Exhibiting at Thaifex - Anuga Asia 2025

Waydhanar Co., Ltd., headquartered in Bangkok, Thailand, is a creative food manufacturer specializing in innovative, health-conscious Thai snack products under the premium brand “MagMag.” Renowned for blending traditional Thai flavors with modern packaging and global snack trends, the company has earned a strong foothold in domestic and export markets.

Company Background and History

Founded and led by Nonthakogk Panyapadhm, Waydhanar Co., Ltd. emerged as a premium food producer with a mission to elevate everyday Thai snacks into gourmet offerings suitable for international consumers. The company’s vision is reflected in its signature brand, MagMag, which is known for eye-catching design, high-quality ingredients, and unique flavor combinations.

The company focuses on sustainable sourcing, artisanal processes, and creative flavor engineering to differentiate itself in a competitive snack market.

Core Business and Offerings

Waydhanar Co., Ltd. manufactures and markets a wide range of snack and dessert products, including:

• Dried Fruits:

  • Dehydrated Plums
  • Violet Plums
  • Thai Bananas

• Snacks:

  • Thai Hot Madame Plum (spicy and tangy fruit snack)
  • Coconut-Based Snacks
  • Crackers and Biscuits with Thai herbal or fruit infusions

• Desserts:

  • Organic Thai desserts
  • Premium reinterpretations of traditional Thai sweets

All products are curated to appeal to premium consumers seeking exotic, flavorful, and healthier snack alternatives. They are packaged in export-friendly formats with a focus on shelf stability and visual appeal.

Specialization and Unique Selling Proposition

MagMag’s unique value lies in:

• Flavor Innovation: Use of Thai spices, herbs, and fruit flavors in non-traditional snack formats.
• Premium Packaging: Vibrant, gift-ready packaging designed to stand out on global shelves.
• Cultural Authenticity: A strong emphasis on Thai culinary heritage, tailored for global taste profiles.

Their Thai Hot Madame Plum and Violet Plum have gained strong traction in both tourism-driven retail and international gourmet stores.

Financial Performance

While Waydhanar does not publicly disclose financials, several market indicators suggest strong business momentum:

• Distribution through Thailand’s top gourmet retail chains and airports.
• Export visibility in ASEAN and East Asian countries.
• Online presence through e-commerce platforms and brand website.

Their high price point and premium positioning also indicate robust margins compared to mass-market snack products.

Export and Shipment Records

Waydhanar has established itself as an emerging exporter of Thai gourmet snacks:

• Products featured in international food exhibitions such as THAIFEX and SIAL.
• Shipments recorded to Japan, South Korea, Singapore, and Hong Kong, particularly targeting premium food stores and gift segments.

Although shipment volume remains boutique-scale, the brand’s focus on high-value exports offers scalable potential.

Target Market

The company targets:

• Health-conscious snackers looking for low-sugar, low-fat Thai alternatives.
• Tourists and gift buyers in Thailand.
• International gourmet and specialty food stores.
• Online consumers in Asia and Europe via cross-border e-commerce.

Their focus lies in urban, upscale demographics and food explorers seeking culturally rich snacking experiences.

Capabilities

Waydhanar Co., Ltd. offers:

• In-house product development and flavor customization
• Small-batch and artisanal production capabilities
• Export-ready packaging and labeling in multiple languages
• Strong branding and digital marketing support

The company maintains control over the entire value chain, from sourcing to design and distribution.

Certifications and Compliance

The company adheres to Thai FDA regulations and food safety standards. While no international certifications such as ISO or HACCP are currently listed, packaging and labeling comply with major import requirements for Japan, Singapore, and Korea.

Expansion plans include acquiring international certifications to further boost export competitiveness.

Customer Testimonials

Customer reviews often highlight:

• “Incredible flavor burst with just the right spice.” – Bangkok retail buyer
• “A great gift from Thailand, loved by friends abroad.” – Thai expatriate via online review
• “Premium quality – you can taste the difference from supermarket snacks.”

These testimonials are supported by social media influencer campaigns and user-generated content showcasing product unboxing and tasting experiences.

Major Achievements

• Successful launch of MagMag brand across Thai gourmet and duty-free retail networks.
• High visibility in major food exhibitions including THAIFEX.
• Recognition as a top innovator in premium Thai snack packaging and design.
• Developed a loyal base of repeat customers across ASEAN and East Asia.

Waydhanar Co., Ltd. represents a modern Thai food brand with deep cultural roots and a global mindset. Through MagMag, the company successfully blends tradition, health, and innovation, offering world-class snacks that reflect the soul of Thailand in every bite.