quality seafood at home.
- African-American households, which form a core loyal customer base.
- Retail chains and supermarkets looking to expand their ethnic and gourmet frozen food offerings.
- Online shoppers seeking quick-serve, gourmet frozen meals.
Capabilities
- Product Development: In-house recipe creation and testing anchored by Yasmin Curtis’s culinary expertise.
- Manufacturing: Outsourced FDA-approved production partners specializing in seafood processing and vacuum-sealing.
- Distribution Network: National distribution through Walmart and Target; direct-to-consumer through their website.
- Customer Service: Dedicated in-house customer support team based in Chicago.
Certifications and Compliance
Two Fish Distribution complies with all U.S. food safety standards and FDA regulations for frozen food products. While third-party certifications such as BRC or SQF were not publicly listed, the company’s partnerships with national retailers indicate adherence to high food safety and quality assurance standards.
Customer Testimonials
Customers consistently praise the brand for taste, convenience, and authenticity. Online reviews across Walmart and social platforms feature recurring highlights:
- “Best seafood boil I’ve had at home — tastes like a restaurant meal in 10 minutes.”
- “The Ish Sauce is next level. I buy in bulk every time I find it in stock.”
- “This is a go-to meal for me and my kids. Easy and delicious.”
Major Achievements
- Retail Partnership with Walmart (2021): Marked a significant growth milestone with product rollout across over 1,000 stores.
- Featured in Major Media Outlets: Coverage in Black Enterprise, Forbes, CBS News, and Yahoo Finance.
- Celebrity Endorsements: Endorsed by influencers and celebrities in the culinary and entertainment industries, expanding brand visibility.
- Community Impact: Committed to community reinvestment in Chicago through job creation and food accessibility programs.
Two Fish Distribution Co. continues to scale with a strong brand identity, focused product innovation, and deep understanding of its core market. With a rapidly growing retail footprint and plans for expansion, it remains a standout player in the frozen gourmet seafood segment.