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Vita Pet Fabricação de Produtos Alimentícios Para Animais Ltda. is a Brazil-based company dedicated to the production and commercialization of pet food and pet care products. Headquartered in Valinhos, São Paulo, Vita Pet has developed a reputation as a reliable manufacturer of high-quality nutritional products for dogs, cats, and small animals. With a focus on both private label and branded pet food lines, Vita Pet operates primarily in the domestic Brazilian market, contributing to the expanding pet care sector in Latin America. ### Core Business Vita Pet’s core business revolves around the formulation and manufacturing of dry and wet pet foods, treats, and related accessories. The company serves as a key B2B supplier to pet food brands, veterinary clinics, agricultural retailers, and pet stores, offering both finished goods and bulk manufacturing solutions. The company's operations emphasize quality ingredients, nutritional science, and cost-efficient production. In addition to food products, Vita Pet provides a growing portfolio of pet care items such as hygiene accessories, grooming supplies, and parasite control products. ### Product and Service Offerings Vita Pet's product portfolio includes: - Dry Pet Food - Complete meals for adult dogs, puppies, and senior dogs - Breed-specific and size-specific nutritional formulas - Value and premium lines under both branded and private-label formats - Wet Pet Food - Meat-based protein trays for dogs and cats - Palatability-enhanced formulas for fussy eaters - Dog and Cat Treats - Training treats - Dental chews - Biscuits with added vitamins and minerals - Pet Care Products - Cat litter (natural and silica-based) - Flea and worm treatments - Shampoos, conditioners, and deodorants - Small Animal & Fish Products - Basic feed for rabbits, guinea pigs, and hamsters - Entry-level aquatics care range The company caters to a diverse customer base across economic segments, ensuring accessibility of pet nutrition to Brazilian consumers from different income groups. ### Specialisation and Core USP Vita Pet's unique value proposition lies in its ability to deliver cost-effective pet food with quality control and consistent formulation. Its core strengths include: - Private Label Manufacturing Expertise: Supporting other brands with scalable production and customized formulations - Veterinary Collaboration: Nutritional development aligned with Brazilian veterinary nutrition standards - Logistics Capabilities: Distribution across multiple Brazilian states through retail and agri-channel networks - Focus on Value-Oriented Nutrition: Balancing affordability with ingredient quality The company’s specialization in private label manufacturing also allows retail chains to offer customized pet food lines at competitive price points. ### Financials Vita Pet operates as a private limited company, and detailed financial statements are not publicly disclosed. However: - According to EMIS Brazil, Vita Pet maintains annual revenues estimated at BRL 15–25 million - The company operates one main production facility in São Paulo state, with a staff strength of approximately 50–100 employees - Year-over-year growth is reported to be driven by increased demand in the mid-market pet food sector in Brazil, which expanded by over 10% CAGR between 2020 and 2024 ### Shipments Data There is no evidence of international trade activity by Vita Pet in major shipment databases such as ImportYeti or Trademo, indicating the company currently operates within the domestic Brazilian market only. Distribution is managed through: - Regional distributors - Agro-veterinary stores - Retail chains with private-label partnerships ### Target Market Vita Pet primarily serves: - Pet retail chains and stores seeking branded and private-label inventory - Veterinary clinics requiring functional and special diet formulations - Agri-store networks in rural and peri-urban regions - B2B resellers and bulk purchasers looking for OEM pet food manufacturing The company is well-positioned within the value and economy price segments of the pet food market, especially for dog food. ### Capabilities Vita Pet’s operational capabilities include: - Nutritional formulation expertise with in-house technicians - Automated extrusion and drying lines for kibble production - Wet food tray filling and sealing lines - Private label packaging in multiple sizes and SKUs - Batch traceability and quality assurance testing The facility’s modular configuration allows for multiple SKUs across different dietary needs and flavor profiles. ### Certifications and Compliance Vita Pet complies with the regulatory standards of Brazil’s Ministry of Agriculture (MAPA), including: - SIF (Serviço de Inspeção Federal) approval for animal food production - GMP (Good Manufacturing Practices) protocols - Veterinary registration and labelling standards - HACCP-based hygiene and hazard control systems These certifications ensure Vita Pet’s credibility among veterinary professionals and bulk buyers. ### Customer Testimonials Direct testimonials are limited due to the B2B operational model. However, product reviews on retail platforms and feedback from agro-veterinary partners highlight: - High acceptance among pets, especially in dry kibble lines - Consistency in batch quality and freshness - Competitive pricing with acceptable shelf life and packaging standards Distributors often cite reliability in supply and reorder support as strengths. ### Major Achievements - Expanded product portfolio to include grooming and parasite control items by 2022 - Secured long-term private label contracts with regional Brazilian pet retailers - Grew regional footprint into rural agri-channel distribution in Minas Gerais and Paraná - Maintained SIF and MAPA registration without violations for over 5 consecutive years - Developed an internal R&D protocol for palatability and digestibility testing Vita Pet continues to build on its foundation in the pet nutrition space by prioritizing quality, consistency, and operational flexibility—making it a dependable partner in the growing Brazilian pet care industry.