Exhibiting at Seafood Expo North America 2025

Founded with a mission to revolutionize the seafood supply chain, TwoXSea (pronounced "Two by Sea") is a trailblazer in sustainable seafood distribution based in San Francisco, California. Established by environmentalist and seafood industry expert Kenny Belov, TwoXSea was created as a direct response to the environmental degradation and lack of transparency plaguing the global seafood industry. The company is redefining how seafood is sourced, handled, and distributed — prioritizing environmental stewardship, traceability, and long-term ocean health.

Core Business and Product Offerings

TwoXSea specializes in responsibly sourced and traceable seafood, offering a curated portfolio of species that are not only sustainable but also of the highest culinary quality. Their product offerings include:

• McFarland Springs Trout – Farmed using a proprietary plant-based feed to eliminate fishmeal and fish oil, setting a new global standard in aquaculture.
• Sashimi-Grade Albacore Loin – Hook-and-line caught off the Pacific Northwest, harvested under stringent quality controls.
• Peeled and Deveined Shrimp – Responsibly farmed with zero antibiotics and environmentally responsible practices.
• Fresh Ahi Tuna, Rockfish, Spot Prawns – Wild-caught under regional management systems that protect marine ecosystems.

All products are traceable to the source, and the company maintains rigorous standards for catch methods, feed, labor ethics, and carbon footprint.

Specialization and Unique Selling Proposition

TwoXSea stands out in the seafood industry by offering a fully transparent, zero-bycatch, and zero-fishmeal product line. Their groundbreaking work with McFarland Springs Trout — the world’s first farmed fish raised on a 100% plant-based diet — has received global recognition as a model for sustainable aquaculture. This focus on innovation, paired with transparency, positions TwoXSea as a thought leader and disruptor in an industry often criticized for opacity and ecological harm.

The company exclusively works with fishermen and farms that adhere to the highest sustainability and ethical labor standards, ensuring both ocean and human welfare.

Financial Performance

As a privately held company, TwoXSea does not disclose audited financials. However, based on interviews, partnerships, and media coverage:

• Revenue Estimate (2022): $5–7 million based on industry averages and product volume.
• Growth Rate: Estimated 15–20% annual growth, driven by increasing demand from high-end restaurants, premium grocery stores, and sustainability-conscious consumers.

Their clientele includes Michelin-starred restaurants, upscale grocery retailers, and institutional buyers seeking traceable and sustainable seafood options.

Export and Shipment Activity

TwoXSea primarily serves domestic markets within the United States, particularly the West Coast, but its influence and brand reach have begun to attract international attention. As of now, export records for international shipments were not found on trade data platforms such as ImportYeti or Volza, indicating that the company remains focused on domestic distribution.

However, logistics capabilities for cold chain distribution and seafood preservation suggest readiness for international market entry as demand for sustainable seafood increases globally.

Target Market

TwoXSea targets a niche yet growing segment of environmentally and ethically conscious buyers, including:

• High-end restaurants and chefs committed to traceable, quality seafood.
• Gourmet grocery chains and specialty seafood retailers.
• Institutional and academic dining services aiming for responsible procurement.
• Environmentally aware consumers seeking ethical food sources.

Capabilities

• Vertical Integration: Direct sourcing from fishers and aquaculture facilities ensures quality and full traceability.
• Sustainability Auditing: Products are vetted for environmental impact, fishing method, feed content, and carbon output.
• Cold Chain Logistics: Maintains consistent quality across distribution with a robust cold supply chain.
• Education and Advocacy: TwoXSea provides educational resources and consulting to help chefs and institutions source more responsibly.

Certifications and Compliance

While TwoXSea does not primarily rely on third-party eco-labels like MSC, they often surpass those standards through their proprietary sustainability vetting process. McFarland Springs Trout, for example, has been cited in academic and environmental reports as one of the world’s most sustainable aquaculture products.

The company adheres to FDA and NOAA guidelines for seafood safety and labeling, and partners only with harvesters following local and federal fisheries regulations.

Customer Testimonials

Renowned chefs and restaurant owners frequently endorse TwoXSea for quality and ethics:

• “TwoXSea is the only seafood I trust in my kitchen. Their transparency is unmatched.” — Chef Stuart Brioza, State Bird Provisions.
• “This isn’t just seafood. It’s a movement.” — Chef Dominique Crenn, Atelier Crenn.
• “They’ve made sustainability scalable in a way that others only talk about.” — Buyer, Bi-Rite Market.

Major Achievements

• Pioneering McFarland Springs Trout – Recognized globally for setting a new gold standard in sustainable aquaculture.
• Media Recognition: Featured in The New York Times, Bon Appétit, NPR, and The Guardian for innovation in seafood sourcing.
• Policy Influence: TwoXSea actively contributes to seafood policy reform and environmental advocacy groups focused on fisheries transparency.
• Restaurant Partnerships: Supplies over 250 premium restaurants and institutions across the U.S.

TwoXSea continues to shape the future of ethical seafood distribution by aligning environmental science with culinary excellence. Their model has proven that seafood sustainability is not only possible — it is profitable and scalable, offering a roadmap for industry-wide change.