Exhibiting at Thaifex - Anuga Asia 2025

WholeGain Co., Ltd., located in Lam Luk Ka, Thailand, is a high-capacity manufacturer and private-label partner specializing in premium frozen bakery products. Known for its artisanal craftsmanship combined with industrial scale, WholeGain offers a diverse selection of European-style croissants, pastries, sandwiches, and brownies under the WholeGain brand and OEM formats tailored for B2B clients in retail, foodservice, and hospitality.

Core Business and Product Offerings

WholeGain's product portfolio is designed to serve both local and international markets through ready-to-bake and ready-to-eat bakery solutions. Key product categories include:

• Croissants:

  • French Butter Croissant
  • Almond Croissant
  • Chocolate Croissant

• Rolls & Sweet Pastries:

  • Cinnamon Roll
  • Brownie Chocolate Roll
  • Italian Latte Almond Roll
  • Butterscotch Almond Roll

• Savory Pastries:

  • Chicken Sausage Roll
  • Smoked Ham & Thousand Island Roll
  • Spicy Mayo Northern Sausage Roll

• Sandwiches:

  • Italian Sandwich
  • Sriracha Mayo Grilled Pork Ciabatta
  • Smoked Ham & Cheese Panini

• Brownies:

  • Chewy Brownie
  • Crispy Brownie (Original and We Bare Bear Limited Edition collaboration)

These bakery items are crafted using high-quality ingredients such as French butter, artisanal chocolate, and regional herbs, catering to gourmet tastes and modern snacking needs.

Specialization and Unique Selling Proposition

WholeGain’s competitive edge lies in combining European-style baking techniques with Asian flavor localization, and flexible product customization. Key USPs include:

• Fully integrated OEM/ODM services from concept development to final packaging.
• Use of authentic ingredients, such as 100% butter for croissants and natural fillings.
• A signature line of We Bare Bear co-branded brownies, capturing niche and promotional markets.
• Ability to handle large volume production without compromising artisanal quality.

The company is particularly known for its crispy-textured laminated dough, optimized for frozen storage and oven performance across different climates.

Financial and Export Performance

Although financial details are private, WholeGain’s operational indicators reflect strong commercial success:

• Active partnerships with leading convenience store chains, airline catering services, and boutique cafes across Thailand and ASEAN.
• Exports to Japan, South Korea, Singapore, and the Middle East, with increasing penetration into specialty frozen food retail.
• Multiple private-label contracts with international hotel chains and food distributors.
• Increased demand for its ready-to-bake frozen doughs and sandwiches, fueled by the post-COVID shift to home and hybrid dining models.

The company's ability to deliver consistent product quality and meet logistical timelines has fueled repeat orders and long-term relationships.

Target Market

WholeGain targets a wide range of B2B and B2C clients:

• Retail bakery and café chains sourcing private-label or co-branded SKUs.
• Foodservice operators and hotels requiring frozen bakery logistics.
• Convenience stores and ready-to-eat brands expanding their bakery selections.
• Exporters and distributors of frozen goods in Asian and Middle Eastern markets.

Its emphasis on flexibility, taste innovation, and quality makes it suitable for premium and mass market segments alike.

Capabilities and Infrastructure

WholeGain operates a HACCP-compliant bakery production plant featuring:

• High-output laminated dough lines for croissants and pastries.
• Specialized freezing and packaging units for maintaining texture and shelf life.
• Custom design services for branding, packaging, and regional taste preferences.
• In-house culinary innovation and R&D labs for flavor development and shelf-life testing.

This infrastructure allows the company to serve both pilot-scale startups and high-volume institutional buyers with ease.

Certifications and Compliance

WholeGain ensures full compliance with international food safety and export standards, including:

• HACCP Certification
• Thai FDA Approval
• Halal Certification for select SKUs
• Support for GMP and ISO compliance for private-label clients

These certifications enable it to supply to major regulatory markets and align with various dietary and religious requirements.

Customer Testimonials and Achievements

WholeGain has been praised for:

• Exceptional product consistency across batches and formats.
• Responsiveness to client-specific formulations and packaging design needs.
• Creative marketing, such as limited-edition launches (e.g., We Bare Bear brownie boxes).

Its video content and trade show participation have raised brand visibility and helped secure cross-border retail collaborations.

Summary

WholeGain Co., Ltd. is a dynamic Thai bakery manufacturer with deep expertise in frozen and ready-to-bake goods. Combining European bakery traditions with local innovation, it offers scalable, high-quality solutions for private labels and foodservice clients across Asia and beyond. With a strong focus on customization, certification, and taste integrity, WholeGain is poised for continued expansion in the premium bakery export segment.