Universal Rice Co., Ltd., headquartered in Samut Sakhon, Thailand, is a globally recognized rice exporter and manufacturer, specializing in the processing and international distribution of premium Thai rice varieties. With a strong commitment to quality, traceability, and customer satisfaction, Universal Rice serves markets across Asia, the Middle East, Europe, and North America under its renowned brands Royal Thai Rice and Chaangkhoo Rice.
Core Business
Universal Rice Co., Ltd. focuses on the sourcing, milling, packaging, and export of Thai-origin rice. The company operates state-of-the-art milling facilities that ensure consistent quality and food safety for large-scale international trade.
Product and Service Offerings
Thai Rice Varieties
- Thai Jasmine Rice (Hom Mali): Signature aromatic long-grain rice, known for its fragrance and soft texture.
- White Rice: Milled rice for general consumption and institutional supply.
- Brown Rice: Whole grain option popular among health-conscious consumers.
- Glutinous Rice and Black Glutinous Rice: Used in traditional Asian desserts and sticky rice recipes.
- Red Cargo Rice and Riceberry Rice: Nutrient-rich, fiber-loaded rice with rising global demand in health food segments.
- Pathumthani and Parboiled Rice: Durable, medium-grain rice suitable for foodservice and export.
- Organic Rice: USDA and EU-certified organic rice products for premium global markets.
Packaging Formats
- Retail packs (1kg, 2kg, 5kg)
- Bulk packaging (25kg, 50kg)
- OEM/Private Label services available
Specialization and Core USP
Universal Rice is distinguished by:
- Comprehensive Product Line: One of the few Thai rice exporters offering both conventional and specialty rices, including certified organic SKUs.
- Advanced Milling & Grading: Equipped with computerized color sorting, moisture control systems, and polishing equipment.
- Global Certifications: Ensures compliance with the highest international standards for quality and food safety.
Financial Performance
While private financial data is not publicly disclosed, third-party directories and trade platforms report:
- Annual Export Volume: Thousands of metric tons of Thai rice shipped annually.
- Key Clients: Major wholesalers, ethnic food importers, and supermarket chains in over 25 countries.
- Revenue Range: Estimated between USD 10–20 million annually, based on export volume and market pricing.
Shipment and Export Data
Based on customs and trade records:
- Major Destinations: USA, Canada, Saudi Arabia, UAE, China, and EU markets.
- Shipment Frequency: Weekly or monthly shipments depending on seasonal demand and market contract agreements.
- Compliance & Documentation: Full export documentation support including Certificates of Origin, Phytosanitary Certificates, and Halal Certification.
Target Market
The company targets:
- Retail Chains and Supermarkets: Through branded SKUs like Royal Thai Rice.
- Bulk Importers and Wholesalers: Offering high-volume rice solutions at competitive pricing.
- Private Label Clients: Exporting custom-branded rice for international retail and foodservice companies.
Capabilities
- Rice Mill with Modern Processing Lines: Optical sorters, de-stoners, and automated bagging systems.
- Traceability Systems: End-to-end visibility from farm to shipment.
- R&D and Customization: Custom blending, parboiling, and packaging solutions upon client request.
Certifications and Compliance
- GMP and HACCP: Certified for quality management and food safety.
- Halal Certification: Products are eligible for Muslim-majority markets.
- USDA Organic & EU Organic Certification: For premium and health-conscious markets.
- Thai Hom Mali Rice Certification: Official mark ensuring authenticity and origin.
Customer Testimonials
Universal Rice maintains long-term partnerships with global importers and retailers, highlighted by repeat contracts, favorable quality ratings, and positive trade performance across platforms like Panjiva and EC21.
Major Achievements
- Brand Recognition: Royal Thai Rice is a preferred brand in several international supermarkets and Asian food retailers.
- Market Penetration: Active exports to more than 25 countries across 4 continents.
- Sustainability Practices: Increasing focus on organic production and sustainable packaging formats.
Universal Rice Co., Ltd. continues to uphold Thailand’s rice export legacy with its diverse offerings, modern infrastructure, and unwavering commitment to international quality benchmarks.