Ubon Ratchathani Otop Intertrader Co., Ltd. is a Thai food processing enterprise based in Warinchamrap, Ubon Ratchathani Province. Known locally under the brand name ป.อุบล (Po Ubon), the company is a key player in Thailand's OTOP (One Tambon One Product) initiative, specializing in traditional Thai and Vietnamese-style meat snacks. It combines regional culinary heritage with commercial-scale production to deliver high-quality, culturally authentic meat products.
Core Business
Ubon Ratchathani Otop Intertrader operates as a manufacturer and distributor of OTOP-certified meat snacks and regional food products. Its core activities include:
- Processing of pork and fish-based snack foods
- Regional recipe development and preservation
- Wholesale distribution to domestic and international retailers
The company plays an important role in promoting Ubon Ratchathani’s culinary identity through value-added local food products.
Product and Service Offerings
- Moo Yor (หมูยอ): Vietnamese-style pork sausage, steamed or fried
- Haeg-Kun (แฮ่กึ๊น): Deep-fried crab meat rolls wrapped in bean curd skin
- Hoy Jor (หอยจ๊อ): Minced fish rolls seasoned with Thai spices and wrapped for frying
- Sausages & Kun Chiang: Thai-style sweet dried pork sausages
- Nam Prik Pao (น้ำพริกเผา): Thai chili paste used as a condiment or cooking ingredient
These products are sold via direct retail, food exhibitions, online channels, and local distributors, catering to both household consumers and foodservice clients.
Specialization and Core USP
The company's specialization lies in its:
- Use of traditional Isan and Vietnamese-style recipes
- Small-batch, hand-prepared processing techniques
- Emphasis on preservative-free, hygienic production
- Certification under Thailand’s OTOP development program, ensuring cultural relevance and production quality
Its reputation for consistent taste and artisanal production makes its offerings popular among locals and tourists alike.
Financials
As a regional SME under the OTOP program:
- Estimated annual revenue ranges between THB 5 million and THB 15 million
- Participation in government-backed promotional campaigns contributes to seasonal sales boosts
- Revenue is primarily generated through domestic retail, with limited exports to Thai communities abroad
Shipment Data
- Focus is primarily on domestic Thai market, particularly Northeast Thailand
- Export activities are limited but have included ad hoc shipments to countries with Thai diaspora populations (e.g., USA, Australia)
- Key HS codes: 1601 (sausage and similar meat products) and 1604 (prepared fish products)
Target Market
Ubon Ratchathani Otop Intertrader targets:
- Thai households and local markets
- Retailers specializing in OTOP and regional food products
- Online shoppers via Facebook and local e-commerce
- Thai restaurants and grocery stores overseas seeking authentic Isan meat products
Capabilities
- Production Facility: Local factory in Warinchamrap district with steamers, fryers, vacuum sealers
- Artisanal Quality Control: Products manually inspected and packed to ensure freshness and consistency
- Distribution Network: Sales through physical outlets, trade shows, and online platforms
- Product Development: Incorporates community-sourced recipes and feedback into product innovation
Certifications and Compliance
- Registered with Thailand’s OTOP development and export support program
- Likely compliance with local FDA and health regulations for food safety
- Community recognition and government endorsement as a certified local producer
Customer Testimonials
“Moo Yor from Po Ubon tastes just like home! Every Thai abroad misses this kind of flavor.” — Thai Restaurant Owner, Sydney
“Their fish rolls and sausages have become a go-to gift item for family in the province.” — Consumer, Ubon Ratchathani
Major Achievements
- Earned distinction as a certified OTOP business of Ubon Ratchathani
- Featured regularly at regional and national food exhibitions and trade fairs
- Recognized for sustaining traditional recipes while scaling up production
- Developed a loyal following on Facebook and local sales channels
Ubon Ratchathani Otop Intertrader Co., Ltd. continues to preserve and promote the culinary traditions of northeastern Thailand through its unique portfolio of meat snacks. Its role in the OTOP program highlights its importance as both a cultural ambassador and a commercial food producer.
