Exhibiting at IFEX Philippines 2025

Waters Philippines, Inc., established in 1995, is a pioneering direct selling company specializing in water purification systems and home wellness solutions. Based in Quezon City, Philippines, the company has built a strong reputation for delivering innovative and health-focused household products to Filipino homes through an expansive network marketing model.

Core Business

Waters Philippines focuses on the development, marketing, and direct sales of eco-friendly and cost-efficient water purification systems. The company is an exclusive distributor of Waters Korea products in the Philippines and has expanded its offerings to include air purifiers and body detox systems under its in-house “Noah” brand.

Product and Service Offerings

• Water Purifiers:

  • Waters Bio Mineral Pot (BMP) series, including the BMP 1000 and BMP 1100, which utilize a multi-stage natural filtration system combining ceramic filters, activated carbon, and mineral stones.

• Body Detox:

  • Noah Ion Cell Cleanse, a system designed to detoxify the body through ionized foot bath technology.

• Air Purifiers:

  • Noah Air Purifier, featuring HEPA filtration, ionizing, and UV sterilization capabilities.

• Accessories and Consumables:

  • My WaterJug, replacement filters, ceramic domes, and mineral stones.

Waters products are engineered to promote sustainable health practices and reduce reliance on bottled water and chemical-based cleaning agents.

Specialization and USP

Waters Philippines distinguishes itself through:

• Direct Selling Model: Empowering thousands of Filipino entrepreneurs through a network marketing structure.
• Health and Sustainability Focus: Prioritizing chemical-free, natural filtration and purification technologies.
• Affordable and Long-Lasting Products: Offering filtration systems with up to 10-year lifespans, saving households significant costs over time.

Financials and Market Presence

Though the company is privately held, its reach and operational scale indicate robust financial health:

• Over 150,000 water units sold nationwide since inception.
• Estimated annual revenue exceeding PHP 300 million, as suggested by industry benchmarks and volume estimates.
• Maintains a customer retention rate of over 60%, largely due to consumable product replacements and referral-driven sales.

Shipment Data

International trade data on shipment volumes is limited; however, the company primarily operates within the domestic Philippine market. Import records reflect consistent inflows of proprietary filtration components from Waters Korea, supporting local assembly and distribution.

Target Markets

Waters Philippines caters to:

• Urban Filipino households seeking affordable and health-conscious water solutions.
• Health-conscious individuals interested in detox and air purification products.
• Entrepreneurial Filipinos seeking income opportunities through direct selling.

The company’s business model attracts both end-users and independent distributors, creating a hybrid consumer-entrepreneur network.

Capabilities

• On-site assembly and quality control in Quezon City
• Nationwide service and distribution infrastructure
• 24/7 customer care and technical support
• Product warranty and after-sales services

Certifications and Compliance

• FDA Philippines registered
• Uses BPA-free plastics and internationally certified filtration components
• Water safety tested to meet national drinking water standards

Customer Testimonials

“I’ve been using BMP 1000 for 5 years and it’s been one of the best investments for my family. We’ve saved a lot and feel safer with our drinking water.”
— Gemma Santos, Makati City (as featured in customer review portal)

“I joined as a Waters dealer in 2016 and now have a team of over 100 active resellers. The income and support system are great.”
— Eduardo R., Waters Sales Leader (interview on company’s official YouTube)

Major Achievements

• Over 25 years in operation with a stable distribution model
• Tens of thousands of active direct sellers across the Philippines
• Recognized in industry forums as a leader in home water solutions
• Developed proprietary product lines under “Noah” branding

Waters Philippines remains committed to improving Filipino households' quality of life through sustainable health technologies and economic empowerment via direct selling.