Product Offerings
Product Categories:
Cereals And Cereal Products, Confectionery, Snack Foods
Products:
Snacks: Potae, Paprika, Cornae, Kob Kob, Kob Kob Frites
Cereals: Donae
Cookies: Denma, Matinee, Zoo Zoo, Winnae
Useful Food Co., Ltd. is a renowned Thai snack and confectionery manufacturer headquartered in Bangkok, Thailand. With over three decades of industry presence, the company has firmly established itself as a key player in the snack food segment across Southeast Asia and multiple global markets. Through a combination of high-quality manufacturing, innovative product development, and strong brand identity, Useful Food continues to expand its reach in both domestic and international consumer markets.
Company Background
Founded in 1986, Useful Food Co., Ltd. has grown into a full-scale food manufacturing operation known for its diverse product lines and strong market appeal. The company operates a modern factory certified to international standards and offers both branded and OEM production services.
Product Portfolio
Useful Food offers a broad array of snack and confectionery products, segmented into several key categories:
-
Snacks
- Potae: potato sticks in various flavors
- Paprika: spicy potato crisps
- Cornae: corn stick snacks
- Kob Kob and Kob Kob Frites: spicy and savory chip snacks
-
Cereal Products
- Donae: crispy cereal-based snack balls
-
Cookies and Confectionery
- Denma: cream-filled sandwich cookies
- Matinee: butter cookies
- Zoo Zoo: animal-shaped cookies
- Winnae: chocolate-coated snack cookies
These products are developed to meet the taste preferences of various age groups and are popular in schools, retail markets, and export channels.
Brands
The company markets several well-known brands, many of which are household names in Thailand and regional markets:
- Potae
- Paprika
- Cornae
- Kob Kob
- Donae
- Denma
- Matinee
- Zoo Zoo
- Winnae
Each brand is tailored with unique packaging, flavor profiles, and marketing campaigns to cater to diverse demographics.
Manufacturing Capabilities
Useful Food Co., Ltd. operates an advanced food production facility in Thailand equipped with:
- Fully automated frying, baking, and packaging lines
- In-house R&D for product innovation and private label services
- HACCP and GMP certified production environments
- Export-grade hygiene and quality assurance systems
The factory is capable of high-volume production and offers customization for private label clients.
Export and Market Presence
Useful Food Co., Ltd. has a significant export footprint, with products shipped to over 20 countries including:
- China
- Myanmar
- Cambodia
- Laos
- Vietnam
- The Philippines
- Middle Eastern markets
Approximately 40% of the company’s revenue is generated from exports. The company also participates in major trade exhibitions such as THAIFEX and SIAL to enhance global visibility and network with importers and distributors.
Contact and Leadership
- Key Contact: Pure Pusayapaibul
- Email: export@usefulfood.co.th | sales@useful-food.com | usef@usefulfood.co.th
- Phone: +66 2 653 7450
- Location: Bangkok, Thailand
Leadership under Pure Pusayapaibul emphasizes product quality, long-term partnerships, and brand sustainability.
Certifications and Compliance
Useful Food Co., Ltd. ensures its products meet international food safety and quality regulations, holding certifications such as:
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis Critical Control Point)
- Halal Certification
These certifications enable the company to serve a broad consumer base and comply with import regulations in multiple regions.
Strategic Strengths
- Strong Brand Equity: Recognized snack brands with high recall
- Export Proficiency: Tailored packaging and formulations for overseas markets
- Flexible Manufacturing: OEM and private-label capabilities
- Flavor Innovation: Localized flavors and textures that appeal to Asian and Middle Eastern consumers
Future Outlook
With rising global demand for ready-to-eat snacks and novel flavors, Useful Food Co., Ltd. is well-positioned to expand its international presence. Continued investment in production technology and brand development underscores its goal of becoming a leading ASEAN-based snack exporter.