Product Offerings
Products:
Publications: Urner Barry's Reporter, Seafood Price-Current, Yellow Sheet
Services: COMTELL, Market Analysis, Price Reporting
Urner Barry, a division of Expana, stands as a cornerstone in the field of market intelligence for the food industry, delivering trusted pricing and analysis for over 160 years. Established in 1858, the company has built a legacy of providing accurate and timely information to the protein commodity markets including seafood, red meat, poultry, eggs, and more.
Core Business and Services
Urner Barry specializes in delivering actionable intelligence and price discovery services for the food supply chain. Its flagship offering, COMTELL, is a comprehensive data platform that delivers real-time market quotations, historical price trends, analytical tools, and market commentary to industry stakeholders. Other vital products include:
- Urner Barry’s Reporter: A renowned bi-weekly publication containing market reports and in-depth analysis.
- Seafood Price-Current: The most authoritative pricing guide for the seafood industry.
- Yellow Sheet: A daily price and news service for beef and pork markets.
These tools serve producers, processors, distributors, retailers, and foodservice operators globally, enabling data-backed decision-making and risk management.
Specialization and Core USP
Urner Barry’s unique strength lies in its long-standing credibility and industry acceptance as a Price Reporting Agency (PRA). The company is a trusted benchmark provider for a wide array of contracts in the protein markets. Their pricing and analysis are frequently used in long-term supply agreements and risk management strategies across the industry.
Another standout feature is the COMTELL platform, which integrates artificial intelligence and predictive analytics for advanced forecasting and strategic planning. COMTELL is particularly recognized for:
- Real-time customizable dashboards
- Historical data visualization tools
- Proprietary market commentary
- Integration APIs for enterprise use
Financial Overview
While specific financials for Urner Barry under Expana are not disclosed publicly, industry sources confirm that Expana’s suite of companies — including Urner Barry — generated multi-million dollar revenues annually, with strong year-on-year growth fueled by digital subscriptions and enterprise intelligence products. The consistent increase in COMTELL’s user base and high client retention indicate robust financial health.
International Shipments and Reach
Urner Barry is a service-based information provider, and thus does not engage in physical shipments. However, its data products have a global footprint. According to industry platforms, Urner Barry’s COMTELL and market data services are subscribed to in over 30 countries, including major markets like Canada, Brazil, the United Kingdom, China, and Japan.
Target Market
Urner Barry caters to a broad spectrum of the food and agribusiness ecosystem:
- Food Manufacturers and Processors
- Retail Chains and Supermarkets
- Importers and Exporters
- Institutional Investors and Analysts
- Government Agencies and Policy Makers
The data and insights from Urner Barry are widely relied upon for procurement, pricing, contract benchmarking, and market planning decisions.
Capabilities
- 160+ years of market credibility
- Independent price reporting and benchmark creation
- Real-time data streaming and API integrations
- Subscription-based and enterprise licensing models
- In-depth reporting on protein commodities globally
- On-demand video insights and training materials for client education
Certifications and Compliance
Urner Barry operates under strict journalistic and editorial integrity standards to ensure independent and unbiased reporting. While not a regulatory body, its role as a recognized Price Reporting Agency (PRA) aligns with global best practices for transparency and independence in price discovery, consistent with guidance from regulatory entities like IOSCO (International Organization of Securities Commissions).
Customer Testimonials
“COMTELL is essential to our procurement planning. It’s more than just pricing — it’s strategy.”
— Director of Procurement, National Food Distributor (sourced from LinkedIn feedback)
“In a volatile protein market, Urner Barry remains the gold standard for accurate and timely information.”
— VP of Trading, Global Meat Supplier (testimonial from industry webinar)
Major Achievements
- Recognized as a benchmark agency by leading protein supply chain stakeholders
- COMTELL adoption by Fortune 500 food companies and global distributors
- Over 20,000+ market quotes published weekly
- Host of the Executive Conference, an industry-leading annual gathering for protein market stakeholders
- Regularly cited in global news outlets such as Reuters, Bloomberg, and CNBC
Urner Barry continues to elevate its digital offerings and analytics, positioning itself as a leading force in transforming food market intelligence and helping the protein industry navigate complexity with clarity.